Smart Money Loans
Email campaign design
We were tasked with designing and building an ambitious email marketing campaign for over 2000 targets. The campaign design needed to maximise response, as analysis of the previous one had revealed that 20% of users were using mobile and not getting the full experience with their previous, non-responsive emails. We designed and built 5 different variations of the email for the different products our client offers, with colour, lead image and text changes for each of them.
We were tasked with designing and building an ambitious email marketing campaign for over 2000 targets.
Smart Money Loans
Email campaign design
Four Seasons Health Care
Internal communications campaign
How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.
How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.
Four Seasons Health Care
Internal communications campaign
Thomson Reuters
Campaign design
Our client needed to increase awareness of Elektron, a software solution that helps traders make more informed decisions with real-time market data and analytics. The awareness campaign needed to combine online and offline elements to take traders through an engaging product journey. We combined direct mail with a mobile game app to create a campaign design that captured the imagination of C-suite executives.
Our client needed to increase awareness of Elektron, a software solution that helps traders make more informed decisions with real-time market data and analytics.
Thomson Reuters
Campaign design
AstraZeneca
Employer branding campaign
AstraZeneca asked us to develop an employer branding solution and campaign that would support its Passion for People Development programme. Our key visual features the outline of a person surrounded by brightly coloured outlines that increase in size with each new layer, emphasising individual growth and achievement over time in a universally recognisable way. The brand was rolled out across a printed and digital campaign: app, animation, video and promotional communication tools.
AstraZeneca asked us to develop an employer branding solution and campaign that would support its Passion for People Development programme.
AstraZeneca
Employer branding campaign
Campaign design
Campaigns that amplify your message
With beautiful, focused campaign design, we can help you captivate target audiences and ensure your key messages rise above the noise.
Our agency’s unique approach puts you at the centre of the creative process. You’ll collaborate closely with our designers to develop a campaign look and feel that works, connecting, strengthening and reinforcing your key messages across multiple communication channels.
We’re passionate about understanding your goals – taking the time to ask the right questions and generating an understanding of your brand values, history, needs, audiences and objectives.
From clever advertising and direct marketing solutions to mobile apps and digital strategies that encourage audiences to engage with your brand, we work across a wide range of media, technologies and platforms – helping you create a campaign design that amplifies your message and maximises your marketing spend.
Advertising campaign projects
Manchester Airports Group
Integrated ad campaign
Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.
Giti Tire
Advertising campaign
Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.
Kingspan
Direct mail campaign
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Thomson Reuters
Integrated marketing campaign
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Customer retention marketing
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
Thomson Reuters
Direct marketing campaign
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
AstraZeneca
Recruitment campaign
Beautiful photography that illustrates the uniqueness of locations and their lifestyle benefits, combined with language that tells a powerful personal story made a success of this recruitment campaign.
United Utilities
Leaflet campaign
Parker Design is a marketing agency that has produced print design solutions for United Utilities for many years. To support their many improvement schemes throughout the water network, they enlisted us to develop an informative and attractive leaflet campaign to keep local customers informed.
Sage
Welcome gift pack
With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.
Sage
Welcome pack design
A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.
Four Seasons Health Care
Internal communications campaign
How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.
Thomson Reuters
Web key direct mail campaign
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Beswicks Legal
Legal advertising campaign
We were invited by Beswick’s marketing team to be included in their creative pitch and become a preferred supplier. The brief was to create a legal advertising campaign which helped Beswicks stand out from the rest of their competitors and also attract more high profile clients.
Castle Tile & Bathroom
Magazine advertising
Having successfully developed Castle Tile Centre's corporate brand style across their product brochure and stationery, we were asked to create some designs for a magazine advertising campaign for Cheshire Life.
NHS
Healthy ageing campaign
Warrington Primary Care Trust asked us to produce the Healthy ageing campaign materials, which were used to increase awareness in the area of the help available to the ageing population.
Ocean Spray
B2B campaign design
Parker Design is the marketing agency that can effectively develop solutions to target any kind of B2B customer. To introduce cranberries as a premium ingredient to UK food manufacturers, we created a B2B campaign design that communicated the quality, health and consumer appeal of their products.
SPXFLOW
Employee engagement campaign
To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.
Brightlife
Outdoor advertising design
By establishing a connection with older adults, our outdoor advertising campaign helped to reduce social isolation in the community.
Sage
Financial marketing campaign
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
AstraZeneca
Employer branding campaign
We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.
Sage
Digital marketing campaign
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Brightlife
Charity marketing strategy
An uplifting not-for-profit marketing and advertising strategy to help reduce loneliness among adults over 50.
Manchester Airports Group
Retail campaign
A fresh and vibrant travel retail campaign to increase awareness.
Brightlife
Social awareness campaign
Work with a marketing agency that can deliver positive social action in a fun and impactful way. By focusing on people and their stories, we devised a marketing strategy for Brightlife that helped them fight social isolation among adults over 50.
Manchester Airports Group
Marketing campaign
Our tactical marketing campaign contributed to increased awareness and sales for Manchester Airports Group. Early analysis revealed that 60% of respondents were new customers.
Smart Money Loans
Email marketing campaign
As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.
Chill Factore
Integrated advertising campaign
We helped Chill Factore customers experience the thrill of a winter holiday with a punchy integrated marketing strategy that delivered results. As a marketing agency that combines technology with stunning creative, we can help you develop a digital strategy to effectively target your audience.
Thomson Reuters
Email campaign design
Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.
Kingspan
Product marketing strategy
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
NHS
Health awareness campaign
We have many years of experience working with different sections of the NHS on health awareness campaigns, so we were delighted to be involved in the breast-feeding awareness campaign initiated by the Warrington Health Improvement Team (WPCT).
NHS
Anti-smoking campaign
We were asked by Warrington Primary Care Trust to develop an interactive pdf as part of an anti-smoking campaign for use within schools throughout the area, supporting the wider Smokefree Warrington Campaign.
Smart Money Loans
Email marketing campaigns
Together with the management team at Smart Money Loans, we developed a range of email marketing designs to engage existing and potential customers with timely and memorable communications.
Sage
HTML email design
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
NHS
Health campaign brand
This health campaign brand was developed for the Warrington Primary Care Trust to increase awareness of the help available to the elderly, and those caring for the elderly, in the Warrington area.
Sage
Campaign logo
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
AstraZeneca
Campaign branding
AstraZeneca operates in an information-rich industry, and the organisation considers information to be the life-blood of the company. So the way imformation is found, sorted, used, stored and protected is vital to the success of the business.
Denka Seiken
Medical advertising campaign
When Denka booked their exhibition stand at Medica they received a complimentary advertising space in the Medica show handbook – the client decided this was a great opportunity and one not to be missed.
Sage
Product ad campaign
We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.
Sage
Email campaign
As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.
