Food Marketing
Helping you tell a story that sells
At Parker Design we have a unique understanding of how complex the relationship between people and food brands – big and small – can be, and how the food landscape has changed. Driven by beautiful design, we have the food marketing expertise that can maximise market share locally, nationally or internationally, drive website traffic and footfall to your store, and increase margins by building and growing your brand, creating brand recognition.
Fresh branding and packaging ideas, stunning food and lifestyle photography, video, animation, websites, beautiful collateral, emails that generate click-throughs, menu designs to whet appetites, exhibition stands that turn heads… all to help you tell your story, create and develop relationships with consumers and retailers, and drive sales on and offline.
Always with changing consumer tastes in mind, our striking design and effective food marketing ideas will help you elevate your brand and turn it into something that feels unique to every consumer, and which will make them crave your product and empty the shelves.
Food & Drink marketing projects
Butternut Box
Trade show experience
Rudie, Dave and Kev – the pooch, the owner and the friend who inspired an inviting trade show experience for one of Britain's favourite dog shows.
Ale on a Bale
Franchise brand development
When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'
Papa John's
Franchise brochure design
A franchise brochure design that helps present the Papa John’s franchise model as an exciting and solid opportunity for investors.
Robert Andrew
Branding and packaging design
This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.
Quandoo
Business presentation design
We chose Google Slides to create a business presentation that is an effective sales tool for new business teams and a strong and visually engaging read for prospects.
Coultons Bread
Bakery packaging
Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design.
Earle's Sandwich Company
Food branding design
We helped our client diversify and open up their business to a wider market with a food brand design that appeals to consumers from all walks of life.
Hippeas
Experiential roadshow design
We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a 1960s-inspired experiential roadshow design for their launch event.
The Cambridge Club
Festival brand design
We were excited to help launch a new and unique event in the festival season's calendar. The festival brand design we created perfectly blends exclusivity with the allure of a British summer's day – definitely worth featuring in our design portfolio.
Nix & Kix
Food and drink expo stand
With sold-out products on the last day of the show and a 12% uplift in sales at Tesco, this versatile food and drink expo stand was a huge success for our client.
Ocean Spray
Web banner advertising
To complement the trade press advertising campaign we had designed for Ocean Spray Ingredient Technology Group's cranberry product, Berry Fusion Fruits, we were also tasked with designing a simple, but effective web banner advertising campaign to target the online market.
Ocean Spray
Multilingual brochure design
We produced a multilingual brochure design for Ocean Spray Ingredient Technology Group that enabled them to promote their message to a global audience in a professional and yet familiar tone.
Roberts Bakery
Food labels design
With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.
Glutamel
Product package design
The packaging design concepts for these product ranges were created to be highly visible on the shelf. With 80% of food buying decisions made at the point of purchase, we used bright, seductive food photography and stylish graphic design for maximum buyer appeal.
Ocean Spray
Food industry report design
Having previously produced the Ocean Spray Ingredient Technology Group's corporate brochure, multilingual websites and interactive CD-ROMs, we were asked to produce a new food industry report design. Our print design team created a highly sophisticated look and feel for the new collateral.
Tru
Food packaging design
Tru needed the help of a design agency to promote their new snack bar. With clever graphic design ideas we made the product jump off the shelf.
Ocean Spray
Animated internet banner
Animated internet banners are a great way of promoting your product or service to your online audience. With this based animated internet banner for Ocean Spray Ingredient Technology Group's Cranberry Auction, we found a fun way of bringing the idea of a cranberry auction to life.
Ocean Spray
B2B campaign design
Parker Design is the marketing agency that can effectively develop solutions to target any kind of B2B customer. To introduce cranberries as a premium ingredient to UK food manufacturers, we created a B2B campaign design that communicated the quality, health and consumer appeal of their products.
N8 Research Partnership
Digital newsletter design
Thanks to a clean, engaging design and a seamless user experience, this digital newsletter design yielded very positive results, helping maximise the reach of N8 Agrifood's research efforts.
N8 Research Partnership
WordPress web development
N8 Agrifood asked us to create a website that would present them as a leader in their field by showcasing their research efforts towards the sustainable and resilient future of our food. This WordPress web development project delivered beautiful design and a seamless user experience.
Nasco Group
Food manufacturing website
Engaging web design that successfully drives brand sentiment and positions our client as an ambitious global market leader.
Alison Allmand Smith
Food website design
A vibrant and fresh food website design that helped our client connect with health-conscious consumers.
Roberts Bakery
Food advertising
Having worked with Roberts Bakery for many years, we were asked to produce some creative food advertising concepts to promote the new items in their bread product range.
Roberts Bakery
Brochure and food photography
With a delicious range of products and such an iconic building, inspiration for Northwich-based Roberts Bakery's brochure design and food photography came easily for Parker Design.
Roberts Bakery
Calendar graphic design
Calendars are the perfect way of getting your product or message in front of your customers, every day, all year round. Cheshire-based bakery, Roberts asked Parker Design to produce their calendar graphic design showcasing the very best of their products.
Roberts Bakery
Food brand development
A fresh food brand development that successfully represents Roberts Bakery's heritage and their forward-thinking ethos. From signage to packaging and marketing collateral, the brand development is consistent and cost-effective to reproduce across all media.
Ocean Spray
Interactive content
Ocean Spray were looking for a more cohesive way for their sales team to show information to clients. By creating slick interactive content we offered a presentation design solution that could be adapted for a global audience.
Roberts Bakery
Bakery packaging design
Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.
Roberts Bakery
Employee engagement newsletter
Engaging with employees regularly through the newsletter not only gives Robert's Bakery a clear channel to communicate important business direction and progress, it also allows them to maintain and promote their cherished family values with employee news.
The Pastry Case
Folder and data sheets
Photographing The Pastry Case's products and producing this folder and data sheets was a dream job for Parker's print design team.
ViniPortugal
Event flyer design
To attract a sophisticated audience of wine lovers to an exclusive wine tasting experience, we produced an event flyer design that had visitors flocking.
ViniPortugal
Google Map integration
ViniPortugal felt that their first step would be to establish a new web design with an extensive database where wine enthusiasts could perform simple searches. We went one step further and created a unique store finder using an advanced Google map integration.
Roberts Bakery
Product packaging design
We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.
Ocean Spray
Multilingual web design
Produced in six languages – Spanish, French, German, Dutch, Japanese and Chinese – and consisting of approximately 24 pages per site, the WordPress multilingual web design has reached a large proportion of Ocean Spray's overseas market.
