The Shipowners’ Club
Interactive infographic design
With interactivity and audience engagement at the heart of this infographic, this tool allows users to navigate through key points in the company’s 160-year history, whilst also profiling an encouraging future.
With interactivity and audience engagement at the heart of this infographic, this tool allows users to navigate through key points in the company’s 160-year history, whilst also profiling an encouraging future.
The Shipowners’ Club
Interactive infographic design
AstraZeneca
Interactive augmented Reality (AR) experience
With an audience mainly made up of Gen Z students, AstraZeneca wanted to generate awareness of the breadth of career opportunities available at the organisation outside of scientific roles, without moving away from science entirely.
We developed an experience that attracted students to the space, sparking their curiosity, and encouraging them to stay and interact.
We developed an experience that attracted students to the space, sparking their curiosity, and encouraging them to stay and interact.
With an audience mainly made up of Gen Z students, AstraZeneca wanted to generate awareness of the breadth of career opportunities available at the organisation outside of scientific roles, without moving away from science entirely.
AstraZeneca
Interactive augmented Reality (AR) experience
Thomson Reuters
Interactive campaign design
Thomson Reuters needed to increase awareness of one of their products in a way that captured the attention of a busy and difficult to impress target audience – C-suite executives.
We combined a direct mail piece with a mobile game app.
We combined a direct mail piece with a mobile game app.
Thomson Reuters needed to increase awareness of one of their products in a way that captured the attention of a busy and difficult to impress target audience – C-suite executives.
Thomson Reuters
Interactive campaign design
Interactivity
Improving audience engagement
Interactivity can mean different things for different people, but whether it’s simply a subtle, gentle touch in your communications materials or the essence of an unforgettable experience that requires participation from your target audience, interactivity plays a big role in audience engagement, and ultimately results.
You may understand interactivity as simply letting your audience determine their user journey when browsing through a digital publication, or it could perhaps involve letting delegates at an exhibition choose their own take-away digital content, tailored to their specific needs. How about a game, or explaining the benefits of your product by allowing your audience to interact with it?
These and many more creative ideas that incorporate interactivity, always with budget in mind, have helped our clients reach ambitious goals, so reach out to see if we could help you too.
Projects incorporating interactivity
Kheiron Medical
Medical conference video
With this engaging medical conference video, we helped our client communicate their efforts to help radiologists detect breast cancer in a quicker and more accurate way.
AstraZeneca
Augmented Reality (AR) experience
Inspired by what AstraZeneca is driven by – innovation and science – we developed an Augmented Reality (AR) experience that had students flocking to the exhibition space eager to get involved and immerse themselves.
Thomson Reuters
Integrated marketing campaign
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Web design and digital strategy
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Sage
Exhibition stand design and build
Definitely one for our design portfolio. With years as an experiential agency behind us, our exhibition design successfully combined the allure of technology, the warmth of natural materials and the excitement of "Pic n' Mix" to draw visitors to the stand and present Sage as true innovators.
Thomson Reuters
Customer retention marketing
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
Kheiron Medical
Medical infographic design
With an extremely fast turnaround, we produced a medical infographic design that was a success for our client thanks to its functional versatility and engaging creative ideas.
Thomson Reuters
Custom exhibition stand
When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.
University of Northampton
Visitor centre design
We are an experiential agency that uncovers the true potential of your building interiors. To promote the University of Northampton's new Waterside campus, we created an impressive and engaging Visitor Centre design for students and staff.
The Shipowners’ Club
Interactive infographic design
Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.
BrightHR
Exhibition stand design
Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant exhibition stand design to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.
Sage
Double decker exhibition stand
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Sage
Dual exhibition stand design
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
AstraZeneca
Employee onboarding pack
An engaging global employee onboarding pack that successfully presents AstraZeneca as a Great Place to Work.
AstraZeneca
Interactive employee magazine
We created an interactive employee magazine that feels personal, with that interactivity playing a major role in giving employees a sense of ownership.
United Utilities
Tax report design
A simple and uncomplicated tax report design that keeps transparency front of mind.
Fox Group
Immersive learning experience
With a totally blank canvas to work from, we offered our client a variety of experiential design options to help them launch their new training initiative. All highly customised to very specific requirements, each design offers a deeply engaging immersive learning experience.
Balluff
Exhibition demo stand
A striking demo stand that commands attention, and made a success of our client's investment in the PPMA Show.
United Utilities
Digital annual report design
A digital annual report design that highlights commitment to customer satisfaction and focus on performance.
Sage
Employee communications
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of corporate communications materials to grab the attention of its employees and get them engaged with the programme.
Alere
Exhibition booth design
Exhibition booth design doesn't come much more challenging than this. Two booths in one, two brands, two sets of graphics, two different yet linked messages – all built in one night, thanks to our exhibition design team.
School Finance Software
Custom stand design
Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.
United Utilities
Digital corporate report
Mid-way through an ambitious 5-year plan, United Utilities asked us to design a digital corporate report to update customers and shareholders on the progress against 5 key performance commitments. The report design energises audiences by presenting results in a compelling and balanced way.
Don Whitley Scientific
Interactive product guide
Don Whitley Scientific manufacture and distribute the MACS MG500 anaerobic workstation worldwide. We created an interactive product guide, featuring helpful animations and motion graphics to make the content compelling and easy to understand.
SolutionsPT
Conference management
We are an experiential agency that understands conference management. That's why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.
Sage
Exhibition content hub
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
AstraZeneca
Page turn effect
We delivered a page turn effect that offered a great reader experience.
AstraZeneca
Interactive PDF
AstraZeneca required an interactive PDF to provide essential information on their key medicines. As the interactive PDF would be updated quarterly and the availability information for each medicine relates to 196 countries, we worked smart.
Sage
Interactive exhibition stand
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
NHS
Anti-smoking campaign
We were asked by Warrington Primary Care Trust to develop an interactive pdf as part of an anti-smoking campaign for use within schools throughout the area, supporting the wider Smokefree Warrington Campaign.
Sage
Bespoke exhibition design and build
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
Ocean Spray
Interactive content
Ocean Spray were looking for a more cohesive way for their sales team to show information to clients. By creating slick interactive content we offered a presentation design solution that could be adapted for a global audience.
Alere
Exhibition display stand
Our exhibition design team provided a full end to end service for Alere's display stand – from concept to design, construction, transportation, build and logistics – and created a bit of a buzz in the process.
AstraZeneca
Modular training pod
When the IS department of pharmaceutical giant AstraZeneca asked us to design an interactive training environment in which they could demonstrate their ‘Lean Tools’ it was a challenge we couldn’t resist.
AstraZeneca
Interactive Flash presentation
As part of the AstraZeneca Procurement 'Way to the Top' campaign, we were asked to convert one of the posters we had designed into an interactive Flash presentation.
