Marketing strategy

Reinforcing your message

We believe that a strong marketing strategy is essential for connecting with your audience and maximising campaign performance. Our unique approach puts you at the centre of the creative process.

You’ll collaborate closely with our experienced team to develop a comprehensive plan that works, and connects, strengthens and reinforces your message across multiple channels.

We’re passionate about understanding your goals – taking the time to ask the right questions and generating a deeper understanding of your brand values, history, needs, audience and objectives.

From programmatic advertising and direct marketing solutions to mobile apps and digital strategies that encourage audiences to engage with your brand, we utilise a wide range of media, technologies and platforms, helping you make the most of your marketing spend and planning the most effective marketing mix.

Marketing strategy projects

Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.

Integrated ad campaign

Integrated ad campaign

Manchester Airports Group

Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.

advertising campaign

Advertising campaign

Giti Tire

We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.

Direct mail campaign

Direct mail campaign

Kingspan

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

integrated marketing campaign

Integrated marketing campaign

Thomson Reuters

As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.

campaign design

Campaign design

Thomson Reuters

1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.

Customer retention marketing

Customer retention marketing

Thomson Reuters

We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.

direct marketing campaign

Direct marketing campaign

Thomson Reuters

We are a digital agency that understands marketing strategy. In addition to a stunning new web design, we developed a keyword strategy to optimise K&L Freight's online presence and increase enquiries.

Web design and keyword strategy

Web design and keyword strategy

K&L Freight

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