Amplifying the Impact of Deloitte's IT team

Internal Communications Infographic

Transforming complex Pharmaceutical Information into Engaging Infographics

Creating a Visually Engaging Direct Marketing Piece for Thomson Reuters

Direct marketing design

Turning Data into a Compelling Visual Story for Social Media

Infographics

Turning data into engaging stories

We process images faster than text, and concepts communicated to us through pictures stay with us longer than anything we’ve read or heard. This makes infographics an extremely effective way to spread your message or make complex ideas easier to understand.

Through clever infographic design, we use layout, colours, illustration and typography to make your information memorable, shareable and engaging.

We use a range of infographic design techniques to effectively visualise your data. We’ve successfully developed infographics, ranging from scientific data to healthcare trends, to solve complex communication problems for our clients.

We can create your infographic from scratch, using experienced copywriters and designers to build a compelling story from your raw data, or work with your communications team to build visual solutions that align with your existing key messages.

Infographics AGENCY SHOWCASE

Infographic design is most effective when information, structure and visual language work together to support understanding and recall. The challenge is not simply presenting data, but shaping it into a narrative that people can quickly absorb and remember.

The case studies below show how we apply infographic design across different subjects and sectors, using visual thinking to help audiences engage with complex information and retain what matters most.

We designed a memorable internal communications infographic to demonstrate the value of our client’s internal IT team and engage the global workforce.

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Deloitte

Internal communications infographic

We created a distinctive and effective social media infographic that encouraged social shares and helped drive website traffic.

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Social media infographic

Andrews Sykes Group

Social media infographic

These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.

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ABPI

Pharma infographics

With an extremely fast turnaround, we were the infographic design agency that produced a medical data visualisation that was a success for our client thanks to its functional versatility and engaging creative ideas.

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Medical infographic design

Kheiron Medical

Medical infographic design

To showcase our client’s expertise and major role in helping power the global economy, we created a series of ecommerce infographics that lean on an uncomplicated and accessible design to make an impact.

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Thought leadership infographics

Dematic

Ecommerce infographics

We made regulatory change management simple with a targeted direct marketing design rooted in infographic design that’s both persuasive and visually engaging.

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Direct marketing design

Thomson Reuters

Direct marketing design

What Our Clients Say About Working With Us

Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.

“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”

Employer Branding and Recruitment Marketing Partner

AstraZeneca

Hybrid exhibition stand
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”

Americas Aviation Market Growth Lead

Jacobs

investment prospectus design
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”

Director

Noble Capital

“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”

Global Marketing Manager

H&T Presspart

Workplace branding
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”

Brand and Campaigns Manager

TUI

“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”

Communications Officer

EITI

OUR infographics
PROCESS

Effective infographics combine insight, structure and visual storytelling. Our process is designed to help turn complex information into engaging visual narratives.

Discovery and Objectives

Every infographic begins with understanding what the information needs to achieve. At this stage, we work with you to establish:

  • The purpose of the infographic, such as awareness, education or internal communication.
  • The intended audience and their level of familiarity with the subject.
  • The context in which the infographic will be used, including digital, print or presentation formats.
  • Available data sources, content inputs and constraints.

Content and Narrative Structure

Before any visual design begins, we focus on structure and flow. This stage is about shaping information into a clear visual narrative, and may include:

  • Reviewing and refining raw data or source material.
  • Establishing a logical sequence for the information.
  • Identifying key points, comparisons or takeaways that need emphasis.

Visual Concept and Style

With the narrative agreed, we develop the visual direction. This stage focuses on how the information will be expressed visually, including:

  • Illustration style and visual language.
  • Colour palettes and typographic approach.
  • Layout structure and hierarchy.

Design Development

Once the concept is approved, the infographic is developed in full. This includes:

  • Creating custom illustrations, charts and graphic elements.
  • Applying consistent styling across all sections.
  • Refining layout, spacing and balance to support readability and flow.

Review and Refinement

We work closely with you to review and refine the infographic. This stage allows for adjustments to:

  • Content accuracy and emphasis.
  • Visual balance and pacing.
  • Overall tone and presentation.

