Technology Marketing

The seamless virtual event production and effective microsite design & build made a success of our client’s first virtual offering: high registration numbers, deep engagement throughout the event, and high levels of interest post-event.

We developed an event branding solution that captures the essence of the product and positions SolutionsPT as a company that delivers on its promises.

The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage’s success at their first RBTE show, a major event in the industry calendar.

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

Parker’s digital agency capabilities provided a cost-effective digital marketing solution that encouraged engaging content creation. The private social network our web development team created boosted employee engagement overall and was a hit at a national sales event.

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

SolutionsPT needed a branding agency that could deliver an effective, and understated, identity for its new series of products. Our designers responded with a brand architecture that beautifully showcased their range without overshadowing the company’s flagship software solutions.

Polecat embarked on a deep branding development exercise to explore perceptions of the brand, bring clarity and consistency to its positioning and communicate more effectively as a tech-driven organisation that helps clients protect – and be seen to protect – their reputation.

An evolution of a successful approach, this time the stand we delivered for Jacobs at Passenger Terminal Expo in Madrid built on insights gathered from the previous year’s event. Designed to balance premium presence with practicality and budget, the stand combined modular efficiency with bespoke detail to deliver an enhanced visitor experience.

Three distinct areas that encourage conversations based on each visitor’s preference and a solid yet welcoming custom design stand for this year’s Passenger Terminal Expo.

An open and uncluttered modular expo stand design that successfully showcases Conduent’s leading technology.

This Artificial Intelligence (AI) educational exhibit tests the audience’s assumptions and perceptions of a technology that divides opinion.

A fresh, energising and sympathetic sales explainer animation to present technology solutions that focus on patient choices.

With this set of striking office wall graphics we helped refresh a corporate environment in preparation for a highly anticipated client visit.

The bold use of colour and a strong visual approach made this marketing product brochure an effective tool for sales and customer education.

With a highly technical, yet accessible visual style, this animated promotional video helped totally overhaul the way ChargePoint promotes their products through animation.

An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.

To showcase our client’s expertise and major role in helping power the global economy we created a series of thought leadership infographics that lean on an uncomplicated and accessible design to make an impact.

Through insightful employee engagement ideas we helped SPXFLOW drive internal collaboration amongst a diverse global team.

To help SolutionsPT celebrate a company milestone and launch a new product we created a set of hanging banners that whet the audience’s appetite with the excitement and possibility of what’s yet to come.

We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.

A dynamic yet solid corporate office design solution that turned an empty office into a welcoming and engaging space where ideas and employee recognition flow.

A striking demo stand that commands attention, and made a success of our client’s investment in the PPMA Show.

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

To help our client showcase its CCTV and telematics products, we created an open and welcoming event stand design that allowed delegates to experience the technology first hand by bringing an impactful real-life scenario inside the exhibition hall.

We’ve helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design’s animation production team, it effectively promotes in-stand seminars to event attendees.

We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.

We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage’s success.

Pinacl Solutions needed an exhibition design agency that would provide them with a durable and cost-effective solution. The modular exhibition stand we designed was not only that, it also became an engaging piece of marketing collateral that maintained its appeal at several shows.

We were asked to develop a training collateral design for Sage’s Accounts Division to help each employee understand the role they play in achieving the company’s overall strategy.

Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.

We produced a versatile product launch animation that emphasises key customer benefits.

Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.

We helped deliver a successful brand experience for Balluff with a dynamic and compelling exhibition design & build that successfully showcases their latest product innovations and promotes interactivity.

We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.

Having designed dozens of product and services brochures for Pinacl over the years, when it came to their corporate brochure design, it was time for something a little different.

To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.

To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.

To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.

We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.

A brochure design and print project that helped our client step up their marketing and brand awareness efforts following a management buy-out.

When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.

We are an experiential agency that understands conference management. That’s why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.

We capitalised on the idea of ‘discovering opportunity’ with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.

Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn’t feel like a sales pitch, and contributed to an 81% uplift in web traffic.

Parker Design is a creative and digital agency that delivers results for our clients. With the new, mobile responsive web design we developed for Coolair, they were able to go from a trickle of enquiries here and there to regularly attracting 40-50 per month.

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.

Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.

Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.

Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.

With our expertise in pop up stand design Trotec asked us to create a lightweight and portable pop up stand which they could use to promote their unique laser-cutting products.

Parker Design’s short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

Telecommunications specialists, Talk Internet, approached Parker Design with the aim of updating and enhancing their business-to-business website. We came up with a solution that was efficient for its internal team to maintain and easy for its customers to navigate.

In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.

Parker Design were asked by UK Fuels to design the interface for e-route UK: a geolocation app for iPhone and iPad.

We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.

Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.

Thanks to innovative exhibition design, we helped Pinacl Solutions stand out with an exhibition booth that turned heads at the Bett Education Show.

In order to demonstrate a new software development, Sage enlisted Parker Design’s roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.

When designing trade press advertising you only have a few seconds to grab the reader’s attention. To bring Pinpoint Digital’s desktop archiver to life in their trade press advertising, we decided to photograph it in use.

We were asked by Pinpoint Digital Systems to carry out a web design & development project for their PushToDocuware software product – a unique way of recording paper-based business documents and filing in a digital format.

Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it’s become an increasingly important and powerful channel through which to promote their products.

This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company’s new online accounting product.

Occasionally, there are company logo designs which just fall in to place, and sometimes a logo can go through many stages of development. The Pinpoint logo design is definately of the former.

Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.

Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.