Illustration
Visual storytelling
Using illustration as part of your content strategy can be a highly effective way of bringing ideas to life. Whether you’re targeting a diverse internal audience as part of a global engagement campaign, or using illustration within an individual asset to create immediate impact in a campaign, brochure, exhibition or website.
We’ve illustrated imaginary cityscapes to immerse financial services professionals in a world of possibilities. We’ve created pop art to navigate the challenges posed by GDPR. And we’ve created illustrations that making sense of 30 million cubic metres of water, or over 2 million tonnes of salt for chemicals and utilities companies.
From visualising complex concepts and processes, to making data easier to understand, we create illustrations to present abstract ideas quickly and clearly, allowing you to tell a coherent story that’s compelling, memorable and shareable.
Projects incorporating illustration
Our magazine design and content were recognised at the Travel Marketing Awards and contributed to a remarkable 62% increase in travel bookings.
Exodus
Magazine design and content
This refreshed business school magazine design comfortably brings together the informal energy of illustration and relaxed people photography with the weight of the issues affecting business in a post-pandemic landscape.
AMBS
Business school magazine design
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Kingspan
Direct mail campaign
Our brochure design team helped AstraZeneca communicate the scientific leadership of their IMED Biotech Unit with a striking design to inspire internal teams and attract top external talent.
AstraZeneca
Science brochure design
With the workforce gradually returning to AstraZeneca sites, we developed a set of award-winning internal stakeholder communications collateral that helped generate awareness of the variety of Covid-19 PCR tests available.
AstraZeneca
Internal stakeholder communications
Striking a balance between capturing the building's heritage and significance and also the energy of the new development, this urban regeneration hoarding turned the past into the future for local traders and residents.
Cheshire East Council
Urban regeneration hoarding
Inspired by what AstraZeneca is driven by – innovation and science – we developed an Augmented Reality (AR) experience that had students flocking to the exhibition space eager to get involved and immerse themselves.
AstraZeneca
Augmented Reality (AR) experience
Created to foster community trust, this urban regeneration brochure presents an ambitious initiative in a way that is clear, accessible and visually compelling.
Soundings Consultation
Urban regeneration brochure
With this sales and marketing brochure design we helped Green Retreats reinvigorate their sales materials by highlighting the customer experience.
Green Retreats Group
Sales and marketing brochure design
Not relying on the success of previous editions, we subtly evolved the design of this set of travel brochures to encourage audiences to use them in conjunction with our client's website and the services offered by travel agents.
Exodus
Travel brochures
As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Campaign design
To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.
Four Seasons Health Care
Compliance animated video
As the design agency chosen by Manchester Airports Group to improve the in-terminal passenger experience, we created a life-size retail graphic which guides passengers towards the departure lounge, tempting them to take advantage of the services and retail facilities available.
Manchester Airports Group
Retail graphics
With an extremely fast turnaround, we developed a medical infographic design that was highly successful due to its functional versatility and engaging creative execution.
Kheiron Medical
Medical infographic design
A Pop Art comic-book format was the vehicle chosen to remind employees of the importance of complying with GDPR across Four Seasons Health Care homes. The bright and punchy visual style helped generate curiosity and intrigue.
Four Seasons Health Care
Employee engagement booklet design
A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.
SPXFLOW
Organisational strategy infographic
A real departure from other Allmed communication materials, we created an inspiring and imaginative employee engagement illustration that acted as a magnet in the corporate space, stoking curiosity and inspiring conversations.
Allmed
Employee engagement illustration
Despite each page needing to accommodate a lot of visual and written content, this adventure holiday brochure design is always crisp and clean, engaging and easy to follow.
Exodus
Adventure holiday brochure design
Not relying on past awards and results, it was time to evolve. And these beautiful travel magazine designs and engaging content are the perfect way for Exodus to entice their audience again.
