How to get 60,000 employees to fully engage with a new travel policy

Expense policy animation

An unexpected approach to patient education, inspired by 80s retro gaming

Animated explainer

Addressing an issue that costs the NHS £1bn annually

Sales explainer animation

2D animation

Life in 2D

While more simplified than 3D animation, 2D animation is also a very effective tool to help you tell your story in a way that creates high levels of impact amongst your target audience.

The flat graphical style of 2D, together with simplified colours, and a thorough consideration of type, iconography, photography and illustration make this type of animation the ideal visual solution for simple yet engaging character-based animations, informational or explainer videos, and animated infographics that turn the most complex data into a memorable story.

Generally taking place flat to the viewing screen, 2D moves up, then down, left and right and can also scale up or down, or rotate clockwise and anti-clockwise.

With 2D you can also achieve a faux 3D effect to give the impression of a three-dimensional look, an approach our Motion Design team may recommend if budget is your main consideration. So get in touch today if you’d like to find out more.

2D animation AGENCY SHOWCASE

2D animation relies on strong visual thinking and considered motion to tell a story effectively, particularly when dealing with complex ideas or information. The emphasis is on pacing, character and composition, using movement to guide attention and shape narrative.

The case studies below show how we use 2D animation across different contexts, applying graphic design and motion to support storytelling, unpack detailed information and create memorable visual narratives.

Aiming to maximise their investment in three major industry shows, DAI needed an animation to help them distill the complexity of their processes, and draw visitors into the stand.

DAI

Production process animation

A different take on a healthcare animated explainer: an energising retro gaming visual and sound style to explain the benefits of not abandoning prescribed treatment. Turn the sound on for the full experience!

Animated explainer

St George’s University Hospitals

Animated explainer

Kheiron Medical needed a medical explainer that positions AI as the perfect partner to human clinical expertise in breast cancer detection.

Kheiron Medical

Medical explainer animation

We created an effective and visually engaging animation that encourages staff to help the company reduce travel costs.

AstraZeneca

Expense policy animation

What Our Clients Say About Working With Us

Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.

“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”

Employer Branding and Recruitment Marketing Partner

AstraZeneca

Hybrid exhibition stand
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”

Americas Aviation Market Growth Lead

Jacobs

investment prospectus design
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”

Director

Noble Capital

“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”

Global Marketing Manager

H&T Presspart

Workplace branding
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”

Brand and Campaigns Manager

TUI

“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”

Communications Officer

EITI

OUR 2D animation
PROCESS

Effective 2D animation combines storytelling, graphic craft and motion. Our process is designed to turn ideas and complex information into clear, engaging animated content.

Discovery and Direction

We start by understanding what the animation needs to achieve. This includes:

  • Purpose, audience and key messages.
  • Tone, length and format.
  • Where the animation will be used and how it needs to perform.

Script and Visual Planning

With direction agreed, we shape the narrative and visual approach together. This stage covers:

  • Script development or refinement.
  • Structuring information into a clear sequence.
  • Defining visual style and creating storyboards to map pacing and flow.

Animation and Sound

Once the plan is approved, the animation is brought to life. This includes:

  • 2D animation of characters, graphics and type.
  • Timing, transitions and motion design.
  • Voiceover, music and sound design where required.

Review and Delivery

We refine the animation through review and feedback, then prepare final outputs. This stage includes:

  • Final adjustments and polish.
  • Exporting versions for different platforms or uses.
  • Supplying files ready for immediate use.

Award-Winning Design, Proven Results

We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.

IFOA

Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.

Exodus

2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.

NHS

NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.

Exodus

62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).

Noble Capital

“The American Government have been absolutely blown away by the quality of the document.”

Papa John’s

“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”

Investing in Design That Delivers

2D animation is used across a wide range of contexts, from brand storytelling and education to explaining systems, processes or data. The approach needs to respond to subject matter, audience and usage, rather than rely on a single visual style. We support that work through a considered, transparent way of working that helps ensure animations are coherent, engaging and purposeful.

SPEAK TO OUR TEAM TO GET A QUOTE

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2D animation projects

With this social media animation we helped our client spread a message of positivity in the face of the Covid-19 pandemic.

Social media animation, Digital Marketing, Digital agency

AMBS

Social media animation

To encourage awareness and company-wide use of our client’s AskAZ portal, we developed a suite of internal communications animated explainer videos that educate and engage.

Internal communications animated explainer

AstraZeneca

Internal communications animated explainer

Aimed at oncology nurses specialising in Neuroendocrine cancer, we created an engaging and informative training medical animation that succeeded at generating awareness of this rare and uncommon cancer and the treatments available.

Medical animation, video production agency

Neuroendocrine Cancer UK

Medical animation

An uncomplicated and impactful animated information video that helped highlight the ongoing risk of Covid-19 and the importance of testing to guarantee a safe workplace.

Animated information video

AstraZeneca

Animated information video

Aiming to maximise their investment in three major industry shows, DAI commissioned an exhibition animation to help them distill the complexity of their processes, and draw visitors into the stand.

Exhibition animation agency, motion graphic agency

DAI

Exhibition animation

To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.

compliance animated video

Four Seasons Health Care

Compliance animated video

Our content creation team used custom motion graphics to instil unity among SPXFLOW’s global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW’S global locations.

Employee engagement agency, motion graphic agency

SPXFLOW

Employee engagement animation

To help AstraZeneca launch an ambitious employee referral programme, we created an explainer animation that captured the imagination of its global workforce and resulted in increased levels of employee engagement.

Animated explainer video

AstraZeneca

Animated explainer video

This graduate recruitment animation exudes positivity, energy and the potential of what’s yet to come for ambitious graduates, acting as a beacon at busy career fairs.

Graduate recruitment animation

AstraZeneca

Graduate recruitment animation

With a primarily professional tone, added splashes of dynamism guarantee continued audience engagement and boost the role of this promotional explainer animation as a sales tool.

promotional explainer animation

Heat Pump Life

Promotional explainer animation

A different take on a healthcare animated explainer: an energising retro gaming visual style to explain the benefits of not abandoning prescribed treatment.

Animated explainer

St George’s University Hospitals

Animated explainer

An internal communication animation to help employees create a future to believe in, together.

Internal communication animation

AstraZeneca

Internal communication animation

To help AstraZeneca’s HR team take the next step in the company’s mission for digitisation, we delivered an animated corporate video that celebrates achievements so far, and encourages fresh action.

AstraZeneca

Animated corporate video

With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.

Trade show animation

Sage

Trade show animation

A fresh, energising and sympathetic sales explainer animation to present technology solutions that focus on patient choices.

Sales explainer animation

Conduent

Sales explainer animation

This mentoring explainer animation transmits the benefits of our client’s programme by focusing on presenting a process that is easy to follow and rewards employees, whether mentor or mentee.

AstraZeneca

Mentoring explainer animation

WHY YOU SHOULD CHOOSE US FOR 2D animation

Editorial

We know how to shape ideas into visual stories that hold attention and make sense from start to finish.

Judgement

Visual decisions are made with care, balancing movement, pacing and style to support understanding rather than distract.

Craft

Animation is built with strong graphic foundations, combining illustration, typography and motion with consistency and control.

Dependable

Clients trust us to handle complex or sensitive subject matter accurately, delivering animation that works as intended across platforms and audiences.

We’re a 2D animation agency that gives you way more…

If you’d like to discuss a 2D animation project or get a quote, we’d love to hear from you.