Human Resources Marketing
Propelling your teams to the next level
At Parker Design we produce design that engages and changes employees’ minds, about you or about what they think they can contribute to your organisation.
We can help you celebrate your uniqueness in HR with a ground-breaking exhibition design, or simply communicate the latest developments in employee benefits in a way that will get teams talking, and encourage involvement and ownership from Day 1 of the campaign.
Our expertise in motivational office design, effective employee engagement and branding initiatives, and insightful Human Resources marketing strategies will propel your teams to the next level, all while enjoying the process and wondering why it hadn’t been done sooner.
We can be mavericks if that’s what you need or we will always adhere to the strictest rules within your organisation, always driven by a commitment to making a tangible difference fast.
Take a look at the case studies below and do get in touch to discuss how we could help you reach your goals.
Human Resources marketing projects
To help AstraZeneca maximise employee engagement in the annual GMD Awards initiative and minimise costs for our client, we delivered an easy-to-use awards management app that exudes vibrancy and personality.
AstraZeneca
Awards management app
Visuals, pace, voiceover and music track all combine to deliver a corporate cyber security video that, while calm, transmits a strong sense of unease and personal responsibility.
Ventient Energy
Corporate cyber security video
To encourage awareness and company-wide use of our client's AskAZ portal, we developed a suite of internal communications animated explainer videos that educate and engage.
AstraZeneca
Internal communications animated explainer
Aimed at oncology nurses specialising in Neuroendocrine cancer, we created an engaging and informative training medical animation that succeeded at generating awareness of this rare and uncommon cancer and the treatments available.
Neuroendocrine Cancer UK
Medical animation
With the workforce gradually returning to AstraZeneca sites, we developed a set of award-winning internal stakeholder communications collateral that helped generate awareness of the variety of Covid-19 PCR tests available.
AstraZeneca
Internal stakeholder communications
To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.
Four Seasons Health Care
Compliance animated video
To help make internal opportunities more accessible to employees, AstraZeneca needed a digital agency with a web development team who could create a talent development web app to manage its enterprise-wide secondments and mentoring programme, all with the aim of enhancing employee engagement.
AstraZeneca
Talent development web app
A Pop Art comic-book format was the vehicle chosen to remind employees of the importance of complying with GDPR across Four Seasons Health Care homes. The bright and punchy visual style helped generate curiosity and intrigue.
Four Seasons Health Care
Employee engagement booklet design
We designed a vibrant graduate recruitment brochure to position DAI as an employer offering exciting career opportunities for ambitious young talent.
DAI
Graduate recruitment brochure
A real departure from other Allmed communication materials, we created an inspiring and imaginative employee engagement illustration that acted as a magnet in the corporate space, stoking curiosity and inspiring conversations.
Allmed
Employee engagement illustration
Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.
HRonline
HR infographic design
As a design agency with a history of creating successful employee engagement ideas, we were asked to create a standout employee communications pack that would get people talking. This travel-themed print design was a hit across the company's 80 UK locations.
Hilton Hotels
Employee communication pack
BrightHR needed the support of a design agency that understood their business and could articulate their fun and innovative brand in print design form. To gain the support of their investors and shareholders, we were tasked with creating a report design that communicated their ethos and strategy.
BrightHR
Company report design
We produced an engaging and impactful brochure design to help our client keep the scientific community, key leaders and politicians abreast with some of our client’s latest initiatives.
AstraZeneca
Recruitment brochure design
Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant product launch exhibition stand to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.
BrightHR
Product launch exhibition stand
Beautiful photography that illustrates the uniqueness of locations and their lifestyle benefits, combined with language that tells a powerful personal story made a success of this recruitment campaign.
AstraZeneca
Recruitment campaign
We created an authoritative yet fresh and vibrant careers brochure design that immediately attracted high-calibre graduates.
AstraZeneca
Careers brochure design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Sage
Digital banner design
A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.
