Thomson Reuters
Multi-channel marketing strategy
The ideas behind this multi-channel marketing strategy helped drive an 81% uplift in website traffic by promoting our client's product's ability to adapt to two different kinds of investor.
The ideas behind this multi-channel marketing strategy helped drive an 81% uplift in website traffic by promoting our client's product's ability to adapt to two different kinds of investor.
Thomson Reuters
Multi-channel marketing strategy
Sage
Digital marketing campaign
We worked with Sage to offer something different and create real stand out, devising a digital marketing campaign that capitalises on the essence of the solution offered by Sage’s product: support and peace of mind.
We worked with Sage to offer something different and create real stand out, devising a digital marketing campaign that capitalises on the essence of the solution offered by Sage’s product: support and peace of mind.
Sage
Digital marketing campaign
Kingspan
Product marketing strategy
Identifying a need to improve understanding amongst architects of one of our client's hero products, we developed an integrated product marketing strategy that demonstrates how quick and easy to install, and reliable the product is compared to other better known built-up methods.
Identifying a need to improve understanding amongst architects of one of our client's hero products, we developed an integrated product marketing strategy that demonstrates how quick and easy to install, and reliable the product is compared to other better known built-up methods.
Kingspan
Product marketing strategy
Marketing strategy
Reinforcing your message
We believe that a strong marketing strategy is essential for connecting with your audience and maximising campaign performance. Our unique approach puts you at the centre of the creative process. You’ll collaborate closely with our experienced team to develop a comprehensive plan that works, and connects, strengthens and reinforces your message across multiple channels.
We’re passionate about understanding your goals – taking the time to ask the right questions and generating a deeper understanding of your brand values, history, needs, audience and objectives.
From programmatic advertising and direct marketing solutions to mobile apps and digital strategies that encourage audiences to engage with your brand, we utilise a wide range of media, technologies and platforms, helping you make the most of your marketing spend and planning the most effective marketing mix.
Marketing strategy projects
Manchester Airports Group
Integrated ad campaign
Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.
Giti Tire
Advertising campaign
Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.
Kingspan
Direct mail campaign
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Thomson Reuters
Integrated marketing campaign
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Customer retention marketing
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
Thomson Reuters
Direct marketing campaign
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
K&L Freight
Web design and keyword strategy
We are a digital agency that understands marketing strategy. In addition to a stunning new web design, we developed a keyword strategy to optimise K&L Freight's online presence and increase enquiries.
Thomson Reuters
Multi-channel marketing campaign
We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.
Thomson Reuters
Web key direct mail campaign
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Sage
Financial marketing campaign
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Sage
Digital marketing campaign
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Brightlife
Charity marketing strategy
An uplifting not-for-profit marketing and advertising strategy to help reduce loneliness among adults over 50.
Triple S Sports
Fundraising advertising
Fundraising advertising to raise awareness and inspire people to donate.
Manchester Airports Group
Retail campaign
A fresh and vibrant travel retail campaign to increase awareness.
Brightlife
Social awareness campaign
Work with a marketing agency that can deliver positive social action in a fun and impactful way. By focusing on people and their stories, we devised a marketing strategy for Brightlife that helped them fight social isolation among adults over 50.
Manchester Airports Group
Marketing campaign
Our tactical marketing campaign contributed to increased awareness and sales for Manchester Airports Group. Early analysis revealed that 60% of respondents were new customers.
Chill Factore
Integrated advertising campaign
We helped Chill Factore customers experience the thrill of a winter holiday with a punchy integrated marketing strategy that delivered results. As a marketing agency that combines technology with stunning creative, we can help you develop a digital strategy to effectively target your audience.
Kingspan
Product marketing strategy
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
Talk Internet
B2B brand strategy
Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.
European Diesel Card
Web development and digital strategy
Parker Design is a digital agency with a strong background in web development and digital strategy. To drive awareness of EDC's pan-European fuel card products, we created a website that captured customer data in 8 different languages and a geo-location app that helped customers find its services.
