Retail Marketing
Taking your brand into the future
The Retail sector has changed dramatically in only a matter of years, so we understand that the job of our Retail clients is now harder than it has ever been.
Shifting consumer trends, a constant flow or competitors from all over the world, sometimes cheaper, sometimes faster, and very challenging market conditions, make the impact that good design and clever Retail marketing ideas can have even more tangible.
It is our job to make your audience think about you, and not the other brands that may offer a similar product. On that note, it is more than our job, it is our mission, to create enough differentiation and make your product stand out as unique, helping you generate excitement and shape consumers’ behaviour to drive incremental sales that guarantee the longevity of your brand.
To learn more about how Parker Design can help you achieve your goals, contact us today.
Retail marketing projects
Butternut Box
Trade show experience
Rudie, Dave and Kev – the pooch, the owner and the friend who inspired an inviting trade show experience for one of Britain's favourite dog shows.
Air Products
Retail brand design
We are a branding agency with years of retail experience. To help increase curb appeal and in-store traffic, our team developed a bold and innovative brand design which invigorated the company's image and led to increased sales.
ME Group
Retail trade show stand
After over half a century of success in business, this retail trade show stand helped our client reveal the next stage of their evolution.
Ale on a Bale
Franchise brand development
When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'
DFS
Customer journey presentation
We recommended the use of Prezi to deliver a highly intuitive, dynamic and visually engaging customer journey presentation that acts as a strong marketing tool.
Aldrich Group
Commercial landlord pack design
We designed a commercial landlord pack that succeeds at securing high profile retail locations for one of our client's premium brands.
Season Cookshop
Shop logo design
Going beyond a simple logo design request, we created an identity that speaks to an audience tired of "just OK", and who feel they deserve not only better, but something truly special.
Coultons Bread
Bakery packaging
Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design.
Sage
Dual exhibition stand design
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Castle Tile & Bathroom
Retail logo and branding
We created a new retail logo and branding scheme which could easily be adapted to signage, advertising and marketing materials, both printed and digital.
Hippeas
Experiential roadshow design
We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a 1960s-inspired experiential roadshow design for their launch event.
In-store Opticians
Retail POS design
This retail POS design concept helped our client present Primark with a highly professional-looking experience that helps inspire confidence and trust in a new in-store initiative.
In-store Opticians
Point of sale design
Visually striking in its simplicity, this M&S-branded point of sale design transmits the essence of the brand – forward-looking, premium, affordable quality that lasts.
Nix & Kix
Food and drink expo stand
With sold-out products on the last day of the show and a 12% uplift in sales at Tesco, this versatile food and drink expo stand was a huge success for our client.
Galaxy Optical
Exhibition design and build
Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.
Roberts Bakery
Food labels design
With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.
Trodat
Carton packaging design
Carton packaging design is an extremely powerful aspect of how successful a product's appeal is to its target customer. In the case of Trodat's market-leading stamp products, it was vital we display the technical specifications and physical attributes of the office equipment.
Castle Tile & Bathroom
Corporate stationery design
The simplicity of the Castle Tile & Bathroom Studio logo was carried over into the corporate stationery design. With such a distinct graphic element and colour combination, the castle icon stands out and is clearly identifiable.
Castle Tile & Bathroom
Magazine advertising
Having successfully developed Castle Tile Centre's corporate brand style across their product brochure and stationery, we were asked to create some designs for a magazine advertising campaign for Cheshire Life.
LIMB-art
Ecommerce web design
With this ecommerce web design project, we not only delivered a sales-focused and cost-effective solution for LIMB-art, we also helped our client encourage their audience to embrace and be proud of their individuality.
Tru
Food packaging design
Tru needed the help of a design agency to promote their new snack bar. With clever graphic design ideas we made the product jump off the shelf.
Castle Tile & Bathroom
Product brochure design
We produced a stunning brochure design that appealed to our client's target audience by showcasing the exclusivity of Castle's products.
Manchester Airports Group
Retail campaign
A fresh and vibrant travel retail campaign to increase awareness.
Manchester Airports Group
Retail graphics
As the design agency chosen by Manchester Airports Group to improve the in-terminal passenger experience, we created a life-size retail graphic which guides passengers towards the departure lounge, tempting them to take advantage of the services and retail facilities available.
Stormguard Rainwater
Ecommerce website development
By showcasing our client's wide range of products in a clear and appealing way, focusing on ease of ordering and increasing speed of purchase, this ecommerce web development solution improved the user experience.
Manchester Airports Group
Marketing campaign
Our tactical marketing campaign contributed to increased awareness and sales for Manchester Airports Group. Early analysis revealed that 60% of respondents were new customers.
Giti Tire
Advertising campaign
Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.
Hey Little Magpie
Online brand strategy
Parker Design is a brand agency that excels at ecommerce development. Having outgrown its original name and logo, Sarah's Cards Ltd. asked us to develop an online brand strategy to re-launch its identity and establish a profitable online presence.
