Utilities Marketing
Focused on the happiness of your customers and shareholders
When we think of how, as an integrated agency, we can help our clients with our utilities marketing ideas, the happiness of your customers and shareholders is at the heart of everything we do.
Our team of account managers, graphic designers, web developers, programmers and producers project manage every aspect of the creative process from conception to delivery of a range of marketing solutions that are proven to work.
Clean yet striking annual reports that help you convey a clear message of commitment and progress; designing fun and memorable experiences that change your customers’ attitudes forever; timely and engaging customer communications conceived and designed to transmit a reassuring message that the effort and inconvenience will soon pay off, for your customers and the environment. We have been doing all this, and more, for over 25 years.
Utilities marketing projects
Electricity North West
Modular design stand
The natural materials, fresh colours and curved lines of this modular design stand form the perfect stage to present Electricity North West as a leader in innovation.
United Utilities
Exhibition set-up guide
An exhibition set-up guide that focuses on functionality without forgetting the impact of the design itself.
United Utilities
Experiential marketing design
Timed around the Hallowe'en half term school break, this experiential marketing design mixes a sense of "fear" and fun to attract maximum footfall and generate awareness of an issue that lies beneath the surface.
United Utilities
Tax report design
A simple and uncomplicated tax report design that keeps transparency front of mind.
United Utilities
Public information hoarding design
For this public information hoarding design we focused on simplicity. Despite that simplicity, the design manages to stand out, not get lost, in the wide range of locations where essential repair works take place, rural or urban.
Dee Valley Water
Annual report design
Dee Valley Water needed a print design agency to help it increase transparency and shape stakeholder perceptions. We took care of every detail to create a stunning annual report design – another example where beautiful and effective graphic design can communicate and reinforce your message.
Electricity North West
Custom exhibition stand design
Their first time hosting this event, our client wanted to maximise their prime position in the hall, and be able to easily alter the design for future use. We produced a stand that radiates a sense of welcome and collaboration, and helped our client thread their story over time.
United Utilities
Annual performance report
We produced an annual performance report design that effectively presents United Utilities as a company committed to its values and which delivers on its promises. We supplied two reports: a print design version and an abridged one for digital use.
United Utilities
Building site hoarding
While building site hoarding may be necessary for most large-scale construction projects, it doesn’t have to be boring. When asked to create signage for a United Utilities site in the Lake District, we came up with a unique alternative.
United Utilities
Hoarding board design
We have been working with United Utilities for a number of years on – amongst many other projects – hoarding board design. As an experiential agency known for our outdoor marketing solutions, we turned a construction site into an engaging visual journey through time.
Electricity North West
Corporate annual report design
We created a corporate annual report design that delivered much more than information – it made for thought-provoking and engaging reading.
United Utilities
Digital annual report design
A digital annual report design that highlights commitment to customer satisfaction and focus on performance.
United Utilities
Site hoarding design
United Utilities needed to set up a sizeable compound on the Glebe, directly opposite Lake Windermere. To help reduce the impact of the site they asked us to design attractive and informative site hoarding design.
Electricity North West
Financial report design
We're the design agency that combined creativity with logical structure to deliver an annual report design that helped Electricity North West communicate its achievements to customers and shareholders.
United Utilities
Leaflets design
This leaflets design project succeeded at nurturing our client's relationship with their customers thanks to memorable design and engaging copy.
United Utilities
Map making
A large part of the design work we do for United Utilities' infrastructure maintenance programme involves map making. The company are highly focused on communicating clearly with the households and businesses surrounding their essential maintenance works.
United Utilities
Voucher design
We were asked to create a unique voucher design for United Utilities as a thank you to the public for their co-operation and patience. A free car wash and wax was offered to local residents and businesses around the area in Blackburn.
Dee Valley Water
Company annual report design
An engaging financial report design that helped our client launch their new vision, values and strategic framework.
United Utilities
Digital corporate report
Mid-way through an ambitious 5-year plan, United Utilities asked us to design a digital corporate report to update customers and shareholders on the progress against 5 key performance commitments. The report design energises audiences by presenting results in a compelling and balanced way.
United Utilities
Flyer designs
Flyer designs that helped United Utilities communicate with their customers in an engaging and timely manner.
