2D animation
Life in 2D
While more simplified than 3D animation, 2D animation is also a very effective tool to help you tell your story in a way that creates high levels of impact amongst your target audience.
The flat graphical style of 2D, together with simplified colours, and a thorough consideration of type, iconography, photography and illustration make this type of animation the ideal visual solution for simple yet engaging character-based animations, informational or explainer videos, and animated infographics that turn the most complex data into a memorable story.
Generally taking place flat to the viewing screen, 2D moves up, then down, left and right and can also scale up or down, or rotate clockwise and anti-clockwise.
With 2D you can also achieve a faux 3D effect to give the impression of a three-dimensional look, an approach our Motion Design team may recommend if budget is your main consideration. So get in touch today if you’d like to find out more.