Interactivity

Improving audience engagement

Interactivity can mean different things for different people, but whether it’s simply a subtle, gentle touch in your communications materials or the essence of an unforgettable experience that requires participation from your target audience, interactivity plays a big role in audience engagement, and ultimately results.

You may understand interactivity as simply letting your audience determine their user journey when browsing through a digital publication, or it could perhaps involve letting delegates at an exhibition choose their own take-away digital content, tailored to their specific needs. How about a game, or explaining the benefits of your product by allowing your audience to interact with it?

These and many more creative ideas that incorporate interactivity, always with budget in mind, have helped our clients reach ambitious goals, so reach out to see if we could help you too.

Projects incorporating interactivity

With this engaging medical conference video, we helped our client communicate their efforts to help radiologists detect breast cancer in a quicker and more accurate way.

Virtual medical conference video

Medical conference video

Kheiron Medical

Inspired by what AstraZeneca is driven by – innovation and science – we developed an Augmented Reality (AR) experience that had students flocking to the exhibition space eager to get involved and immerse themselves.

Augmented Reality (AR) experience

AstraZeneca

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

integrated marketing campaign

Integrated marketing campaign

Thomson Reuters

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.

Digital agency - web design, integrated agency services

Web design and digital strategy

Thomson Reuters

As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.

campaign design

Campaign design

Thomson Reuters

1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.

Customer retention marketing

Customer retention marketing

Thomson Reuters

With an extremely fast turnaround, we produced a medical infographic design that was a success for our client thanks to its functional versatility and engaging creative ideas.

Medical infographic design

Medical infographic design

Kheiron Medical

When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.

custom exhibition stand

Custom exhibition stand

Thomson Reuters

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