Bringing history up to the surface

Hoarding board design

A first exhibition presence built for the long term

Custom exhibition stand design

A formal approach with lasting engagement

financial report design

Utilities marketing

Focused on the happiness of your customers and shareholders

When we think of how, as an integrated agency, we can help our clients with our Utilities marketing ideas, the happiness of your customers and shareholders is at the heart of everything we do.

Our team of account managers, graphic designers, web developers, programmers and producers project manage every aspect of the creative process from conception to delivery of a range of marketing solutions that are proven to work.

Clean yet striking annual reports that help you convey a clear message of commitment and progress; designing fun and memorable experiences that change your customers’ attitudes forever; timely and engaging customer communications conceived and designed to transmit a reassuring message that the effort and inconvenience will soon pay off, for your customers and the environment. We have been doing all this, and more, for over 30 years.

Utilities marketing AGENCY SHOWCASE

Utilities marketing often needs to balance reassurance, accountability and change. Communication has to explain what’s happening, why it matters and what customers and stakeholders can expect, particularly at sensitive moments.

The case studies below show how we support utilities organisations through design and marketing that helps convey progress, manage expectations and strengthen relationships, across customer communications, reporting and experience-led work.

To raise awareness of an ongoing issue clogging up local sewers, we designed an experiential marketing space to face the problem head on.

Experiential marketing creative services

United Utilities

Experiential marketing

Their first time hosting this event, our client wanted to maximise their prime position in the hall, and be able to easily alter the design for future use. We produced a stand that radiates a sense of welcome and collaboration, and helped our client thread their story over time.

Custom exhibition stand design

Electricity North West

Custom exhibition stand design

A combination of high-quality photography, playful illustrations and dynamic layouts transformed data into a corporate annual report design that is both engaging and thought-provoking.

Corporate annual report design

Electricity North West

Corporate annual report design

What Our Clients Say About Working With Us

Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.

“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”

Employer Branding and Recruitment Marketing Partner

AstraZeneca

Hybrid exhibition stand
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”

Americas Aviation Market Growth Lead

Jacobs

investment prospectus design
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”

Director

Noble Capital

“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”

Global Marketing Manager

H&T Presspart

Workplace branding
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”

Brand and Campaigns Manager

TUI

“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”

Communications Officer

EITI

Award-Winning Design, Proven Results

We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.

IFOA

Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.

Exodus

2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.

NHS

NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.

Exodus

62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).

Noble Capital

“The American Government have been absolutely blown away by the quality of the document.”

Papa John’s

“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”

Investing in Design That Delivers

Utilities marketing operates within defined frameworks, public scrutiny and long-term responsibility. Each brief is shaped by regulation, infrastructure, customer expectation and the need to maintain confidence while change is taking place.

We support utilities organisations with work that adapts to those conditions, from targeted communications to ongoing programmes, guiding delivery in a way that keeps stakeholders informed, reassured and engaged over time.

SPEAK TO OUR TEAM TO GET A QUOTE

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Utilities marketing projects

For this public information hoarding design we focused on simplicity. Despite that simplicity, the design manages to stand out, not get lost, in the wide range of locations where essential repair works take place, rural or urban.

public information hoarding design

United Utilities

Public information hoarding design

Dee Valley Water needed a print design agency to help it increase transparency and shape stakeholder perceptions. We took care of every detail to create a stunning corporate report design – another example where beautiful and effective graphic design can communicate and reinforce your message.

annual report agency

Dee Valley Water

Corporate report design

Parker Design is a marketing agency that has produced print design solutions for United Utilities for many years. To support their many improvement schemes throughout the water network, they enlisted us to develop an informative and attractive leaflet campaign to keep local customers informed.

Leaflet campaign

United Utilities

Leaflet campaign

Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.

Experiential marketing, event management agency

United Utilities

Experiential marketing

Timed around the Hallowe’en half term school break, this experiential marketing design mixes a sense of “fear” and fun to attract maximum footfall and generate awareness of an issue that lies beneath the surface.

Experiential marketing design

United Utilities

Experiential marketing design

A project identity design that inspires an emotional connection and triggers positive action.

project identity design

United Utilities

Project identity design

A fresh take on interactive website design, with a custom finance calculator developed to drive enquiries.

Heat Pump Life

Interactive website design

The natural materials, fresh colours and curved lines of this modular design stand form the perfect stage to present Electricity North West as a leader in innovation.

Electricity North West

Modular design stand

An exhibition set-up guide that focuses on functionality without forgetting the impact of the design itself.

Exhibition set-up guide

United Utilities

Exhibition set-up guide

A simple and uncomplicated tax report design that keeps transparency front of mind.

Tax report design

United Utilities

Tax report design

Their first time hosting this event, our client wanted to maximise their prime position in the hall, and be able to easily alter the design for future use. We produced a stand that radiates a sense of welcome and collaboration, and helped our client thread their story over time.

custom exhibition stand design

Electricity North West

Custom exhibition stand design

We produced an annual performance report design that effectively presents United Utilities as a company committed to its values and which delivers on its promises. We supplied two reports: a print design version and an abridged one for digital use.

Annual performance report

United Utilities

Annual performance report

While building site hoarding may be necessary for most large-scale construction projects, it doesn’t have to be boring. When asked to create signage for a United Utilities site in the Lake District, we came up with a unique alternative.

building site hoarding

United Utilities

Building site hoarding

We have been working with United Utilities for a number of years on – amongst many other projects – hoarding board design. As an experiential agency known for our outdoor marketing solutions, we turned a construction site into an engaging visual journey through time.

Hoarding board design

United Utilities

Hoarding board design

We created a corporate annual report design that delivered much more than information – it made for thought-provoking and engaging reading.

Corporate report design

Electricity North West

Corporate annual report design

A digital annual report design that highlights commitment to customer satisfaction and focus on performance.

Digital report design

United Utilities

Digital annual report design

WHY YOU SHOULD CHOOSE US FOR Utilities MARKETING

Expertise

We understand the utilities sector and the responsibility that comes with communicating change, progress and investment to customers, regulators and stakeholders.

Versatility

Our work supports utilities marketing across reporting, customer communications, digital, campaigns and physical environments, adapting to different audiences and moments.

Innovation

Innovation is used to help utilities communicate more effectively, introducing new ideas where they support engagement and understanding.

Trusted

Utilities organisations work with us to deliver marketing that supports confidence, accountability and long-term relationships.

We’re a utilities marketing agency that gives you way more

If you’d like to discuss a utilities marketing project or get a quote, we’d love to hear from you.