Accountancy marketing

A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.

Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.

We’ve helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design’s animation production team, it effectively promotes in-stand seminars to event attendees.

We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.

With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.

As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.

We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage’s success.

BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.

We were asked to develop a training collateral design for Sage’s Accounts Division to help each employee understand the role they play in achieving the company’s overall strategy.

Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.

We produced a versatile product launch animation that emphasises key customer benefits.

Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.

Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.

To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.

To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.

When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.

We capitalised on the idea of ‘discovering opportunity’ with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.

A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.

Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.

Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.

Every impression a business makes with its customers is vitally important. When it comes to start-up businesses, stationery graphic design is especially important as this may be the first impression customers receive.

Parker Design’s short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.

We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.

Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.

Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.

In order to demonstrate a new software development, Sage enlisted Parker Design’s roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.

Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.

We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.

Sage asked Parker Design Consultants to produce a financial direct mail to promote the company’s Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.

As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.

Accountancy Services approached Parker Design with a brief to create a professional new logo design. Our ambition for the new identity was to promote a sense of heritage, stability and longevity, even though the business was only recently established.

Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it’s become an increasingly important and powerful channel through which to promote their products.

This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company’s new online accounting product.

Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.

Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.