Multilingual marketing

Engaging audiences across borders

When doing business, communication is vital to success, and a multilingual marketing approach and localising promotional materials to the market you’re targeting will connect you with audiences in more meaningful ways and will help you rise above competitors.

Overseas audiences simply won’t respond in the same way to materials that are not in their mother tongue, so multilingual marketing is key for any organisation which wants to succeed and engage audiences beyond its borders.

Whether you’re targeting new markets, or you have a global workforce, at Parker Design we will make sure your marketing materials are respectful of the cultural sensitivities of each locale.

A multilingual approach demonstrates extra care and respect for your target audience, it shows you speak their language – literally – and will go a long way to generate engagement, trust and sales.

Multilingual marketing projects

Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.

advertising campaign

Giti Tire

Advertising campaign

With this annual report design we helped our client 'show' rather than 'tell' a story of transparency and openness.

EITI

Annual progress report design

This historic edition of our client's' company magazine tells a compelling story of their head-on fight against Coronavirus.

INEOS

Company magazine

We produced a multilingual brochure design for Ocean Spray Ingredient Technology Group that enabled them to promote their message to a global audience in a professional and yet familiar tone.

Multilingual brochure design

Ocean Spray

Multilingual brochure design

Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.

Employee engagement agency, motion graphic agency

SPXFLOW

Employee engagement animation

A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.

Infographic design agency

SPXFLOW

Organisational strategy infographic

We created a clean and contemporary multi-lingual CMS and web design that presents H&T Presspart as an authority in their field at the cutting edge of innovation.

Multi-lingual CMS and web design

H&T Presspart

Multi-lingual CMS and web design

Parker's digital agency capabilities provided a cost-effective digital marketing solution that encouraged engaging content creation. The private social network our web development team created boosted employee engagement overall and was a hit at a national sales event.

private social network

AstraZeneca

Private social network

With the EITI marking its 20th anniversary with a flagship conference attended by 1,300 delegates from all corners of the world, we produced a multilingual report design that feels like a celebration of two decades of achievement.

Multilingual report design

EITI

Multilingual report design

An uncomplicated yet highly compelling multilingual infographic design to help generate awareness of the health and productivity benefits of good building ventilation.

multilingual infographic design

The University of Sheffield

Multilingual infographic design

A visually engaging project progress report that helped the EITI tell the story of their ambitious Opening Extractives initiative.

EITI

Project progress report

A progress report design, available in traditional printed form and also as an immersive digital publication, that shines a light on the importance of transparency and dialogue in an ever-changing environment.

Progress report design

EITI

Progress report design

Inspired by the concepts of connection, unity and progression, this company culture rebrand exercise helped align and unify thousands of employees across Europe under a new vision, strategy and core behaviours.

Company culture rebrand

SIG plc

Company culture rebrand

To transmit a true sense of unity and collaboration between Allmed partners across borders, we delivered a multilingual website design that is as striking as the original English version.

Multilingual website design

Allmed

Multilingual website design

To go beyond communicating corporate values, and encourage employees to truly believe in them, we developed a corporate culture collateral design that unifies teams across eight countries under one common goal.

corporate culture collateral design

INEOS Inovyn

Corporate culture collateral design

To help INEOS Inovyn communicate the company's core values to employees in the UK and 6 other European locations, we designed a set of multilingual corporate culture posters that immediately engage and inspire a sense of unity and common purpose across a global workforce.

corporate culture posters

INEOS Inovyn

Multilingual corporate culture posters

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