Martin Higham
Motion Design Director
“Just because you need something quickly and to a budget, doesn’t mean it can’t also be great.”
With a background in mechanical engineering and transport design, I spent the first few years of my career working in Logistics for IT companies. The role exposed me to some of the biggest names in the field at the time, such as Ericsson and Fujitsu.
My next career move was as a Graphic Designer, where my role evolved to see me set up a full service design studio. I then decided to go freelance, gaining invaluable experience in web development, animation and production.
Throughout my career, I’ve worked for a host of clients such as Microsoft, Apple, AstraZeneca, Ocean Spray and Asics. The opportunity to join Parker Design came along and I jumped at the chance. From day one it was clear that the agency was the perfect fit for me. Instrumental in the growth of Parker Design in the last few years, I’m always keen to learn and develop, and I’ve brought new skills to the agency that have contributed to the expansion of our service offering.
Whether it’s print and web services, animation, video, digital and interactive work, I really have seen it all! As Motion Design Director, I manage external and internal resources to ensure the quality of work delivered is exactly what our clients expect, and more.
Away from the studio, I have a passion for photography and spending time modifying and tinkering with my car. My love of cars started at an early age: my dad participated in rallies before I was born, and I’m told my first word when I was a baby was “car”. I’m also a keen cyclist, and the engineer in me comes out when I build my own bikes (I’m on number 4 at the moment). I also love a good walk in the forest with Magnus, my Alaskan Malamute, the SAS of the dog world.
Latest Projects
A varied mix of on-site footage, product renders and animation, this corporate promotional video helped amplify H&T Presspart’s message in front of thousands.
H&T Presspart
Corporate promotional video
Two pieces of corporate video content that elevated the IFoA’s digital report by speaking directly to its more than 30,000 members.
IFoA
Corporate video content
Having made the leap from their previous shell scheme stands to a much larger custom-built, bespoke exhibition stand for the first time, this stand brings H&T Presspart’s new brand to life in a powerful way, supercharging their presence at CPHI and helping communicate our client’s evolution from manufacturer to leading developer and innovator.
H&T Presspart
Bespoke exhibition stand
We produced a corporate video that presents the evolution of Ventient Energy from an operation-focused company to a leader in developing new strategies in the energy sector.
Ventient Energy
Corporate video
The employee engagement video we produced is a “Day in the Life” piece of internal communications that engages from the start.
H&T Presspart
Employee engagement video
Our explainer video production team produced a film that highlights Ventient Energy’s expertise to resolve a highly complex logistical issue.
Ventient Energy
Explainer video production
A corporate explainer video that communicates, in a fresh and deeply engaging way, the impact of Ventient Energy’s work.
Ventient Energy
Corporate explainer video
An internal communication animation to help employees create a future to believe in, together.
AstraZeneca
Internal communication animation
To help AstraZeneca’s HR team take the next step in the company’s mission for digitisation, we delivered an animated corporate video that celebrates achievements so far, and encourages fresh action.
AstraZeneca
Animated corporate video
A fresh, energising and sympathetic sales explainer animation to present technology solutions that focus on patient choices.
Conduent
Sales explainer animation
This mentoring explainer animation transmits the benefits of our client’s programme by focusing on presenting a process that is easy to follow and rewards employees, whether mentor or mentee.
AstraZeneca
Mentoring explainer animation
Aimed at oncology nurses specialising in Neuroendocrine cancer, we created an engaging and informative training medical animation that succeeded at generating awareness of this rare and uncommon cancer and the treatments available.
Neuroendocrine Cancer UK
Medical animation
To illustrate a complex process step by step, we produced an explainer video and animation that exceeded all expectations.
H&T Presspart
Explainer video and animation
Despite its accessible visual style and being filmed under strict pandemic restrictions, this awareness video succeeded at promoting our client’s latest reporting tool as the industry prepared to meet two key compliance deadlines.
Wolters Kluwer
Awareness video
A corporate film that strikes the perfect balance between promoting leadership in the latest technology innovations and telling a story of human effort that feels open and personal.
