Icon design

Clarity, consistency and individuality

Effective and memorable icon design is often an overlooked but key element when trying to get a message across to your target audience quickly.

At Parker Design we ensure that your icon design project is rooted in clarity, consistency and a strong visual individuality and which, if aimed at the digital environment, encourages interaction and has the user journey and overall online experience front of mind.

Your icons should always be relevant to your brand and how you speak to your target audience, so by getting to the bottom of what you stand for as a business and what you’re trying to achieve, we can deliver distinctive icon design that will feel at home in any of your marketing materials.

Focusing on achieving an ‘always current’ look and feel, while staying away from trends that may go as fast as they came, our team of designers will always have your business goals in mind when producing timeless icons that always deliver.

Projects incorporating icon design

Deloitte asked our content creation team to develop a high impact graphic design that would help them reinforce employee engagement and communications around their infrastructure services team in the UK. We produced an internal communications infographic that turned data into a positive and engaging story.

internal communications infographic

Deloitte

Internal communications infographic

With this annual report design we helped our client 'show' rather than 'tell' a story of transparency and openness.

EITI

Annual progress report design

These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.

Pharma infographics

ABPI

Pharma infographics

This clean and contemporary company annual report design relies on a highly visual approach to transmit a message of quality and professionalism.

Company annual report

A2Dominion

Company annual report

Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.

Experiential marketing, event management agency

United Utilities

Experiential marketing

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

Digital agency - Email newsletter design

AstraZeneca

Email newsletter design

Experts in changing perceptions, Raw needed a successful branding strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.

branding strategy

Raw London

Branding strategy

Dealoil, a young company wanting to break into the energy market, were on the lookout for a digital agency they could rely on. Our web design and web development teams helped them transmit a message of confidence and inspiring trust.

B2B website development, creative services

Dealoil

B2B website development

This graduate recruitment animation exudes positivity, energy and the potential of what's yet to come for ambitious graduates, acting as a beacon at busy career fairs.

Graduate recruitment animation

AstraZeneca

Graduate recruitment animation

Having acquired the exclusive healthcare rights to an innovative mattress technology, Renray Healthcare needed us to help them launch the product.

logo design

Renray Healthcare

Brand logo design

Engaging web design that successfully drives brand sentiment and positions our client as an ambitious global market leader.

food manufacturing website

Nasco Group

Food manufacturing website

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

brand refresh

Smart Money

Brand refresh

We focus on content creation that connects with audiences in a personal way. Our animation production team created a fun and memorable series of motion graphics to help AstraZeneca's internal communications team make their global onboarding programme more engaging.

motion graphics

AstraZeneca

Motion graphics

We produced an annual performance report design that effectively presents United Utilities as a company committed to its values and which delivers on its promises. We supplied two reports: a print design version and an abridged one for digital use.

Annual performance report

United Utilities

Annual performance report

This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.

brand awareness video animation, motion graphic agency

DAI

Brand awareness video animation

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

brand design refresh

Invosys

Branding design refresh

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