Data visualisation
Visual learning
Have you ever considered how little time your audience have? It may be time to consider data visualisation as a powerful way to engage with audiences as it triggers emotions by helping process information 60,000 times faster than in verbal or written form. It’s not only about speed, but also quality of response: audiences respond better to visual information. With 65% of the population being visual learners, pairing a concept with a memorable visual will help you transmit your message in quicker and more powerful ways.
You can rely on those statistics whether you’re targeting external audiences to increase your sales figures, generate brand awareness, or perhaps if you’re trying to reach internal audiences to significantly boost employee engagement levels. Have you considered infographics, animation, illustrations to add variety and effectiveness to your external or internal communications? Data visualisation can also help you communicate with the most demanding audiences when you’re working on a report or presentation, helping illuminate your message by turning raw data into a compelling story.