FMCG Marketing
Helping you disrupt your market
With budgets being reviewed down, the proven effectiveness of any FMCG marketing efforts is a must, and that’s where we come in.
In the last few years, the FMCG sector has been under enormous pressure to deliver a combination of quality, wide range of benefits and competitive prices in a challenging environment, where savvy consumers demand more for less, better, and faster.
Parker Design can help you disrupt your market, keep your loyal customers and attract new audiences that are here to stay with effective marketing ideas – beautiful brand design that makes your product jump off the shelf, fun and unique experiences that stick in the mind, ecommerce websites where high shopping cart abandonment rates become a distant memory, and so much more.
To learn more about how Parker Design can help you achieve your goals, contact us today.
FMCG marketing projects
Ale on a Bale
Franchise brand development
When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'
Earle's Sandwich Company
Food branding design
We helped our client diversify and open up their business to a wider market with a food brand design that appeals to consumers from all walks of life.
Hippeas
Experiential roadshow design
We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a 1960s-inspired experiential roadshow design for their launch event.
Ocean Spray
Multilingual brochure design
We produced a multilingual brochure design for Ocean Spray Ingredient Technology Group that enabled them to promote their message to a global audience in a professional and yet familiar tone.
Roberts Bakery
Food labels design
With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.
Glutamel
Product package design
The packaging design concepts for these product ranges were created to be highly visible on the shelf. With 80% of food buying decisions made at the point of purchase, we used bright, seductive food photography and stylish graphic design for maximum buyer appeal.
Ocean Spray
Food industry report design
Having previously produced the Ocean Spray Ingredient Technology Group's corporate brochure, multilingual websites and interactive CD-ROMs, we were asked to produce a new food industry report design. Our print design team created a highly sophisticated look and feel for the new collateral.
Tru
Food packaging design
Tru needed the help of a design agency to promote their new snack bar. With clever graphic design ideas we made the product jump off the shelf.
Ocean Spray
Animated internet banner
Animated internet banners are a great way of promoting your product or service to your online audience. With this based animated internet banner for Ocean Spray Ingredient Technology Group's Cranberry Auction, we found a fun way of bringing the idea of a cranberry auction to life.
Ocean Spray
B2B campaign design
Parker Design is the marketing agency that can effectively develop solutions to target any kind of B2B customer. To introduce cranberries as a premium ingredient to UK food manufacturers, we created a B2B campaign design that communicated the quality, health and consumer appeal of their products.
Nasco Group
Food manufacturing website
Engaging web design that successfully drives brand sentiment and positions our client as an ambitious global market leader.
Manchester Airports Group
Retail campaign
A fresh and vibrant travel retail campaign to increase awareness.
Manchester Airports Group
Retail graphics
As the design agency chosen by Manchester Airports Group to improve the in-terminal passenger experience, we created a life-size retail graphic which guides passengers towards the departure lounge, tempting them to take advantage of the services and retail facilities available.
Hey Little Magpie
Online brand strategy
Parker Design is a brand agency that excels at ecommerce development. Having outgrown its original name and logo, Sarah's Cards Ltd. asked us to develop an online brand strategy to re-launch its identity and establish a profitable online presence.
Hey Little Magpie
Magento web development
We are a digital agency that helped one online business rediscover itself with a new name and brand identity. Our web design and web development teams also helped the client with a clever email marketing solution and a new website design.
Ultracig
e-cigarette brand design
Our client's requirements were for full brand design, including logo design, in various formats and contexts and also various packaging designs, including reusable e-cigarette packs and disposable blister packs.
Roberts Bakery
Food advertising
Having worked with Roberts Bakery for many years, we were asked to produce some creative food advertising concepts to promote the new items in their bread product range.
Roberts Bakery
Brochure and food photography
With a delicious range of products and such an iconic building, inspiration for Northwich-based Roberts Bakery's brochure design and food photography came easily for Parker Design.
Roberts Bakery
Calendar graphic design
Calendars are the perfect way of getting your product or message in front of your customers, every day, all year round. Cheshire-based bakery, Roberts asked Parker Design to produce their calendar graphic design showcasing the very best of their products.
Roberts Bakery
Food brand development
A fresh food brand development that successfully represents Roberts Bakery's heritage and their forward-thinking ethos. From signage to packaging and marketing collateral, the brand development is consistent and cost-effective to reproduce across all media.
Ocean Spray
Interactive content
Ocean Spray were looking for a more cohesive way for their sales team to show information to clients. By creating slick interactive content we offered a presentation design solution that could be adapted for a global audience.
Roberts Bakery
Bakery packaging design
Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.
The Pastry Case
Folder and data sheets
Photographing The Pastry Case's products and producing this folder and data sheets was a dream job for Parker's print design team.
ViniPortugal
Event flyer design
To attract a sophisticated audience of wine lovers to an exclusive wine tasting experience, we produced an event flyer design that had visitors flocking.
ViniPortugal
Google Map integration
ViniPortugal felt that their first step would be to establish a new web design with an extensive database where wine enthusiasts could perform simple searches. We went one step further and created a unique store finder using an advanced Google map integration.
Roberts Bakery
Product packaging design
We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.
Ocean Spray
Multilingual web design
Produced in six languages – Spanish, French, German, Dutch, Japanese and Chinese – and consisting of approximately 24 pages per site, the WordPress multilingual web design has reached a large proportion of Ocean Spray's overseas market.
