Software Marketing

The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.

With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

We developed an event branding solution that captures the essence of the product and positions SolutionsPT as a company that delivers on its promises.

The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage’s success at their first RBTE show, a major event in the industry calendar.

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

SolutionsPT needed a branding agency that could deliver an effective, and understated, identity for its new series of products. Our designers responded with a brand architecture that beautifully showcased their range without overshadowing the company’s flagship software solutions.

Polecat embarked on a deep branding development exercise to explore perceptions of the brand, bring clarity and consistency to its positioning and communicate more effectively as a tech-driven organisation that helps clients protect – and be seen to protect – their reputation.

An evolution of a successful approach, this time the stand we delivered for Jacobs at Passenger Terminal Expo in Madrid built on insights gathered from the previous year’s event. Designed to balance premium presence with practicality and budget, the stand combined modular efficiency with bespoke detail to deliver an enhanced visitor experience.

Three distinct areas that encourage conversations based on each visitor’s preference and a solid yet welcoming custom design stand for this year’s Passenger Terminal Expo.

We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.

Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.

This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.

An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.

To showcase our client’s expertise and major role in helping power the global economy we created a series of thought leadership infographics that lean on an uncomplicated and accessible design to make an impact.

To help SolutionsPT celebrate a company milestone and launch a new product we created a set of hanging banners that whet the audience’s appetite with the excitement and possibility of what’s yet to come.

We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.

A dynamic yet solid corporate office design solution that turned an empty office into a welcoming and engaging space where ideas and employee recognition flow.

This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.

Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

As an experienced employee communications agency, we delivered an energy-fuelled conference video production that sets the tone for an AGM focused on celebrating achievements and embracing future goals.

To help our client showcase its CCTV and telematics products, we created an open and welcoming event stand design that allowed delegates to experience the technology first hand by bringing an impactful real-life scenario inside the exhibition hall.

We’ve helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design’s animation production team, it effectively promotes in-stand seminars to event attendees.

We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.

To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client’s passion for doing things differently.

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.

We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage’s success.

We produced a visually impactful and versatile fold-out poster design that helped prolong the life of DAI’s investment in three major industry shows.

We were asked to develop a training collateral design for Sage’s Accounts Division to help each employee understand the role they play in achieving the company’s overall strategy.

Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.

Original, visually impactful and easily memorable, this collateral design refines and simplifies the complexity behind supply chain and logistics, maximising our client’s investment in a wide range of trade shows at home and abroad.

We produced a versatile product launch animation that emphasises key customer benefits.

Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.

Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.

We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.

We helped DAI rise above competitors at Intermodal Asia with a brochure design and Chinese translation that helped them communicate not only industry leadership, but also extra care and respect for their audience.

To help DAI promote their industry-leading software solutions at three major international shows, we produced a business brochure design that perfectly balances the power of innovative technology and its impact on our everyday lives.

To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.

Our exhibitions team helped DAI make a lasting first impression at Retail Week Like with a simple trade show graphics design that transmits the essence of success in the Logistics sector.

To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.

We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.

When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.

We are an experiential agency that understands conference management. That’s why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.

We capitalised on the idea of ‘discovering opportunity’ with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.

Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn’t feel like a sales pitch, and contributed to an 81% uplift in web traffic.

A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

We are an experiential agency that knows how to use design to inspire creativity and innovation. To help our client push employee engagement and encourage a “think big” culture we created an inspirational office interior design in the clouds, complete with a larger than life ‘Land of the Giants’.

We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.

Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.

Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.

Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.

Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.

We designed an internal briefing document far removed from the norm.

Parker Design’s short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

Telecommunications specialists, Talk Internet, approached Parker Design with the aim of updating and enhancing their business-to-business website. We came up with a solution that was efficient for its internal team to maintain and easy for its customers to navigate.

In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.

We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.

Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.

In4tek enlisted Parker Design’s video production services to produce a short film promoting the use of its healthcare software – ‘Paris’.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.

Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.

In order to demonstrate a new software development, Sage enlisted Parker Design’s roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.

Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.

We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.

When designing trade press advertising you only have a few seconds to grab the reader’s attention. To bring Pinpoint Digital’s desktop archiver to life in their trade press advertising, we decided to photograph it in use.

Sage asked Parker Design Consultants to produce a financial direct mail to promote the company’s Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.

As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.

We were asked by Pinpoint Digital Systems to carry out a web design & development project for their PushToDocuware software product – a unique way of recording paper-based business documents and filing in a digital format.

Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it’s become an increasingly important and powerful channel through which to promote their products.

This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company’s new online accounting product.

Occasionally, there are company logo designs which just fall in to place, and sometimes a logo can go through many stages of development. The Pinpoint logo design is definately of the former.

Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.

Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.