Visual storytelling
Don't disappoint your audience
Not only are we better at digesting messages conveyed by images, the rise in social media usage in the last few years and on-demand content – all predominantly image-based initially – means that audiences are more used to a wide range of forms of visual storytelling, and expect messages to rely on a highly visual element. And they may even be disappointed if visuals don’t complement words, since images resonate more deeply; it’s in our nature.
We can help you build your visual narrative maximising the power of visual media to capture your audience’s imagination: infographics, animation, video, photography, illustration, graphics, icons…
No matter what your story is, often the way you tell that story will determine what reaction it receives, and relying on visual storytelling to speak to your audience will create emotional connections which purely verbal communication simply cannot achieve. Visual storytelling is exciting, dynamic, it brings your message to life, will boost your brand and credibility, and can even help you get more leads.
Visual storytelling projects
Exodus
Magazine design and content
We're a design agency that focuses on helping clients achieve their business goals. This time, it was print design – with engaging content creation and stunning visuals, the travel magazine we created for Exodus increased their travel bookings by 62%. A result worthy of our design portfolio.
Cambridge Education Group
Student recruitment animation
In just over 30 seconds, this student recruitment animation transmits the idea of a promising future, a world of possibilities.
Kingspan
Direct mail campaign
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Deloitte
Internal communications infographic
Deloitte asked our content creation team to develop a high impact graphic design that would help them reinforce employee engagement and communications around their infrastructure services team in the UK. We produced an internal communications infographic that turned data into a positive and engaging story.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
DAI
Exhibition animation
Aiming to maximise their investment in three major industry shows, DAI commissioned an exhibition animation to help them distill the complexity of their processes, and draw visitors into the stand.
Four Seasons Health Care
Compliance animated video
To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.
SPXFLOW
Employee engagement animation
Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.
Manchester Airports Group
Retail graphics
As the design agency chosen by Manchester Airports Group to improve the in-terminal passenger experience, we created a life-size retail graphic which guides passengers towards the departure lounge, tempting them to take advantage of the services and retail facilities available.
AstraZeneca
Project infographic design
To maximise awareness of an ambitious initiative, we created a project infographic that strikes the perfect balance between engaging visuals and factual information.
SPXFLOW
Organisational strategy infographic
A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.
Allmed
Employee engagement illustration
A real departure from other Allmed communication materials, we created an inspiring and imaginative employee engagement illustration that acted as a magnet in the corporate space, stoking curiosity and inspiring conversations.
HRonline
HR infographic design
Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.
Thomson Reuters
Direct marketing campaign
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
Exodus
Travel magazine design and content
Not relying on past success, it was time to evolve. And these beautiful travel magazine designs and engaging content are the perfect way for Exodus to entice their audience again.
AstraZeneca
Process infographic
AstraZeneca asked our creative team to produce an infographic that would help them communicate the process of the path to a new medicine.
DAI
Business brochure
A distinctive business brochure design that turns complex information into an engaging piece of marketing thanks to effective infographic design.
The Shipowners’ Club
Interactive infographic design
Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.
ABPI
Pharma infographics
These sophisticated pharma infographics educate clinicians and healthcare companies on how they can collaborate to achieve better patient outcomes.
N8 Research Partnership
Economic report design
Our print design team created an economic report design that effectively communicates the value and impact that research and innovation have in regional development.
INEOS Inovyn
Industrial illustration
We helped our client grab the attention of a very specific audience with a playful and engaging industrial illustration that simplifies the complexity of their processes.
AstraZeneca
Animated explainer video
To help AstraZeneca launch an ambitious employee referral programme, we created an explainer animation that captured the imagination of its global workforce and resulted in increased levels of employee engagement.
AstraZeneca
Graduate recruitment animation
This graduate recruitment animation exudes positivity, energy and the potential of what's yet to come for ambitious graduates, acting as a beacon at busy career fairs.
AstraZeneca
Internal animated video
An internal animated video that relies on simplicity to become a memorable employee communications piece.
AstraZeneca
Internal animation
With this internal animation and associated brand elements we helped generate awareness of the importance of neurodiversity in the workplace.
Act4Africa
Impact report design
After working with the charity to refresh their brand, we produced an impact report design that outlines how their programmes are making a real difference in the communities they support.
Brightlife
Impact infographic
With this impact infographic we helped Brightlife tell an engaging story of achievements over the past five years.
AstraZeneca
Animated internal communications
Thanks to our expertise in motion graphics and employee engagement initiatives, we produced an animation that helped AstraZeneca communicate the importance of doing the right thing.
AstraZeneca
Expense policy animation
Parker Design's content creation and motion graphics team excel at developing employee communications that connect with audiences. We created an effective and visually engaging animation that encourages staff to help the company reduce travel costs.
The Climate Group
Climate awareness infographic
An awareness infographic design that is content-light, sharp and memorable, keeping attention levels high and encouraging action.
Four Seasons Health Care
Employee engagement posters
With over 250 care homes nationwide, Four Seasons Health Care wanted to transmit the importance of complying with GDPR in a way that was effective, memorable, and fun.
DAI
Brand awareness video animation
This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.
Sage
Custom exhibition animation
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Animated video content
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
N8 Research Partnership
Animated video production
We used motion graphics and engaging infographic design to help N8 highlight the findings of their economic impact report. The effective animation made key data memorable and easy for viewers to understand.
H&T Presspart
Animated product video
From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.
DAI
Fold-out poster design
We produced a visually impactful and versatile poster design that helped prolong the life of DAI's investment in three major industry shows.
AstraZeneca
Employee engagement video animation
'Out with the old, in with the new' – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength of timely change.
Thomson Reuters
Direct marketing design
Thomson Reuters needed a design agency that would help them simplify regulatory change management. Our persuasive and visually engaging print design did just that – a design masterpiece for our design portfolio.
United Utilities
Construction hoarding design
How do you make a building site site look appealing? With an infographic featuring an 8' tall pair of pink wellies and a 7' tall bright orange rubber duck – construction hoarding design that is fun and informative.
AstraZeneca
Internal communications video
How do you create an internal communications video that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.
Cactus Financial
Video content
In preparation for the launch of their new online investment tool, our client asked us for disruptive video content creation to educate and entertain users about the service. Using clever motion graphics, we created 'Robi' – your intelligent investor.
United Utilities
Large-scale hoarding design
Our hoarding design maximised prime location and scale to tell a positive story that reached thousands.
Sage
Social media content
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
