2D animation
Life in 2D
While more simplified than 3D animation, 2D animation is also a very effective tool to help you tell your story in a way that creates high levels of impact amongst your target audience.
The flat graphical style of 2D, together with simplified colours, and a thorough consideration of type, iconography, photography and illustration make this type of animation the ideal visual solution for simple yet engaging character-based animations, informational or explainer videos, and animated infographics that turn the most complex data into a memorable story.
Generally taking place flat to the viewing screen, 2D moves up, then down, left and right and can also scale up or down, or rotate clockwise and anti-clockwise.
With 2D you can also achieve a faux 3D effect to give the impression of a three-dimensional look, an approach our Motion Design team may recommend if budget is your main consideration. So get in touch today if you’d like to find out more.
2D animation AGENCY SHOWCASE
2D animation relies on strong visual thinking and considered motion to tell a story effectively, particularly when dealing with complex ideas or information. The emphasis is on pacing, character and composition, using movement to guide attention and shape narrative.
The case studies below show how we use 2D animation across different contexts, applying graphic design and motion to support storytelling, unpack detailed information and create memorable visual narratives.
DAI
Production process animation
St George’s University Hospitals
Animated explainer
Kheiron Medical
Medical explainer animation
AstraZeneca
Expense policy animation
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
OUR 2D animation
PROCESS
Effective 2D animation combines storytelling, graphic craft and motion. Our process is designed to turn ideas and complex information into clear, engaging animated content.
Discovery and Direction
We start by understanding what the animation needs to achieve. This includes:
- Purpose, audience and key messages.
- Tone, length and format.
- Where the animation will be used and how it needs to perform.
Script and Visual Planning
With direction agreed, we shape the narrative and visual approach together. This stage covers:
- Script development or refinement.
- Structuring information into a clear sequence.
- Defining visual style and creating storyboards to map pacing and flow.
Animation and Sound
Once the plan is approved, the animation is brought to life. This includes:
- 2D animation of characters, graphics and type.
- Timing, transitions and motion design.
- Voiceover, music and sound design where required.
Review and Delivery
We refine the animation through review and feedback, then prepare final outputs. This stage includes:
- Final adjustments and polish.
- Exporting versions for different platforms or uses.
- Supplying files ready for immediate use.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
2D animation is used across a wide range of contexts, from brand storytelling and education to explaining systems, processes or data. The approach needs to respond to subject matter, audience and usage, rather than rely on a single visual style. We support that work through a considered, transparent way of working that helps ensure animations are coherent, engaging and purposeful.
SPEAK TO OUR TEAM TO GET A QUOTE
2D animation projects
AMBS
Social media animation
AstraZeneca
Internal communications animated explainer
Neuroendocrine Cancer UK
Medical animation
AstraZeneca
Animated information video
DAI
Exhibition animation
Four Seasons Health Care
Compliance animated video
SPXFLOW
Employee engagement animation
AstraZeneca
Animated explainer video
AstraZeneca
Graduate recruitment animation
Heat Pump Life
Promotional explainer animation
St George’s University Hospitals
Animated explainer
AstraZeneca
Internal communication animation
AstraZeneca
Animated corporate video
Sage
Trade show animation
Conduent
Sales explainer animation
AstraZeneca
Mentoring explainer animation
WHY YOU SHOULD CHOOSE US FOR 2D animation
Editorial
We know how to shape ideas into visual stories that hold attention and make sense from start to finish.
Judgement
Visual decisions are made with care, balancing movement, pacing and style to support understanding rather than distract.
Craft
Animation is built with strong graphic foundations, combining illustration, typography and motion with consistency and control.
Dependable
Clients trust us to handle complex or sensitive subject matter accurately, delivering animation that works as intended across platforms and audiences.
We’re a 2D animation agency that gives you way more…
If you’d like to discuss a 2D animation project or get a quote, we’d love to hear from you.