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Prospectus design, reimagined
School marketing collateral
Capturing imaginations in your community
Attract and inspire, that’s what your school marketing collateral should help you achieve, and at Parker we understand the singularities of any school marketing effort.
Competition for quality applicants is now stronger than ever, so schools and academies need to position themselves as a solid and innovative contender which will inspire students to aim higher and achieve more.
Our school marketing collateral ideas are conceived to capture the imaginations of ambitious students, and parents or carers. With perfectly crafted design, strong messaging, and strategies that celebrate your achievements, we can help set you apart in the community.
Whether you need a new prospectus, signage that turns heads, leaflets and flyers, information booklets, pull-up banners, or a complete school branding overhaul we can help.
School marketing collateral SHOWCASE
School marketing collateral plays a visible role in how an institution is perceived within its community. It needs to communicate values, ambition and character clearly, while appealing to both students and parents in a way that feels confident and appropriate.
The case studies below show how we design school marketing collateral in practice, creating materials that capture attention, reflect ethos and help schools present themselves with clarity and conviction across a range of touchpoints.
Eurocentres
Course prospectus design
Cambridge Education Group
Student recruitment animation
Great Schools Trust
Digital recruitment brochure template
SFX
College prospectus design
University of Manchester
University prospectus design
Imperial College London
Programme prospectus design
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR school marketing collateral
PROCESS
School marketing collateral needs to balance aspiration with reassurance, clearly communicating ethos, opportunity and care. Our process is shaped to ensure materials feel confident, appropriate and effective within an educational context.
Discovery and context
We begin by understanding the school and its community. This includes:
- The type of institution and its values.
- Target audiences, from prospective students to parents or carers.
- Admissions cycles, local context and competitive landscape.
Messaging and structure
We work with you to define what needs to be communicated and how. This stage focuses on:
- Key messages and priorities.
- Tone of voice that feels welcoming and credible.
- Structuring information so it’s easy to navigate and understand.
Creative direction
With messaging agreed, we establish the visual approach. This includes:
- Typography, colour and layout principles.
- Photography or illustration style that reflects school life and ethos.
- Ensuring consistency with any existing branding.
Design development
We design the collateral in full, bringing content and visuals together. This stage covers:
- Layouts for print and digital formats.
- Integration of imagery, copy and supporting information.
- Refinement of detail to ensure a polished, professional result.
Review and delivery
We manage feedback and final preparation. This includes:
- Coordinating revisions from different stakeholders.
- Preparing files for print or digital use.
- Final checks to ensure accuracy and quality before distribution.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
School marketing collateral is created for a specific place, audience and moment. It needs to speak to prospective students and parents at key decision points, while reflecting the values and character of the institution within its local community. The approach has to respond to those factors, rather than rely on generic education messaging. We support that work through a considered, transparent way of working that helps ensure materials feel appropriate, engaging and well judged.
SPEAK TO OUR TEAM TO GET A QUOTE
School marketing projects
Cambridge Education Group
Student recruitment animation
Imperial College London
Programme prospectus design
University of Manchester
University prospectus design
Great Schools Trust
Digital recruitment brochure template
Eurocentres
Course prospectus design
King’s Leadership Academy
School PowerPoint design
King’s Leadership Academy
School pull-up banners
King’s Leadership Academy
School advertising campaign
King’s Leadership Academy
School prospectus
King’s Leadership Academy
School leaflet design
SFX
College prospectus design
University of Cambridge
E-newsletter design
King’s Leadership Academy
School sign design
King’s Leadership Academy
School prospectus design
WHY YOU SHOULD CHOOSE US FOR school marketing collateral
Attuned
We understand the nuances of school environments, audiences and expectations, shaping collateral that feels appropriate for students, parents and the wider community.
Assured
Our work balances aspiration with reassurance, presenting schools as confident, credible and welcoming without overstatement.
Thoughtful
Design decisions are made with care, ensuring messaging, visuals and tone support understanding and trust rather than distraction.
Consistent
We create collateral that works cohesively across formats and touchpoints, helping schools present a clear and recognisable identity over time.
We’re a school marketing collateral design agency that gives you way more…
If you’d like to discuss a school marketing collateral project or get a quote, we’d love to hear from you.