United Utilities
Flyer design
As part of their ongoing public relations and communications work, United Utilities asked us to create a flyer design to give the public and local businesses information about essential ongoing works in their area.
United Utilities
Construction hoarding design
How do you make a building site site look appealing? With an infographic featuring an 8' tall pair of pink wellies and a 7' tall bright orange rubber duck – construction hoarding design that is fun and informative.
United Utilities
Ring binder design
When your document contains a lot of information and you need the flexibility to update it frequently and cost efficiently, a simple ring binder design is the perfect solution. And our print design specialists delivered just that.
United Utilities
Signage catalogue
Our simple and user-friendly signage catalogue fits seamlessly with our client's new brand, making the process of choosing appropriate signage more straight forward.
United Utilities
Construction hoarding signs
After the success of a number of similar projects across Cumbria and Lancashire, the communications team at United Utilities asked Parker Design to work with them to produce another series of construction hoarding signs. This time they were to be used near Crosby Beach on Merseyside.
United Utilities
Experiential marketing
Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.
United Utilities
Large-scale hoarding design
Our hoarding design maximised prime location and scale to tell a positive story that reached thousands.
United Utilities
Identity design
Identity design that inspires an emotional connection and triggers positive action.
United Utilities
Roll-up banner design
As part of a wider internal communications campaign for United Utilities focused around the launch of a new government Traffic Management Act, Parker Design Consultants produced a roll-up banner design series.
United Utilities
Leaflet design
In order to stay in touch with residents in the local area, United Utilities asked our creative team to produce an engaging and informative leaflet design to distribute to local households.
United Utilities
Map design
As part of the huge infrastructure maintenance programmes that United Utilities undertake, a vital part of their customer communications is the graphic design of their maps.
United Utilities
Information booklets
When considering print design, information booklets are a great and cost-effective way of keeping customers informed. As one of the North West's largest utility companies, United Utilities really understand the value of building good customer relations.
PH Jones
Marketing brochure
PH Jones – a rapidly expanding utilities company with a strong client base in the social housing maintenance sector – required a marketing brochure design to show the breadth of their service offerings.
United Utilities
Health and safety manual
This H&S manual was designed to encourage business leaders to challenge safety issues rather than ignore them. Our print design team opted for an approachable down-to-earth tone, and the fresh brand colour scheme ensures it is clear and appealing.
United Utilities
Pull-up banner design
Taking Liverpool's rich architectural heritage as inspiration for the visuals we created a striking set of pull-up banner designs featuring line illustrations of some of the city's most well known landmarks.
Axiom Metering
Corporate branding
Following a buy-out by British Gas, Axiom required a corporate branding programme in order to differentiate it from its former umbrella company.
United Utilities
Leaflet campaign
Parker Design is a marketing agency that has produced print design solutions for United Utilities for many years. To support their many improvement schemes throughout the water network, they enlisted us to develop an informative and attractive leaflet campaign to keep local customers informed.
United Utilities
Corporate folder and inserts
United Utilities had been working extensively on their business plan and asked our print design team to produce a corporate folder and inserts with a central pocket, to hold a number of data sheets to use as an employee communications pack.
PH Jones
Customer newsletter
To help them keep in touch with their customers, PH Jones asked our print design team to create an engaging newsletter. As a family-run firm they wanted a customer newsletter that had an informative, yet friendly feel to it.
United Utilities
Booklet printing
As part of their resident communication campaigns, United Utilities regularly ask Parker Design to complete booklet printing projects, from initial design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.
United Utilities
Booklet design
As part of regular campaigns to address residents' concerns, United Utilities commission a booklet for each site containing information on the works carried out, and the reasons behind. This is a great example of the effectiveness of print design when trying to minimise customer impact.
United Utilities
Portable exhibition stand
When United Utilities wanted a portable exhibition stand to promote the use of their 'Save-a-flush' crystals, our exhibition design team came up with more than a splash of inspiration.
United Utilities
Booklet design and print
Parker Design have been preferred print design suppliers for United Utilities for a number of years, and we were thrilled to be asked to help with a booklet design and print project that would communicate business performance to stakeholders.
