Interactivity

Improving audience engagement

Interactivity can mean different things for different people, but whether it’s simply a subtle, gentle touch in your communications materials or the essence of an unforgettable experience that requires participation from your target audience, interactivity plays a big role in audience engagement, and ultimately results.

You may understand interactivity as simply letting your audience determine their user journey when browsing through a digital publication, or it could perhaps involve letting delegates at an exhibition choose their own take-away digital content, tailored to their specific needs. How about a game, or explaining the benefits of your product by allowing your audience to interact with it?

These and many more creative ideas that incorporate interactivity, always with budget in mind, have helped our clients reach ambitious goals, so reach out to see if we could help you too.

Projects incorporating interactivity

With this engaging medical conference video, we helped our client communicate their efforts to help radiologists detect breast cancer in a quicker and more accurate way.

Virtual medical conference video

Kheiron Medical

Medical conference video

Inspired by what AstraZeneca is driven by – innovation and science – we developed an Augmented Reality (AR) experience that had students flocking to the exhibition space eager to get involved and immerse themselves.

AstraZeneca

Augmented Reality (AR) experience

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

integrated marketing campaign

Thomson Reuters

Integrated marketing campaign

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.

Digital agency - web design, integrated agency services

Thomson Reuters

Web design and digital strategy

As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.

campaign design

Thomson Reuters

Campaign design

1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.

Customer retention marketing

Thomson Reuters

Customer retention marketing

With an extremely fast turnaround, we developed a medical infographic design that was highly successful due to its functional versatility and engaging creative execution.

Medical infographic design

Kheiron Medical

Medical infographic design

When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.

custom exhibition stand

Thomson Reuters

Custom exhibition stand

We are an experiential agency that uncovers the true potential of your building interiors. To promote the University of Northampton's new Waterside campus, we created an impressive and engaging Visitor Centre design for students and staff.

visitor centre design

University of Northampton

Visitor centre design

Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.

Interactive infographic design, creative services

The Shipowners’ Club

Interactive infographic design

Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant product launch exhibition stand to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.

Product Launch Exhibition Stand

BrightHR

Product launch exhibition stand

We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.

Double Decker Exhibition Stand

Sage

Double decker exhibition stand

The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.

exhibition stand design

Sage

Dual exhibition stand design

A fusion of functionality and dynamic, engaging experiences for this exhibition stand design and build.

Sage

Exhibition stand design and build

An engaging global employee onboarding pack that successfully presents AstraZeneca as a Great Place to Work.

AstraZeneca

Employee onboarding pack

We created an interactive employee magazine that feels personal, with that interactivity playing a major role in giving employees a sense of ownership.

Interactive employee magazine

AstraZeneca

Interactive employee magazine

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