Raw London
Business transformation rebrand
With a shift in strategy, and becoming famous for changing the way people think about brands and organisations as Raw London's main aim, we were tasked with creating a fresh new identity that would help represent the new vision. The brand we created helped Raw transition from traditional video production company to specialist branded content agency.
With a shift in strategy, and becoming famous for changing the way people think about brands and organisations as Raw London's main aim, we were tasked with creating a fresh new identity that would help represent the new vision.
Raw London
Business transformation rebrand
SPXFLOW
Employee engagement animation
Following a series of acquisitions, SPXFLOW is now an organisation that benefits from the diversity and expertise of a 8,000-strong workforce operating across 35 countries. This coming together of different talents and backgrounds brings many benefits, but if not managed properly it may also result in a sense of disconnect amongst employees who may not feel part of the same organisation. As part of a multi-channel campaign to address this, we created an animation that brought everybody together in a fun and engaging way.
Following a series of acquisitions, SPXFLOW is now an organisation that benefits from the diversity and expertise of a 8,000-strong workforce operating across 35 countries.
SPXFLOW
Employee engagement animation
Invosys
Branding design refresh
After a period of growth and acquisition for our client came a company name change – Invosys – which needed a new refreshed brand to help the company communicate their ambition to challenge the norm in the communications software industry. The new brand needed to change perceptions, so we created a new identity that is unique and confident, rooted in the central brand theme “The Revolution is Calling”.
After a period of growth and acquisition for our client came a company name change – Invosys – which needed a new refreshed brand to help the company communicate their ambition to challenge the norm in the communications software industry.
Invosys
Branding design refresh
Business transformation
Equipping clients with the right tools
In today’s constantly evolving landscape, a carefully considered business transformation strategy is vital for any organisation to not only succeed in the short and long term, but also to survive in a highly competitive market, where competitors move fast and audiences expect more every day.
Businesses must take advantage of any sustainable growth opportunities, often realised in the form of the adoption of new – and relevant – technologies. Successful business transformation will also be achieved by empowering employees to take ownership, encouraging them to improve on and align their skills with the wider business strategy.
We have helped clients across a wide range of industries solve complex issues and effect positive change in their organisation by equipping them with the right set of tools: through the implementation of new innovative technologies; engaging and timely communications that encourage employees to modify set behaviours and try new things; branding development ideas that bring companies closer to new audiences; or by creating new physical environments that foster collaboration locally, or across borders and teams.
Business transformation projects
Awards management app
AstraZeneca
To help AstraZeneca maximise employee engagement in the annual GMD Awards initiative and minimise costs for our client, we delivered an easy-to-use awards management app that exudes vibrancy and personality.
Employee engagement animation
SPXFLOW
Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.
Talent development web app
AstraZeneca
To help make internal opportunities more accessible to employees, AstraZeneca needed a digital agency with a web development team who could create a talent development web app to manage its enterprise-wide secondments and mentoring programme, all with the aim of enhancing employee engagement.
A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.
Magento web development
Hey Little Magpie
We are a digital agency that helped one online business rediscover itself with a new name and brand identity. Our web design and web development teams also helped the client with a clever email marketing solution and a new website design.
Brand strategy
Raw London
Experts in changing perceptions, Raw needed a successful brand strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.
GSK needed a digital agency to help them raise awareness of meningitis amongst employees. Our web development team devised an interactive and user-friendly web app where staff could share stories. The new tool was a success and significantly increased employee engagement levels.
Branding strategy and development
BrightHR
BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.
Office branding
AstraZeneca
The office branding we created for AstraZeneca increased levels of employee engagement by inspiring pride in staff and making them feel they are an essential part of the organisation.
Private social network
AstraZeneca
Parker's digital agency capabilities provided a cost-effective digital marketing solution that encouraged engaging content creation. The private social network our web development team created boosted employee engagement overall and was a hit at a national sales event.
Brand refresh
Smart Money
We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.
Employee brand development
SPXFLOW
Through insightful employee engagement ideas we helped SPXFLOW drive internal collaboration amongst a diverse global team.
Explainer animation
AstraZeneca
Going beyond just communicating a new initiative, we developed an explainer animation that acts as a highly engaging employee engagement tool.
Animated internal communications
AstraZeneca
Thanks to our expertise in motion graphics and employee engagement initiatives, we produced an animation that helped AstraZeneca communicate the importance of doing the right thing.
Expense policy animation
AstraZeneca
Parker Design's content creation and motion graphics team excel at developing employee communications that connect with audiences. We created an effective and visually engaging animation that encourages staff to help the company reduce travel costs.
Information governance animation
AstraZeneca
Our content and employee engagement teams worked closely with AstraZeneca to develop motion graphics that transmitted the importance of managing, securing, protecting and preserving data to make the right decisions in the interest of patients and the company as a whole.
Branding design refresh
Invosys
We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.
Conference video production
Wolters Kluwer
As an experienced employee communications agency, we delivered an energy-fuelled conference video production that sets the tone for an AGM focused on celebrating achievements and embracing future goals.
Internal communications branding
Statoil
To energise Statoil's senior leadership team to help them shape the company's future, we developed a distinctive internal communications branding that perfectly conveys a sense of progression and perspective.
Office interior branding
STEM Healthcare
We designed an office environment to engage, motivate and congratulate STEM staff for their past efforts, and to encourage them to focus on the company's promising future. Employee engagement as "part of the furniture".
Global conference management
AstraZeneca
As part of AstraZeneca's Annual GMD Awards programme, we provided support in a wide range of global conference management areas, including a striking branding solution and awards collateral, and an engaging award management app – all effective tools that raised employee engagement levels.
Employee engagement video animation
AstraZeneca
'Out with the old, in with the new' – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength of timely change.
Roadshow collateral design
AstraZeneca
Our roadshow collateral design facilitated the client's transition of employees to their new company headquarters.
Company newsletter
Statoil
To unite senior leaders around Statoil’s strategic vision, we designed a company newsletter that would motivate, engage and develop the most promising employees.
Employee engagement campaign
SPXFLOW
To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.
Prezi presentation design
AstraZeneca
This Prezi presentation design helped AstraZeneca communicate the human impact of worksite accidents with the aim to reduce the number of health and safety incidents amongst employees worldwide.
Employer branding campaign
AstraZeneca
We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.
Email newsletter
MedImmune
An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.
Training manual design
Four Seasons Health Care
We delivered a training manual that ensures the effective development of healthcare staff, thanks to creative ideas that aid learning and on-going career progression.
B2B web design
The Caja Group
The Caja Group asked Parker Design to create a B2B web design that was both user-friendly and would help establish the company's niche consultancy brand.
B2B logo design
The Caja Group
Launching a new business-to-business consultancy in an industry dominated by large, well-known competitors, the Caja Group approached Parker Design to help them establish their niche brand.
Office interior design
HRonline
We are an experiential agency that knows how to use design to inspire creativity and innovation. To help our client push employee engagement and encourage a "think big" culture we created an inspirational office interior design in the clouds, complete with a larger than life 'Land of the Giants'.
Internal communications guide
AstraZeneca
Good employee communications lie at the heart of every successful organisation. This is something AstraZeneca understand and have worked closely with Parker Design on for many years to ensure its employee communications are engaging and informative, whether through print design or digital formats.
