Construction Marketing
A solid expertise foundation to help you stand out
Intelligent design, impactful messaging and effective Construction marketing strategies are the foundations of our results-driven work for the Construction industry in the last 25 years.
We do more than just help you survive in tough times – we unite people, brands and ideas across a wide range of media, technologies and platforms, helping you build or transform your company, drive sales, and generate brand awareness and loyalty.
By combining striking design, memorable messaging and the right marketing channel mix, at Parker Design we help your audiences understand the benefits your product offers, help you change people’s behaviours, and strengthen your position in the market.
We know the construction and built environment sector, and we’ll help you rise above everyone else and reach your audience with communications ideas that reflect your ambition and expertise.
Construction marketing projects
Pascall+Watson
Custom trade show booth
A custom trade show booth that elevates the success of the previous year's stand to new heights.
Pascall+Watson
Custom design exhibition stand
A success at the top airport design and operations show, the custom design exhibition stand we created for Pascall+Watson communicates the architecture firm's leadership in intelligent, sustainable solutions for inspiring built environments.
Glazing Refurbishment
Promotional animation
Three highly detailed cityscapes and a focus on presenting our client as a forward-thinking expert in their field made a success of this promotional animation.
SIG plc
Company culture rebrand
Inspired by the concepts of connection, unity and progression, this company culture rebrand exercise helped align and unify thousands of employees across Europe under a new vision, strategy and core behaviours.
The GTC Group
Company brochure
A company brochure design that relies on size and scale, striking images, and colour – all confidently playing together to hint at GTC's world-class services, and the magnitude of what they can help achieve.
Cheshire East Council
Urban regeneration hoarding
Striking a balance between capturing the building's heritage and significance and also the energy of the new development, this urban regeneration hoarding turned the past into the future for local traders and residents.
Somero Enterprises
Client testimonial video
A testimonial video that communicates Somero's unmatched expertise, and the company's calibre as educator and innovator in their industry
King's Leadership Academy
Brand creation
As a branding agency that has worked with King's Academy for many years, we were asked to take their brand creation a step further. Inspired by the school's reputation for excellence, we worked closely with architects and developers to visually shape the identity of their new school building.
AstraZeneca
Employee engagement brochure
We contributed to higher levels of employee engagement by empowering AstraZeneca's Global Engineering team to prioritise safety with a design that helped reduce accidents across its construction sites worldwide.
Soundings Consultation
Urban regeneration brochure
With this simple, bold, engaging, and respectful urban regeneration brochure we helped our client build community trust in an ambitious initiative.
Green Retreats Group
Sales and marketing brochure design
With this sales and marketing brochure design we helped Green Retreats reinvigorate their sales materials by highlighting the customer experience.
A2Dominion
Company annual report
This clean and contemporary company annual report design relies on a highly visual approach to transmit a message of quality and professionalism.
United Utilities
Building site hoarding
While building site hoarding may be necessary for most large-scale construction projects, it doesn’t have to be boring. When asked to create signage for a United Utilities site in the Lake District, we came up with a unique alternative.
Kingspan
Direct mail campaign
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Kingspan
Advertorial design
An advertorial design that effectively targeted architects by demonstrating an understanding of their needs, and contributed to a significant increase in enquiries.
Kingspan
Product launch video
We produced an informative product launch video that contributed to a significant spike in sales.
United Utilities
Hoarding board design
We have been working with United Utilities for a number of years on – amongst many other projects – hoarding board design. As an experiential agency known for our outdoor marketing solutions, we turned a construction site into an engaging visual journey through time.
United Utilities
Site hoarding design
United Utilities needed to set up a sizeable compound on the Glebe, directly opposite Lake Windermere. To help reduce the impact of the site they asked us to design attractive and informative site hoarding design.
Kingspan
Product advertising design
This effective B2B product advertising design helped our client, a global leader in high-performance building design solutions, boost awareness and increase sales enquiries.
JPCS
Company rebranding
To help JPCS communicate an organisational restructure and shift in focus, we developed a distinctive company rebranding.
United Utilities
Construction hoarding design
How do you make a building site site look appealing? With an infographic featuring an 8' tall pair of pink wellies and a 7' tall bright orange rubber duck – construction hoarding design that is fun and informative.
United Utilities
Construction hoarding signs
After the success of a number of similar projects across Cumbria and Lancashire, the communications team at United Utilities asked Parker Design to work with them to produce another series of construction hoarding signs. This time they were to be used near Crosby Beach on Merseyside.
AstraZeneca
Prezi presentation design
This Prezi presentation design helped AstraZeneca communicate the human impact of worksite accidents with the aim to reduce the number of health and safety incidents amongst employees worldwide.
Stirling Lloyd
Modular exhibition design
After exhibiting for a number of years using a standard shell scheme, Stirling Lloyd wanted to create a bigger impact at future shows with a modular exhibition design that would help them drive incremental visitor traffic and sales leads.
University of Northampton
Visitor centre design
We are an experiential agency that uncovers the true potential of your building interiors. To promote the University of Northampton's new Waterside campus, we created an impressive and engaging Visitor Centre design for students and staff.
King's Leadership Academy
Exterior branding
Exterior branding, inspired by our client's pursuit of excellence, that sends a message about the school's pride in standing out as a beacon. Our experiential agency team turned their strong values into impactful design that attracts and inspires the next generation of leaders.
Stormguard Rainwater
Ecommerce website development
By showcasing our client's wide range of products in a clear and appealing way, focusing on ease of ordering and increasing speed of purchase, this ecommerce web development solution improved the user experience.
Kingspan
Product marketing strategy
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
United Utilities
Large-scale hoarding design
Our hoarding design maximised prime location and scale to tell a positive story that reached thousands.
JPCS
WordPress web design
To support the growth and development of the business, the JPCS marketing team needed a web design agency that understood the company's ambitions and brand ethos. We delivered a stylish and professional-looking WordPress web design which truly supports our client's functional requirements.
Kingspan
CPD prospectus design
This high quality prospectus helps demonstrate Kingspan's building design knowledge and positions them as an industry leader, thanks to clever and engaging print design that reinforces key messages.
