Icon design

Clarity, consistency and individuality

Effective and memorable icon design is often an overlooked but key element when trying to get a message across to your target audience quickly.

At Parker Design we ensure that your icon design project is rooted in clarity, consistency and a strong visual individuality and which, if aimed at the digital environment, encourages interaction and has the user journey and overall online experience front of mind.

Your icons should always be relevant to your brand and how you speak to your target audience, so by getting to the bottom of what you stand for as a business and what you’re trying to achieve, we can deliver distinctive icon design that will feel at home in any of your marketing materials.

Focusing on achieving an ‘always current’ look and feel, while staying away from trends that may go as fast as they came, our team of designers will always have your business goals in mind when producing timeless icons that always deliver.

Projects incorporating icon design

Deloitte asked our content creation team to develop a high impact graphic design that would help them reinforce employee engagement and communications around their infrastructure services team in the UK. We produced an internal communications infographic that turned data into a positive and engaging story.

internal communications infographic

Deloitte

Internal communications infographic

With this annual report design we helped our client 'show' rather than 'tell' a story of transparency and openness.

EITI

Annual progress report design

These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.

Pharma infographics

ABPI

Pharma infographics

This clean and contemporary company annual report design relies on a highly visual approach to transmit a message of quality and professionalism.

Company annual report

A2Dominion

Company annual report

Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.

Experiential marketing, event management agency

United Utilities

Experiential marketing

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

Digital agency - Email newsletter design

AstraZeneca

Email newsletter design

Experts in changing perceptions, Raw needed a successful branding strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.

branding strategy

Raw London

Branding strategy

Dealoil, a young company wanting to break into the energy market, were on the lookout for a digital agency they could rely on. Our web design and web development teams helped them transmit a message of confidence and inspiring trust.

B2B website development, creative services

Dealoil

B2B website development

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