“I’m a committed designer with an almost forensic interest in graphic design and typography”
After graduating with a degree in graphic design from Teesside University, I spent the next 14 years working for three very different agencies in Norwich, Chester and Manchester, before joining the Parker Design team.
I would describe myself as a committed designer with an almost forensic interest in graphic design and typography. I’m especially inspired by Dutch graphic design: design which is highly structured and grid-based but with a clear personality running through it.
I like to develop client relationships and really push ideas to make sure a client gets an individual design solution. At Parker Design, I get to work directly with all of my clients and I find this to be the most efficient way of working. It also delivers the best results.
Branding is a particular area of expertise and I love the whole journey, from initial concepts to the fine detail of implementation. I especially like to rationalise how a brand will be applied across different media in the most effective way.
Outside of work, 99% of my time is occupied by my son. He is cheeky and challenging, but being his Dad is so rewarding.
Football (Manchester United), photography and Formula One are all passions, as is running. I try to run three or four times a week. It really is a great way to escape and I love being able to record and compare data from each run. The best thing about burning so many calories is that you can eat more afterwards!