Delivery and Application

After final approval, we prepare the infographic for its intended use. This may include:

  • Exporting formats for digital, print or large-scale display.
  • Creating alternative versions or cropped assets for social or presentations.
  • Ensuring consistency across all outputs.

Award-Winning Design, Proven Results

We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.

IFOA

Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.

Exodus

2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.

NHS

NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.

Exodus

62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).

Noble Capital

“The American Government have been absolutely blown away by the quality of the document.”

Papa John’s

“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”

Investing in Design That Delivers

Infographics sit at the intersection of information, structure and visual communication. Each project is shaped by the nature of the data, the audience’s familiarity with the subject and the context in which the graphic will be used. The approach needs to respond to those factors rather than rely on a fixed visual style. We support that work through a considered, transparent way of working that helps ensure information is coherent, engaging and easy to retain.

SPEAK TO OUR TEAM TO GET A QUOTE

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Infographic design projects

With this social media animation we helped our client spread a message of positivity in the face of the Covid-19 pandemic.

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Social media animation, Digital Marketing, Digital agency

AMBS

Social media animation

As the design agency chosen by Manchester Airports Group to improve the in-terminal passenger experience, we created a life-size retail graphic which guides passengers towards the departure lounge, tempting them to take advantage of the services and retail facilities available.

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Retail graphics

Manchester Airports Group

Retail graphics

With an extremely fast turnaround, we developed a medical infographic design that was highly successful due to its functional versatility and engaging creative execution.

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Medical infographic design

Kheiron Medical

Medical infographic design

To maximise awareness of an ambitious initiative, we created a project infographic that strikes the perfect balance between engaging visuals and factual information.

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Project infographic design

AstraZeneca

Project infographic design

A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.

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Infographic design agency

SPXFLOW

Organisational strategy infographic

Employee absenteeism is costly for growing businesses. As a design agency with over 20 years’ experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.

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HR Infographic design

HRonline

HR infographic design

We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.

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direct marketing campaign

Thomson Reuters

Direct marketing campaign

AstraZeneca asked our creative team to produce an infographic that would help them communicate the process of the path to a new medicine.

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process infographic design

AstraZeneca

Process infographic

A distinctive business brochure design that turns complex information into an engaging piece of marketing thanks to effective infographic design.

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Business brochure

DAI

Business brochure

Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.

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Interactive infographic design, creative services

The Shipowners’ Club

Interactive infographic design

These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.

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Pharma infographics

ABPI

Pharma infographics

Our print design team created an economic report design that effectively communicates the value and impact that research and innovation have in regional development.

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economic report design

N8 Research Partnership

Economic report design

Communicating the contributions of different teams is vital to the success of any organisation. For global businesses, this becomes even more challenging, with teams operating across multiple regions and time zones, often within complex structures.

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Internal Communications Infographic

Deloitte

Internal communications infographic

A combination of stunning images and high impact infographics made this investment prospectus design a success in attracting investment to support Sudan’s transition to democracy, which focuses on stability, growth and wealth.

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Investment Prospectus Design

Noble Capital Group

Investment prospectus design

Together with an animation we also created for St George’s University Hospitals, this medical process infographic helps gout patients understand the importance of consistent and continued treatment.

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Medical process infographic

St George’s University Hospitals

Medical process infographic

An engaging and insightful animated infographic design that captures audience interest with curious facts, delivered in a lighthearted and refreshing style.

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Andrews Sykes Group

Animated infographic design

WHY YOU SHOULD CHOOSE US FOR Infographics

Insightful

We know how to identify what matters in complex information, helping clients focus on the points that will resonate most with their audience.

Methodical

Our approach is rooted in structure and logic, ensuring information is organised in a way that makes sense quickly and intuitively.

Judgement

We combine illustration, typography and layout with confidence, using visual language that supports understanding rather than decoration.

Dependable

Clients trust us to handle detailed, sensitive or technical information with care, accuracy and consistency across every output.

We’re an Infographics design agency that gives you way more…

If you’d like to discuss infographics or get a quote, we’d love to hear from you.

Get in touch