Exodus
Travel magazine design and content
A distinctive business brochure design that turns complex information into an engaging piece of marketing thanks to effective infographic design.
DAI
Business brochure
Our print design team created an economic report design that effectively communicates the value and impact that research and innovation have in regional development.
N8 Research Partnership
Economic report design
Landlink's suite of beautifully built new homes was the perfect project on which to use our expertise in property brochure design.
Orchard Gate
Residential property brochure
We helped our client grab the attention of a very specific audience with a playful and engaging industrial illustration that simplifies the complexity of their processes.
INEOS Inovyn
Industrial illustration
A refreshed school magazine design that appeals to a wide-ranging audience of staff, parents and students of all ages.
Abbey Gate College
School magazine design
Experts in changing perceptions, Raw needed a successful branding strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.
Raw London
Branding strategy
We helped Act4Africa spread their message of hope with a brand development solution that feels alive and celebrates the achievements of those helped by Act4Africa's programmes.
Act4Africa
Charity brand development
When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'
Ale on a Bale
Franchise brand development
After working with the charity to refresh their brand, we produced an impact report design that outlines how their programmes are making a real difference in the communities they support.
Act4Africa
Impact report design
Going beyond just communicating a new initiative, we developed an explainer animation that acts as a highly engaging employee engagement tool.
AstraZeneca
Explainer animation
We focus on content creation that connects with audiences in a personal way. Our animation production team created a fun and memorable series of motion graphics to help AstraZeneca's internal communications team make their global onboarding programme more engaging.
AstraZeneca
Motion graphics
We produced an annual performance report design that effectively presents United Utilities as a company committed to its values and which delivers on its promises. We supplied two reports: a print design version and an abridged one for digital use.
United Utilities
Annual performance report
How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.
Four Seasons Health Care
Internal communications campaign
Parker Design's animation production team used high-quality content and motion graphics to produce a compelling sales presentation design, helping Ecolab speak to farmers and veterinarians about disease prevention.
Ecolab
Animated presentation
An awareness infographic design that is content-light, sharp and memorable, keeping attention levels high and encouraging action.
The Climate Group
Climate awareness infographic
Distinctive, original, fun, and impactful. An employee engagement logo design that is the perfect combination to help Four Seasons Health Care communicate to its staff the importance of complying with GDPR.
Four Seasons Health Care
Employee engagement logo design
With over 250 care homes nationwide, Four Seasons Health Care wanted to transmit the importance of complying with GDPR in a way that was effective, memorable, and fun.
Four Seasons Health Care
Employee engagement posters
Our print design team created a stunning winter magazine for Exodus – its unique content inspired customers and helped increase seasonal bookings.
Exodus
Winter magazine design
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We used motion graphics and engaging infographic design to help N8 highlight the findings of their economic impact report. The effective animation made key data memorable and easy for viewers to understand.
N8 Research Partnership
Animated video production
We created a corporate annual report design that delivered much more than information – it made for thought-provoking and engaging reading.
Electricity North West
Corporate annual report design
A digital annual report design that highlights commitment to customer satisfaction and focus on performance.
United Utilities
Digital annual report design
From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.
H&T Presspart
Animated product video
The 8-page brochure produced for Chorley Green Farm Barns uses professional photography and artists illustrations to create a suitable ambience in order to represent the development to its full potential.
Chorley Green Farm
Property marketing brochure
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.
Sage
Employee comms materials
We're the design agency that combined creativity with logical structure to deliver an annual report design that helped Electricity North West communicate its achievements to customers and shareholders.
Electricity North West
Financial report design
We produced a visually impactful and versatile fold-out poster design that helped prolong the life of DAI's investment in three major industry shows.
DAI
Fold-out poster
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.
Thomson Reuters
Direct marketing design
To aid Nalco's sales force promote their revolutionary approach to Legionella risk management in industry, they asked us to design an attention-grabbing technical brochure. In the process we also ended up designing an entire virtual power plant.