H&T Presspart
Corporate film production
An internal animated video that relies on simplicity to become a memorable employee communications piece.
AstraZeneca
Internal animated video
An engaging remote video interview that feels like a seamless live TV broadcast.
LEO Pharma
Remote video interview
With this engaging medical conference video, we helped our client communicate their efforts to help radiologists detect breast cancer in a quicker and more accurate way.
Kheiron Medical
Medical conference video
A testimonial video that communicates Somero’s unmatched expertise, and the company’s calibre as educator and innovator in their industry
Somero Enterprises
Client testimonial video
We focus on content creation that connects with audiences in a personal way. Our animation production team created a fun and memorable series of motion graphics to help AstraZeneca’s internal communications team make their global onboarding programme more engaging.
AstraZeneca
Motion graphics
We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.
SolutionsPT
Event video content
Parker Design’s content creation and motion graphics team excel at developing employee communications that connect with audiences. We created an effective and visually engaging animation that encourages staff to help the company reduce travel costs.
AstraZeneca
Expense policy animation
This graduate recruitment animation exudes positivity, energy and the potential of what’s yet to come for ambitious graduates, acting as a beacon at busy career fairs.
AstraZeneca
Graduate recruitment animation
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Web design and digital strategy
In just over 30 seconds, this student recruitment animation transmits the idea of a promising future, a world of possibilities.
Cambridge Education Group
Student recruitment animation
Our brochure design team helped AstraZeneca communicate the scientific leadership of their IMED Biotech Unit with a striking design to inspire internal teams and attract top external talent.
AstraZeneca
Science brochure design
We’ve helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design’s animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We produced an informative product launch video that contributed to a significant spike in sales.
Kingspan
Product launch video
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
Sage
Animated video content
Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca’s North West England sites.
AstraZeneca
Email newsletter design
Following a historic year of achievements for AstraZeneca, we helped them celebrate their success with a 12-minute annual review animation which, despite its length, engaged employees worldwide thanks to a polished and dynamic style.
AstraZeneca
Annual review animation
AstraZeneca required a conference presentation design that introduced their main speaker at a leadership event. They came to Parker Design for an animated solution that was attractive and engaging.
AstraZeneca
Conference presentation design
We used motion graphics and engaging infographic design to help N8 highlight the findings of their economic impact report. The effective animation made key data memorable and easy for viewers to understand.
N8 Research Partnership
Animated video production
To complement the trade press advertising campaign we had designed for Ocean Spray Ingredient Technology Group’s cranberry product, Berry Fusion Fruits, we were also tasked with designing a simple, but effective web banner advertising campaign to target the online market.
Ocean Spray
Web banner advertising
Aiming to maximise their investment in three major industry shows, DAI commissioned an exhibition animation to help them distill the complexity of their processes, and draw visitors into the stand.
DAI
Exhibition animation
A large part of the design work we do for United Utilities’ infrastructure maintenance programme involves map making. The company are highly focused on communicating clearly with the households and businesses surrounding their essential maintenance works.
United Utilities
Map making
Our content creation team used custom motion graphics to instil unity among SPXFLOW’s global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW’S global locations.
SPXFLOW
Employee engagement animation
‘Out with the old, in with the new’ – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength of timely change.
AstraZeneca
Employee engagement video animation
Animated internet banners are a great way of promoting your product or service to your online audience. With this based animated internet banner for Ocean Spray Ingredient Technology Group’s Cranberry Auction, we found a fun way of bringing the idea of a cranberry auction to life.
Ocean Spray
Animated internet banner
Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant product launch exhibition stand to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.
BrightHR
Product launch exhibition stand
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Sage
Product tour
In order to reduce the number of enquiries to their customer services department, DRL asked us to produce a series of over 120 short flash animations with motion graphics to explain key terminology and features for the products sold on their e-commerce sites.
DRL
Instructional animation
How do you create an internal communications video that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.
AstraZeneca
Internal communications video
To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.