Sage
Custom exhibition booth
To help AstraZeneca launch an ambitious employee referral programme, we created an explainer animation that captured the imagination of its global workforce and resulted in increased levels of employee engagement.
AstraZeneca
Animated explainer video
BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.
BrightHR
Brand strategy and development
This graduate recruitment animation exudes positivity, energy and the potential of what's yet to come for ambitious graduates, acting as a beacon at busy career fairs.
AstraZeneca
Graduate recruitment animation
AstraZeneca's Information Services department commissioned our web development team to produce a new Graduate Recruitment mobile application to extend their recruitment marketing across new digital channels.
AstraZeneca
Mobile application development
Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.
Sage
Adaptable exhibition stand
To help AstraZeneca's HR team take the next step in the company's mission for digitisation, we delivered an animated corporate video that celebrates achievements so far, and encourages fresh action.
AstraZeneca
Animated corporate video
With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.
Sage
Trade show animation
An engaging global employee onboarding pack that successfully presents AstraZeneca as a Great Place to Work.
AstraZeneca
Employee onboarding pack
We created an interactive employee magazine that feels personal, with that interactivity playing a major role in giving employees a sense of ownership.
AstraZeneca
Interactive employee magazine
An internal brand design that helped unify employees working in three locations and three languages under one common purpose.
H&T Presspart
Internal brand design
This mentoring explainer animation transmits the benefits of our client's programme by focusing on presenting a process that is easy to follow and rewards employees, whether mentor or mentee.
AstraZeneca
Mentoring explainer animation
Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.
Sage
Expo stand design
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
Sage
Promotional video production
By focusing on people, we created a team achievements animation that exudes positivity, a strong sense of celebration and confidence in what's yet to come.
AstraZeneca
Team achievements animation
An internal animated video that relies on simplicity to become a memorable employee communications piece.
AstraZeneca
Internal animated video
To communicate our client's efforts in the digitalisation of their supply chain, we produced a collection of assets for their internal awareness campaign that exude energy and movement.
AstraZeneca
Internal awareness campaign assets
With this internal animation and associated brand elements we helped generate awareness of the importance of neurodiversity in the workplace.
AstraZeneca
Internal animation
This uncomplicated and easily digestible employee video newsletter succeeded at informing and keeping 3,600+ staff engaged every month.
AstraZeneca
Employee video newsletter
We refreshed Tonic’s brand identity with a fresh and sophisticated logo design that appealed to international audiences.
Tonic
Logo design
With this graduate recruitment collateral design, we played with visuals to take the audience beyond what they had in front of them, transmitting a strong sense of continuation and progress, of what's yet to come.
AstraZeneca
Graduate recruitment collateral
Going beyond just communicating a new initiative, we developed an explainer animation that acts as a highly engaging employee engagement tool.
AstraZeneca
Explainer animation
How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.
Four Seasons Health Care
Internal communications campaign
Distinctive, original, fun, and impactful. An employee engagement logo design that is the perfect combination to help Four Seasons Health Care communicate to its staff the importance of complying with GDPR.
Four Seasons Health Care
Employee engagement logo design
With over 250 care homes nationwide, Four Seasons Health Care wanted to transmit the importance of complying with GDPR in a way that was effective, memorable, and fun.
Four Seasons Health Care
Employee engagement posters
Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.
Sage
Trade show booth
We designed an office environment to engage, motivate and congratulate STEM staff for their past efforts, and to encourage them to focus on the company's promising future. Employee engagement as "part of the furniture".
STEM Healthcare
Office interior branding
To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client's passion for doing things differently.
HRonline
Web key direct mail
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.
Sage
Employee comms materials
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
'Out with the old, in with the new' – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength of timely change.
AstraZeneca
Employee engagement video animation
To go beyond communicating corporate values, and encourage employees to truly believe in them, we developed a corporate culture collateral design that unifies teams across eight countries under one common goal.