Nalco
Technical brochure
Our simple and user-friendly signage catalogue fits seamlessly with our client's new brand, making the process of choosing appropriate signage more straight forward.
United Utilities
Signage catalogue
We helped SFX drive new enrolments with a vibrant prospectus design that refreshed its identity and established a connection with aspiring students. The new print design was a departure for SFX – transmitting a forward-looking message that seamlessly integrated with their traditional values.
SFX
College prospectus design
We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.
Thomson Reuters
Prezi design
An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.
MedImmune
Email newsletter
We delivered a training manual that ensures the effective development of healthcare staff, thanks to creative ideas that aid learning and on-going career progression.
Four Seasons Health Care
Training manual design
With our print design expertise we positioned Exodus as an expert in unique adventures. For our client, the cycling magazine we created was "not just the best one we have produced – but the best in the industry!"
Exodus
Cycling magazine design
As an innovative digital agency with a focus on UX design, our web development team created a new website for Adeva to help future-proof their business and better address the needs of their customers.
Adeva
UX design and development
Our hoarding design maximised prime location and scale to tell a positive story that reached thousands.
United Utilities
Large-scale hoarding design
We created a set of architectural illustrations that perfectly evoke dreams of countryside living.
Orchard Gate
Architectural illustration
Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.
Talk Internet
B2B brand strategy
Keen to send good wishes to their extensive customer and lender base, successful funding company T&L Leasing Ltd in Chester requested a relevant and light-hearted email newsletter which they could send a few days prior to Christmas.
T&L Leasing
Christmas email newsletter
With its origins rooted in historical listed buildings, creating a property developer logo for Chamberlain Developments required a certain touch of class.
Chamberlain Developments
Property developer logo design
Content creation that improves the customer experience and maximises response from the start: animation effects, strong typography and bespoke illustration make for engaging web content that makes what could have easily been just another corporate website instantly more exciting and engaging.
EDC
HTML5 motion graphics
Telecommunications specialists, Talk Internet, approached Parker Design with the aim of updating and enhancing their business-to-business website. We came up with a solution that was efficient for its internal team to maintain and easy for its customers to navigate.
Talk Internet
Business-to-business website
Getting your new company branding right is as crucial to a young company as offering the right products and giving the right levels of customer service. Smart Money Loans enlisted Parker Design to create just the right look for them.
Smart Money Loans
New company branding
PH Jones – a rapidly expanding utilities company with a strong client base in the social housing maintenance sector – required a marketing brochure design to show the breadth of their service offerings.
PH Jones
Marketing brochure
We helped Landlink market their premier barn conversion homes with a property logo design that reflected the exclusive character of the countryside development.
Orchard Gate
Property logo design
Taking Liverpool's rich architectural heritage as inspiration for the visuals we created a striking set of pull-up banner designs featuring line illustrations of some of the city's most well known landmarks.
United Utilities
Pull-up banner design
Maclee Sipps commissioned Parker Design to create a presentation design promoting their self-investment pension plans. The PowerPoint was to be presented to airline pilots detailing the benefits of having their own high performing self-managed pension scheme.
Maclee Sipps
PowerPoint design
MCS wanted to bring their products and services together into a professional sales brochure design, which they would mail out to prospective clients to promote their business.
MCS
Sales brochure design
As part of their resident communication campaigns, United Utilities regularly ask Parker Design to complete booklet printing projects, from initial design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.
United Utilities
Booklet printing
Mount Crescent in Whitchurch – a beautiful market town in northern Shropshire – required a truly unique property brochure design. The brochure suitably reflects the distinctive qualities of the development, and captures the imagination of potential buyers.
Landlink
Property brochure design
Producing Flash animations, presentations and interactive apps can be a time-consuming process. At Parker Design we always try to use the most efficient method of Flash production possible for each project, to offer the best balance between budget and complexity of animation.
DRL
Flash production
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