2D animation

Life in 2D

While more simplified than 3D animation, 2D animation is also a very effective tool to help you tell your story in a way that creates high levels of impact amongst your target audience.

The flat graphical style of 2D, together with simplified colours, and a thorough consideration of type, iconography, photography and illustration make this type of animation the ideal visual solution for simple yet engaging character-based animations, informational or explainer videos, and animated infographics that turn the most complex data into a memorable story.

Generally taking place flat to the viewing screen, 2D moves up, then down, left and right and can also scale up or down, or rotate clockwise and anti-clockwise.

With 2D you can also achieve a faux 3D effect to give the impression of a three-dimensional look, an approach our Motion Design team may recommend if budget is your main consideration. So get in touch today if you’d like to find out more.

2D animation projects

With this social media animation we helped our client spread a message of positivity in the face of the Covid-19 pandemic.

Social media animation, Digital Marketing, Digital agency

Social media animation

AMBS

To encourage awareness and company-wide use of our client's AskAZ portal, we developed a suite of internal communications animated explainer videos that educate and engage.

Internal communications animated explainer

Internal communications animated explainer

AstraZeneca

Aimed at oncology nurses specialising in Neuroendocrine cancer, we created an engaging and informative training medical animation that succeeded at generating awareness of this rare and uncommon cancer and the treatments available.

Medical animation, video production agency

Medical animation

Neuroendocrine Cancer UK

An uncomplicated and impactful animated information video that helped highlight the ongoing risk of Covid-19 and the importance of testing to guarantee a safe workplace.

Animated information video

Animated information video

AstraZeneca

Aiming to maximise their investment in three major industry shows, DAI commissioned an exhibition animation to help them distill the complexity of their processes, and draw visitors into the stand.

Exhibition animation agency, motion graphic agency

Exhibition animation

DAI

To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.

compliance animated video

Compliance animated video

Four Seasons Health Care

Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.

Employee engagement agency, motion graphic agency

Employee engagement animation

SPXFLOW

To help AstraZeneca launch an ambitious employee referral programme, we created an explainer animation that captured the imagination of its global workforce and resulted in increased levels of employee engagement.

Animated explainer video

Animated explainer video

AstraZeneca

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