Accountancy Marketing
We understand what you and your customers need
Parker Design understands the challenges faced by accountants, financial professionals, and the companies that work with them. Through targeted Accountancy marketing and stunning design, we help you connect with your audiences in a meaningful way.
Like an extension of your team, we learn the internal workings of your business to identify ways to strengthen your brand, improve client loyalty and promote the consulting services that differentiate you from competitors.
Whether your brand is focused on engaging with key stakeholders, launching a lead generation campaign, or promoting your company’s specialist Tax, Compliance and Financial Services expertise, we deliver marketing strategies, creative solutions and design that fit your needs.
We have been helping clients in the Accountancy industry for 30 years, so get in touch today to discuss how we can help you.
Accountancy marketing projects
We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.
Sage
App development
Despite the plot location, this conference stand design drew delegates in time and time again with its open feel and a focus on interaction, tailored content and reward.
Sage
Conference stand design
We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.
Sage
Exhibition stand branding
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Sage
Double decker exhibition stand
The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.
Sage
Modular exhibition stand design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Sage
Digital banner design
A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.
Sage
Custom exhibition booth
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Sage
Dual exhibition stand design
We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.
Sage
Expo booth design
Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.
Sage
Adaptable exhibition stand
Led by engaging infographic-style information and stunning imagery, this portable stand design helped promote The Sage, a first in the North East, at key political and commercial arenas.
Sage
Portable stand design
An uncomplicated yet highly engaging editable template design that draws audiences immediately, acting as a highly effective promotional tool.
Sage
Editable template design
With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.
Sage
Trade show animation
Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.
Sage
Expo stand design
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
Sage
Promotional video production
With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.
Sage
Welcome gift pack
A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.
Sage
Welcome pack design
Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.
Sage
Trade show booth
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
Sage
Animated video content
With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.
Sage
Trade show stand
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.
Sage
Employee comms materials
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
Sage
Direct mail design
We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage's success.
Sage
Workspace design
BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.
BWMacfarlane
Information pack design
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.
School Finance Software
Custom stand design
We produced a versatile product launch animation that emphasises key customer benefits.
Sage
Product launch animation
Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.
Sage
Direct marketing template
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Sage
Product tour
To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.
Sage
Roadshow pull-up banners
To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.
Sage
Modular stand design
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
Sage
Promotional collateral
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Sage
Financial marketing campaign
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Sage
Digital marketing campaign
A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.
Boston Consulting Group
Employee communications video
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
Sage
Exhibition content hub
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
Sage
Social media content
Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.
Sage
Email shot design
Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.
Sage
Conference folder design
Every impression a business makes with its customers is vitally important. When it comes to start-up businesses, stationery graphic design is especially important as this may be the first impression customers receive.
Accountancy Services
New company stationery design
Parker Design's short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Sage
Short video production
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
Sage
Interactive exhibition stand
In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.
Sage
Seasonal email marketing
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
Sage
Bespoke exhibition design and build
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
Sage
HTML email design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Campaign logo
Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.
Sage
Email marketing
In order to demonstrate a new software development, Sage enlisted Parker Design's roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.
Sage
Roadshow management
Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.
Sage
Pull-up banner stands
We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.
Sage
Product ad campaign
Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.
Sage
Financial direct mail
As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.
Sage
Email campaign
Accountancy Services approached Parker Design with a brief to create a professional new logo design. Our ambition for the new identity was to promote a sense of heritage, stability and longevity, even though the business was only recently established.
Accountancy Services
Accountancy logo design
Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it's become an increasingly important and powerful channel through which to promote their products.
Sage
Web video production
This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company's new online accounting product.
Sage
Pop up system
Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.
Sage
Fabric display design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
Sage
Mail shot design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Christmas e-shot design
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