INEOS Inovyn
Corporate culture collateral design
INEOS Inovyn needed to educate employees on the strength of its corporate values, and as part of a Europe-wide engagement campaign, they asked us to create a set of pull-up banners that would help transmit the essence and importance of each of those values.
INEOS Inovyn
Corporate culture roller banners
To help INEOS Inovyn communicate the company's core values to employees in the UK and 6 other European locations, we designed a set of multilingual corporate culture posters that immediately engage and inspire a sense of unity and common purpose across a global workforce.
INEOS Inovyn
Multilingual corporate culture posters
Business consultancy Jelf asked Parker Design to create a pop up exhibition design for them to use at a variety of shows and exhibition locations. The design needed to show the range of services offered by the business through their Employee Benefits division.
JELF
Pop up exhibition design
When your document contains a lot of information and you need the flexibility to update it frequently and cost efficiently, a simple corporate binder design is the perfect solution. And our print design specialists delivered just that.
United Utilities
Corporate binder design
To help AstraZeneca attract quality graduates at busy career fairs, we designed a set of recruitment banners that perfectly transmit the significance of what joining AstraZeneca would mean for candidates, and patients.
AstraZeneca
Recruitment banner design
We created a Prezi presentation design that immediately establishes a connection between the company values and the employees who make them a reality.
Four Seasons Health Care
Prezi presentation
How do you create an internal communications video that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.
AstraZeneca
Internal communications video
Leading pharmaceutical and biologics company AstraZeneca asked Parker Design to develop an employee handbook design to share best practices across its global workforce. With years of print design behind us, the result was a durable piece with real visual appeal.
AstraZeneca
Employee handbook design
The effective combination of bright and colourful design with strong employee engagement ideas resulted in awards collateral that radiates brightness and positivity, and succeeds at inspiring everyone to get involved and recognise the efforts of those around them.
Four Seasons Health Care
Internal awards collateral design
We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.
AstraZeneca
Employer branding campaign
We delivered a training manual that ensures the effective development of healthcare staff, thanks to creative ideas that aid learning and on-going career progression.
Four Seasons Health Care
Training manual design
Having branded many of its support and maintenance facilities under the name 'Essentials', AstraZeneca asked Parker Design Consultants to create a newsletter design template which would allow them to communicate regular news and updates to the services.
AstraZeneca
Email newsletter template
To help activate various schemes our client was supporting, we were asked to refresh their employee communications. We devised a suite of employee engagement ideas full of energy and drive.
Four Seasons Health Care
Employee communication tools
We are an experiential agency that knows how to use design to inspire creativity and innovation. To help our client push employee engagement and encourage a "think big" culture we created an inspirational office interior design in the clouds, complete with a larger than life 'Land of the Giants'.
HRonline
Office interior design
BrightHR
Employee guide
NHS
Employee newsletters
"We don't want a traditional newsletter design, we want an employee magazine" – That was the graphic design brief AstraZeneca gave Parker Design following a review of their employee communications and internal communications channels.
AstraZeneca
Employee magazine design
Taking Liverpool's rich architectural heritage as inspiration for the visuals we created a striking set of pull-up banner designs featuring line illustrations of some of the city's most well known landmarks.
United Utilities
Pull-up banner design
UK Fuels are expanding rapidly and recruiting new staff every month. As a result, they recognised the need for a corporate recruitment brochure design that gives potential candidates an overview of the benefits and expectations that come with working for the company.
UK Fuels
Corporate recruitment brochure
When the IS department of pharmaceutical giant AstraZeneca asked us to design an interactive training environment in which they could demonstrate their ‘Lean Tools’ it was a challenge we couldn’t resist.
AstraZeneca
Modular training pod
Good employee communications lie at the heart of every successful organisation. This is something AstraZeneca understand and have worked closely with Parker Design on for many years to ensure its employee communications are engaging and informative, whether through print design or digital formats.
AstraZeneca
Internal communications guide
The elegance and vibrance of this recruitment website design helped our client appeal to new audiences whilst not alienating existing ones.
Marshall Moore
Recruitment website design
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