Raw London
Company rebrand
In a complete brand overhaul where we helped Raw London change perceptions of their company, we created a series of unique icons to represent 'Assess', 'Plan', 'Create' and 'Reach' – all steps in our client's unique methodology.
In a complete brand overhaul where we helped Raw London change perceptions of their company, we created a series of unique icons to represent 'Assess', 'Plan', 'Create' and 'Reach' – all steps in our client's unique methodology.
Raw London
Company rebrand
Smart Money
Brand refresh
As part of a rebrand exercise where grey tones transmit the concept of a highly professional and reliable business, and vibrant green helps communicate Smart Money's energetic personality, we designed a series of icons to represent the different products offered by our client.
As part of a rebrand exercise where grey tones transmit the concept of a highly professional and reliable business, and vibrant green helps communicate Smart Money's energetic personality, we designed a series of icons to represent the different products offered by our client.
Smart Money
Brand refresh
AstraZeneca
Motion graphics
The use of icons and infographic design often contributes to better and deeper understanding when it comes to corporate training materials, and that's the approach we took when AstraZeneca came to us to help them make the new employee induction process as effective as possible.
The use of icons and infographic design often contributes to better and deeper understanding when it comes to corporate training materials, and that's the approach we took when AstraZeneca came to us to help them make the new employee induction process as effective as possible.
AstraZeneca
Motion graphics
United Utilities
Experiential marketing
For this experience, we maximised the use of icon design to bring to life what items should not be flushed down the toilet.
For this experience, we maximised the use of icon design to bring to life what items should not be flushed down the toilet.
United Utilities
Experiential marketing
Deloitte
Internal communications infographic
Colourful, confident icons to help internal teams at Deloitte appreciate the efforts and achievements of a team usually "behind the scenes".
Colourful, confident icons to help internal teams at Deloitte appreciate the efforts and achievements of a team usually "behind the scenes".
Deloitte
Internal communications infographic
Icon design
Clarity, consistency and individuality
Effective and memorable icon design is often an overlooked but key element when trying to get a message across to your target audience quickly.
At Parker Design we ensure that your icon design project is rooted in clarity, consistency and a strong visual individuality and which, if aimed at the digital environment, encourages interaction and has the user journey and overall online experience front of mind.
Your icons should always be relevant to your brand and how you speak to your target audience, so by getting to the bottom of what you stand for as a business and what you’re trying to achieve, we can deliver distinctive icon design that will feel at home in any of your marketing materials.
Focusing on achieving an ‘always current’ look and feel, while staying away from trends that may go as fast as they came, our team of designers will always have your business goals in mind when producing timeless icons that always deliver.
Projects incorporating icon design
Deloitte
Internal communications infographic
Deloitte asked our content creation team to develop a high impact graphic design that would help them reinforce employee engagement and communications around their infrastructure services team in the UK. We produced an internal communications infographic that turned data into a positive and engaging story.
EITI
Annual progress report design
With this annual report design we helped our client 'show' rather than 'tell' a story of transparency and openness.
ABPI
Pharma infographics
These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.
A2Dominion
Company annual report
This clean and contemporary company annual report design relies on a highly visual approach to transmit a message of quality and professionalism.
United Utilities
Experiential marketing
Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.
AstraZeneca
Email newsletter design
Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.
Raw London
Brand strategy
Experts in changing perceptions, Raw needed a successful brand strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.
Dealoil
B2B website development
Dealoil, a young company wanting to break into the energy market, were on the lookout for a digital agency they could rely on. Our web design and web development teams helped them transmit a message of confidence and inspiring trust.
AstraZeneca
Graduate recruitment animation
This graduate recruitment animation exudes positivity, energy and the potential of what's yet to come for ambitious graduates, acting as a beacon at busy career fairs.
Renray Healthcare
Brand logo design
Having acquired the exclusive healthcare rights to an innovative mattress technology, Renray Healthcare needed us to help them launch the product.
Nasco Group
Food manufacturing website
Engaging web design that successfully drives brand sentiment and positions our client as an ambitious global market leader.
Smart Money
Brand refresh
We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.
AstraZeneca
Motion graphics
We focus on content creation that connects with audiences in a personal way. Our animation production team created a fun and memorable series of motion graphics to help AstraZeneca's internal communications team make their global onboarding programme more engaging.
United Utilities
Annual performance report
We produced an annual performance report design that effectively presents United Utilities as a company committed to its values and which delivers on its promises. We supplied two reports: a print design version and an abridged one for digital use.
DAI
Brand awareness video animation
This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.
Invosys
Branding design refresh
We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.
United Utilities
Digital annual report design
A digital annual report design that highlights commitment to customer satisfaction and focus on performance.
Trodat
Office catalogue design
We were thrilled to be asked by Trodat to produce their product catalogue design once again, with some innovative new products inspiring our print design solutions.
DAI
Fold-out poster design
We produced a visually impactful and versatile poster design that helped prolong the life of DAI's investment in three major industry shows.
Daiichi Sankyo
Medical flyer design
A medical flyer design that is strong in its simplicity, and achieved an encouraging number of applications for two research programmes.
Daiichi Sankyo
Medical programme poster design
Two posters with two clearly defined strong identities to encourage passionate scientists to apply for Daiichi Sankyo's ambitious medical programmes.
NHS
Healthy ageing campaign
Warrington Primary Care Trust asked us to produce the Healthy ageing campaign materials, which were used to increase awareness in the area of the help available to the ageing population.
Sage
Promotional collateral
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
AstraZeneca
Prezi presentation design
This Prezi presentation design helped AstraZeneca communicate the human impact of worksite accidents with the aim to reduce the number of health and safety incidents amongst employees worldwide.
SFX
College prospectus design
We helped SFX drive new enrolments with a vibrant prospectus design that refreshed its identity and established a connection with aspiring students. The new print design was a departure for SFX – transmitting a forward-looking message that seamlessly integrated with their traditional values.
Exodus
Cycling magazine design
With our print design expertise we positioned Exodus as an expert in unique adventures. For our client, the cycling magazine we created was "not just the best one we have produced – but the best in the industry!"
Smart Money Loans
Email marketing campaign
As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.
Pinpoint Digital
Graphic icons design
Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.
Talk Internet
B2B brand strategy
Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.
UK Fuels
Icon and pictogram design
In order to add to a consistent look to their Velocity product, UK Fuels asked Parker Design to develop a range of unique icon and pictogram graphic design concepts to use within their online applications.
Trodat
Catalogue design and print
The glossy effect of a spot-uv and foil block lettering of this product catalogue design and print project gives an appealing contemporary look.
