Retail marketing

Going beyond a simple logo design request, we created an identity that speaks to an audience tired of “just OK”, and who feel they deserve not only better, but something truly special.

We created a new retail logo and branding scheme which could easily be adapted to signage, advertising and marketing materials, both printed and digital.

This retail POS design concept helped our client present Primark with a highly professional-looking experience that helps inspire confidence and trust in a new in-store initiative.

Visually striking in its simplicity, this M&S-branded retail display design transmits the essence of the brand – forward-looking, premium, affordable quality that lasts.

With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.

Carton packaging design is an extremely powerful aspect of how successful a product’s appeal is to its target customer. In the case of Trodat’s market-leading stamp products, it was vital we display the technical specifications and physical attributes of the office equipment.

The simplicity of the Castle Tile & Bathroom Studio logo was carried over into the corporate stationery design. With such a distinct graphic element and colour combination, the castle icon stands out and is clearly identifiable.

Having successfully developed Castle Tile Centre’s corporate brand style across their product brochure and stationery, we were asked to create some designs for a magazine advertising campaign for Cheshire Life.

With this ecommerce web design project, we not only delivered a sales-focused and cost-effective solution for LIMB-art, we also helped our client encourage their audience to embrace and be proud of their individuality.

Tru needed the help of a design agency to promote their new snack bar. With clever graphic design ideas we made the product jump off the shelf.

We produced a stunning brochure design that appealed to our client’s target audience by showcasing the exclusivity of Castle’s products.

A fresh and vibrant travel retail campaign to increase awareness.

By showcasing our client’s wide range of products in a clear and appealing way, focusing on ease of ordering and increasing speed of purchase, this ecommerce web development solution improved the user experience.

Our tactical marketing campaign contributed to increased awareness and sales for Manchester Airports Group. Early analysis revealed that 60% of respondents were new customers.

Creating an effective retail exhibition stand design is an important part of establishing your brand. Letting our exhibition design experts showcase you in the right way can mean the difference between capturing the attention of your market, or blending into the background.

Our client’s requirements were for full brand design, including logo design, in various formats and contexts and also various packaging designs, including reusable e-cigarette packs and disposable blister packs.

Having worked with Roberts Bakery for many years, we were asked to produce some creative food advertising concepts to promote the new items in their bread product range.

Exhibiting internationally can be a daunting prospect. Parker Design however are very experienced at not only exhibition design, but also in the organisation and logistics required to look after international exhibitions – as we demonstrated with this 84sqm exhibition stand in Milan.

Specialising in clothing for water, indoor and outdoor sports, Driftwood Activewear asked Parker Design to develop a retail e-commerce website that would allow it to expand into the growing sportswear and fitness apparel market.

To support the marketing and promotional materials designed and produced for the Castle Tile Centre, we put together some creative layouts for their billboard advertising.

Having recently acquired all of Texaco’s filling stations across Northern Ireland, Nicholl Fuels needed a design agency to quickly rebrand and produce new signage and livery for of their new premises and fleet of vehicles.

With a delicious range of products and such an iconic building, inspiration for Northwich-based Roberts Bakery’s brochure design and food photography came easily for Parker Design.

With this advertising design, simplicity was key. With photography this stunning, it’s all about letting the product speak for itself.

Having successfully developed Castle Tile Centre’s corporate brand style across their product brochure and stationery, we were asked to create a series of lifestyle advertising designs for a magazine campaign in the Cheshire Life publication.

With their new winter clothing range launch imminent, Ralawise asked Parker Design to promote their new range through a new HTML emailer design. Ralawise required a fashionable and festive look, taking into account the seasonality of the products.

A fresh food brand development that successfully represents Roberts Bakery’s heritage and their forward-thinking ethos. From signage to packaging and marketing collateral, the brand development is consistent and cost-effective to reproduce across all media.

Trodat, in an effort to reduce packaging costs, decided to implement the use of blister packs and approached Parker Design to produce the blister pack card design for their innovative ID protection stamp.

The Tesco brand is incredibly well known in the UK, and when they were looking to extend the Tesco Opticians stores into Eastern Europe, Parker Design were given the brief to create a brand new retail point of sale design for them.

Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.

Gigolo Menswear set Parker Design the task of setting up their online business. Our solution – a highly efficient ecommerce website based on the Magento web design and development platform.

A departure from the norm for our client, these retail interior design concepts for in-store opticians offer a premium experience that generates curiosity amongst busy supermarket shoppers.

Galaxy Optical asked us to develop a range of options for a retail point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy and Dunlop. We achieved an edgy and glamorous look that appeals to audiences.

To attract a sophisticated audience of wine lovers to an exclusive wine tasting experience, we produced an event flyer design that had visitors flocking.

ViniPortugal felt that their first step would be to establish a new web design with an extensive database where wine enthusiasts could perform simple searches. We went one step further and created a unique store finder using an advanced Google map integration.

The Gravity Mafia e-commerce website and mountain bike brand was conceived by Parker Design to allow us to design, build and then operate a Magento e-commerce website as a bona fide online shopping business.

We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.

Having created a stunning new logo for gourmet pizza restaurant Oca, our print design team’s next challenge was to bring the logo to life within the menu design.

Galaxy Optical Services commissioned Parker Design for their exhibition design and build expertise to create a chic, individual stand for the Optics, Optometry and Ophthalmology exhibition in Milan.