Video marketing
No longer just a "nice to have"
Video marketing is measurable and engaging; audiences enjoy it, and expect it. And the possibilities video marketing offers are endless – explainer videos, recruitment videos, onboarding videos, educational videos, brand promotion, events… The statistics speak for themselves:
-
- 72% of customers would rather learn about a product or service through video.
- Online video can drive as much as 2.5 times more organic website traffic.
- Email with links to video gets twice the click-through rate as one without video.
- Including the word “video” in email subject lines increases open rates by 19%.
- Social video generates 12 times more shares than text and images combined, with video campaigns on LinkedIn having 50% view rates.
Over the last 25 years, we’ve helped our clients with video marketing ideas that cut through the noise and deliver results, so why not get in touch to see if we can help you?
Video marketing projects
Cambridge Education Group
Student recruitment animation
In just over 30 seconds, this student recruitment animation transmits the idea of a promising future, a world of possibilities.
Glazing Refurbishment
Promotional animation
Three highly detailed cityscapes and a focus on presenting our client as a forward-thinking expert in their field made a success of this promotional animation.
H&T Presspart
Corporate film production
A corporate film that strikes the perfect balance between promoting leadership in the latest technology innovations and telling a story of human effort that feels open and personal.
Thomson Reuters
Customer retention marketing
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
H&T Presspart
Corporate promotional video
A varied mix of on-site footage, product renders and animation, this corporate promotional video helped amplify H&T Presspart's message in front of thousands.
Ventient Energy
Corporate video
We produced a corporate video that presents the evolution of Ventient Energy from an operation-focused company to a leader in developing new strategies in the energy sector.
Ventient Energy
Explainer video production
Our explainer video production team produced a film that highlights Ventient Energy's expertise to resolve a highly complex logistical issue.
Solgar
Social media video advertising
With raw natural ingredients taking centre stage, and visuals that nod at the idea of quality worth celebrating, this social media video advertising campaign generated a high number of click-throughs to our client's website.
Conduent
Sales explainer animation
A fresh, energising and sympathetic sales explainer animation to present technology solutions that focus on patient choices.
Sage
Promotional video production
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
ChargePoint Technology
Animated promotional video
With a highly technical, yet accessible visual style, this animated promotional video helped totally overhaul the way ChargePoint promotes their products through animation.
Somero Enterprises
Client testimonial video
A testimonial video that communicates Somero's unmatched expertise, and the company's calibre as educator and innovator in their industry
SolutionsPT
Event video content
We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.
Wolters Kluwer
Conference video production
As an experienced employee communications agency, we delivered an energy-fuelled conference video production that sets the tone for an AGM focused on celebrating achievements and embracing future goals.
Sage
Custom exhibition animation
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Kingspan
Product launch video
We produced an informative product launch video that contributed to a significant spike in sales.
Sage
Animated video content
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
N8 Research Partnership
Animated video production
We used motion graphics and engaging infographic design to help N8 highlight the findings of their economic impact report. The effective animation made key data memorable and easy for viewers to understand.
H&T Presspart
Animated product video
From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.
Sage
Product launch animation
We produced a versatile product launch animation that emphasises key customer benefits.
AstraZeneca
Internal communications video
How do you create an internal communications video that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.
Cactus Financial
Video content
In preparation for the launch of their new online investment tool, our client asked us for disruptive video content creation to educate and entertain users about the service. Using clever motion graphics, we created 'Robi' – your intelligent investor.
Kingspan
Product marketing strategy
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
Sage
Social media content
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
In4tek
Video production services
In4tek enlisted Parker Design's video production services to produce a short film promoting the use of its healthcare software – 'Paris'.
Sage
Short film production
Parker Design have a great deal of experience in short film production, elevating the humble 'corporate' video into something much more powerful – and watchable.