Galaxy Optical
Retail exhibition stand design
Creating an effective retail exhibition stand design is an important part of establishing your brand. Letting our exhibition design experts showcase you in the right way can mean the difference between capturing the attention of your market, or blending into the background.
Hey Little Magpie
Magento web development
We are a digital agency that helped one online business rediscover itself with a new name and brand identity. Our web design and web development teams also helped the client with a clever email marketing solution and a new website design.
Ultracig
e-cigarette brand design
Our client's requirements were for full brand design, including logo design, in various formats and contexts and also various packaging designs, including reusable e-cigarette packs and disposable blister packs.
Roberts Bakery
Food advertising
Having worked with Roberts Bakery for many years, we were asked to produce some creative food advertising concepts to promote the new items in their bread product range.
Galaxy Optical
International exhibition design
Exhibiting internationally can be a daunting prospect. Parker Design however are very experienced at not only exhibition design, but also in the organisation and logistics required to look after international exhibitions – as we demonstrated with this 84sqm exhibition stand in Milan.
Driftwood Activewear
Retail e-commerce website
Specialising in clothing for water, indoor and outdoor sports, Driftwood Activewear asked Parker Design to develop a retail e-commerce website that would allow it to expand into the growing sportswear and fitness apparel market.
Castle Tile & Bathroom
Billboard advertising
To support the marketing and promotional materials designed and produced for the Castle Tile Centre, we put together some creative layouts for their billboard advertising.
Nicholl Fuel Oils
Retail branding and signage
Having recently acquired all of Texaco's filling stations across Northern Ireland, Nicholl Fuels needed a design agency to quickly rebrand and produce new signage and livery for of their new premises and fleet of vehicles.
Roberts Bakery
Brochure and food photography
With a delicious range of products and such an iconic building, inspiration for Northwich-based Roberts Bakery's brochure design and food photography came easily for Parker Design.
Castle Tile & Bathroom
Advertising design
With this advertising design, simplicity was key. With photography this stunning, it's all about letting the product speak for itself.
Castle Tile & Bathroom
Lifestyle advertising
Having successfully developed Castle Tile Centre's corporate brand style across their product brochure and stationery, we were asked to create a series of lifestyle advertising designs for a magazine campaign in the Cheshire Life publication.
Ralawise
Emailer design
With their new winter clothing range launch imminent, Ralawise asked Parker Design to promote their new range through a new HTML emailer design. Ralawise required a fashionable and festive look, taking into account the seasonality of the products.
Roberts Bakery
Food brand development
A fresh food brand development that successfully represents Roberts Bakery's heritage and their forward-thinking ethos. From signage to packaging and marketing collateral, the brand development is consistent and cost-effective to reproduce across all media.
Trodat
Blister pack card design
Trodat, in an effort to reduce packaging costs, decided to implement the use of blister packs and approached Parker Design to produce the blister pack card design for their innovative ID protection stamp.
Galaxy Optical
Retail point of sale
The Tesco brand is incredibly well known in the UK, and when they were looking to extend the Tesco Opticians stores into Eastern Europe, Parker Design were given the brief to create a brand new retail point of sale design for them.
Roberts Bakery
Bakery packaging design
Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.
Gigolo Menswear
Magento web design
Gigolo Menswear set Parker Design the task of setting up their online business. Our solution – a highly efficient ecommerce website based on the Magento web design and development platform.
In-store Opticians
Retail interior design
A departure from the norm for our client, these retail interior design concepts for in-store opticians offer a premium experience that generates curiosity amongst busy supermarket shoppers.
Galaxy Optical
Retail point of sale design
Galaxy Optical asked us to develop a range of options for a retail point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy and Dunlop. We achieved an edgy and glamorous look that appeals to audiences.
ViniPortugal
Event flyer design
To attract a sophisticated audience of wine lovers to an exclusive wine tasting experience, we produced an event flyer design that had visitors flocking.
ViniPortugal
Google Map integration
ViniPortugal felt that their first step would be to establish a new web design with an extensive database where wine enthusiasts could perform simple searches. We went one step further and created a unique store finder using an advanced Google map integration.
Gravity Mafia
Magento e-commerce
The Gravity Mafia e-commerce website and mountain bike brand was conceived by Parker Design to allow us to design, build and then operate a Magento e-commerce website as a bona fide online shopping business.
Roberts Bakery
Product packaging design
We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.
Oca
Menu design and print
Having created a stunning new logo for gourmet pizza restaurant Oca, our print design team's next challenge was to bring the logo to life within the menu design.
Galaxy Optical
Exhibition stand design and build
Galaxy Optical Services commissioned Parker Design for their exhibition design and build expertise to create a chic, individual stand for the Optics, Optometry and Ophthalmology exhibition in Milan.