SPXFLOW
Employee engagement campaign
Don Whitley Scientific manufacture and distribute the MACS MG500 anaerobic workstation worldwide. We created an interactive product guide, featuring helpful animations and motion graphics to make the content compelling and easy to understand.
Don Whitley Scientific
Interactive product guide
We are an experiential agency that understands conference management. That’s why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.
SolutionsPT
Conference management
Having branded many of its support and maintenance facilities under the name ‘Essentials’, AstraZeneca asked Parker Design Consultants to create a newsletter design template which would allow them to communicate regular news and updates to the services.
AstraZeneca
Email newsletter template
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
Kingspan
Product marketing strategy
We delivered a page turn effect that offered a great reader experience.
AstraZeneca
Page turn effect
UK Fuels came to us with a web design and development project for their corporate website. The requirement was for a new, multi-lingual, content-managed website with the ability to switch language quickly and easily.
UK Fuels
Web design and development
AstraZeneca required an interactive document to provide essential information on their key medicines. As the interactive document would be updated quarterly and the availability information for each medicine relates to 196 countries, we worked smart.
AstraZeneca
Interactive document
We delivered a bright, refreshing look for NICE’s employee newsletters.
NHS
Employee newsletters
To help AstraZeneca employees keep up to date with the latest company news in the UK, Parker Design were asked to design a weekly email newsletter and build a set of HTML email templates so that the communications team could add their own content and send it to their mailing list.
AstraZeneca
HTML email templates
Parker Design were given the job of designing and producing a more visually appealing Flash application which was easy to update by anyone in the team via a simple online content management system.
AstraZeneca
Flash application
As the ‘go to’ agency for HTML email newsletters, Parker Design were asked to design the overall look and feel, and continue to design and build each issue.
AstraZeneca
HTML email newsletters
We developed a distinctive colour palette of black and aqua green, which when complemented with contemporary crisp typography, gave our client a fresh and memorable logo design.
Sphere Security
Security logo design
Ocean Spray were looking for a more cohesive way for their sales team to show information to clients. By creating slick interactive content we offered a presentation design solution that could be adapted for a global audience.
Ocean Spray
Interactive content
Using high-quality motion graphics, our production team created an animated presentation design to highlight the key findings of AstraZeneca’s Innovation Survey.
AstraZeneca
Animated presentation design
We designed an employee newsletter that played a major part in increased employee engagement levels.
AstraZeneca
Employee e-newsletter design
Baker, Wynne & Wilson required a fully interactive estate agency website in order to keep their brand consistent and professional online.
Baker Wynne & Wilson
Estate agency website
To generate interest in their divorce insurance product, ESL wanted a digital questionnaire. With an experienced team of digital specialists, Parker Design was on hand to make it happen.
ESL
Digital questionnaire
Produced in six languages – Spanish, French, German, Dutch, Japanese and Chinese – and consisting of approximately 24 pages per site, the WordPress multilingual web design has reached a large proportion of Ocean Spray’s overseas market.
Ocean Spray
Multilingual web design
Designing Flash presentations and interactive apps requires an ability to visualise how the design will evolve over time, or as a result of user interaction. At Parker Design we storyboard our Flash projects: helping us explore creative routes, and communicate to the client the look and feel of the finished work.
DRL
Flash design
Producing Flash animations, presentations and interactive apps can be a time-consuming process. At Parker Design we always try to use the most efficient method of Flash production possible for each project, to offer the best balance between budget and complexity of animation.
DRL
Flash production
As part of the AstraZeneca Procurement ‘Way to the Top’ campaign, we were asked to convert one of the posters we had designed into an interactive Flash presentation.
AstraZeneca
Interactive Flash presentation
As part of AstraZeneca’s BrandWISE awareness campaign, we produced a short pharmaceutical video about the type 2 diabetes drug Onglyza that featured infographic design and motion graphics.
AstraZeneca
Pharmaceutical infographic video
This website was upgraded from a brochure site to simple e-commerce website. A ‘Buy Aquamin’ section was added to the website with product page and shopping basket. This was hooked up to a Google checkout payment gateway to a simple e-commerce site – offering a low cost e-commerce option.