Sage
Exhibition stand design and build
Definitely one for our design portfolio. With years as an experiential agency behind us, our exhibition design successfully combined the allure of technology, the warmth of natural materials and the excitement of "Pic n' Mix" to draw visitors to the stand and present Sage as true innovators.
App development
We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.
Conference stand design
Despite the plot location, this conference stand design drew delegates in time and time again with its open feel and a focus on interaction, tailored content and reward.
Exhibition stand branding
We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.
Double decker exhibition stand
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Modular exhibition stand design
The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.
Digital banner design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Custom exhibition booth
A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.
Dual exhibition stand design
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Modular exhibition stand system
By focusing on sustainability and maximising space, this modular exhibition stand system made a success of Sage's first time at BETT Global.
Expo booth design
We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.
Adaptable exhibition stand
Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.
Portable stand design
Led by engaging infographic-style information and stunning imagery, this portable stand design helped promote The Sage, a first in the North East, at key political and commercial arenas.
Trade show animation
With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.
Expo stand design
Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.
Promotional video production
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
Welcome gift pack
With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.
Welcome pack design
A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.
Trade show booth
Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.
Trade show stand
With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.
Employee communications
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of corporate communications materials to grab the attention of its employees and get them engaged with the programme.
Direct mail design
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
Workspace design
We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage's success.
Training materials design
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Product launch animation
We produced a versatile product launch animation that emphasises key customer benefits.
Direct marketing template
Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.
Product tour
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Roadshow pull-up banners
To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.
Modular stand design
To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.
Promotional collateral
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
Financial marketing campaign
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Digital marketing campaign
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Exhibition content hub
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
Email shot design
Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.
Conference folder design
Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.
Short video production
Parker Design's short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Interactive exhibition stand
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
Seasonal email marketing
In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.
Bespoke exhibition design and build
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
HTML email design
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
Email marketing
Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.
Roadshow management
In order to demonstrate a new software development, Sage enlisted Parker Design's roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.
Product ad campaign
We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.
Financial direct mail
Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.
Email campaign
As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.
Web video production
Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it's become an increasingly important and powerful channel through which to promote their products.
Short film production
Parker Design have a great deal of experience in short film production, elevating the humble 'corporate' video into something much more powerful – and watchable.
Pop up system
This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company's new online accounting product.
Pop-up display design
Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.
Mail shot design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
Christmas e-shot design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
