Software Marketing
Cancelling the competition
At Parker Design we work with some of the UK’s leading software providers – delivering beautiful, focused design and strategic Software marketing solutions that drive customer acquisition, retention and growth.
With an in-depth understanding of the sector, Parker Design works closely with you to build awareness of your software platform, drive lead conversions and strengthen customer loyalty. We help you achieve your business objectives, connecting you with key audiences and promoting the software services and support that differentiates you from the competition.
Whether you’re focused on launching a lead generation campaign, increasing product trials, or growing revenue opportunities with your existing customer base, we deliver creative solutions and marketing strategies that work.
Take a look at the case studies below, and get in touch to find out more.
Software marketing projects
A collection of branded social assets that highlights Dematic’s commitment to sustainability, diversity and inclusion amongst its workforce.
Dematic
Branded social assets
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Integrated marketing campaign
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Web design and digital strategy
As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Campaign design
Aiming to maximise their investment in three major industry shows, DAI commissioned an exhibition animation to help them distill the complexity of their processes, and draw visitors into the stand.
DAI
Exhibition animation
We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.
Sage
App development
We designed a vibrant graduate recruitment brochure to position DAI as an employer offering exciting career opportunities for ambitious young talent.
DAI
Graduate recruitment brochure
Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.
HRonline
HR infographic design
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
Thomson Reuters
Direct marketing campaign
When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.
Thomson Reuters
Custom exhibition stand
BrightHR needed the support of a design agency that understood their business and could articulate their fun and innovative brand in print design form. To gain the support of their investors and shareholders, we were tasked with creating a report design that communicated their ethos and strategy.
BrightHR
Company report design
A distinctive business brochure design that turns complex information into an engaging piece of marketing thanks to effective infographic design.
DAI
Business brochure
Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant product launch exhibition stand to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.
BrightHR
Product launch exhibition stand
Large scale and minute detail come together to deliver a corporate exhibition stand that made a success of Capgemini's presence at a show beyond compare.
Capgemini
Corporate exhibition stand
We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.
Sage
Exhibition stand branding
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Sage
Double decker exhibition stand
The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.
Sage
Modular exhibition stand design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Sage
Digital banner design
"The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their dynamic and unique new brand development"
Polecat
Branding development
BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.
BrightHR
Brand strategy and development
We developed an event branding solution that captures the essence of the product and positions SolutionsPT as a company that delivers on its promises.
SolutionsPT
Event branding
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Sage
Dual exhibition stand design
We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.
SolutionsPT
Email invitation design
We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.
Thomson Reuters
Multi-channel marketing campaign
SolutionsPT needed a branding agency that could deliver an effective, and understated, identity for its new series of products. Our designers responded with a brand architecture that beautifully showcased their range without overshadowing the company's flagship software solutions.
SolutionsPT
Brand architecture
Three distinct areas that encourage conversations based on each visitor's preference and a solid yet welcoming custom design stand for this year's Passenger Terminal Expo.
Jacobs
Custom design stand
We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.
Sage
Expo booth design
Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.
Sage
Adaptable exhibition stand
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
Sage
Promotional video production
An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.
Dematic
Infographic newsletter
To showcase our client's expertise and major role in helping power the global economy we created a series of thought leadership infographics that lean on an uncomplicated and accessible design to make an impact.
Dematic
Thought leadership infographics
To help SolutionsPT celebrate a company milestone and launch a new product we created a set of hanging banners that whet the audience's appetite with the excitement and possibility of what's yet to come.
SolutionsPT
Hanging banners
We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.
SolutionsPT
Event video content
A dynamic yet solid corporate office design solution that turned an empty office into a welcoming and engaging space where ideas and employee recognition flow.
ByBox
Corporate office design
This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.
DAI
Brand awareness video animation
Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.
Sage
Trade show booth
We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.
Invosys
Branding design refresh
As an experienced employee communications agency, we delivered an energy-fuelled conference video production that sets the tone for an AGM focused on celebrating achievements and embracing future goals.
Wolters Kluwer
Conference video production
To help our client showcase its CCTV and telematics products, we created an open and welcoming event stand design that allowed delegates to experience the technology first hand by bringing an impactful real-life scenario inside the exhibition hall.
Vue
Event stand design
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
Sage
Animated video content
To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client's passion for doing things differently.
HRonline
Web key direct mail
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.
Sage
Employee comms materials
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Thomson Reuters
Web key direct mail campaign
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
Sage
Direct mail design
We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage's success.
Sage
Workspace design
We produced a visually impactful and versatile fold-out poster design that helped prolong the life of DAI's investment in three major industry shows.
DAI
Fold-out poster
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.
School Finance Software
Custom stand design
Original, visually impactful and easily memorable, this collateral design refines and simplifies the complexity behind supply chain and logistics, maximising our client's investment in a wide range of trade shows at home and abroad.
DAI
Collateral design
We produced a versatile product launch animation that emphasises key customer benefits.
Sage
Product launch animation
Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.
Sage
Direct marketing template
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Sage
Product tour
We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.
Thomson Reuters
Direct marketing design
We helped DAI rise above competitors at Intermodal Asia with a brochure design and Chinese translation that helped them communicate not only industry leadership, but also extra care and respect for their audience.
DAI
Brochure design and translation
To help DAI promote their industry-leading software solutions at three major international shows, we produced a business brochure design that perfectly balances the power of innovative technology and its impact on our everyday lives.
DAI
Business brochure design
To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.
Sage
Roadshow pull-up banners
Our exhibitions team helped DAI make a lasting first impression at Retail Week Like with a simple trade show graphics design that transmits the essence of success in the Logistics sector.
DAI
Trade show graphics
To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.
Sage
Modular stand design
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
Sage
Promotional collateral
We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.
Thomson Reuters
Prezi design
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Sage
Financial marketing campaign
We are an experiential agency that understands conference management. That's why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.
SolutionsPT
Conference management
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Sage
Digital marketing campaign
Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn't feel like a sales pitch, and contributed to an 81% uplift in web traffic.
Thomson Reuters
Podcast content
A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.
Boston Consulting Group
Employee communications video
Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.
Thomson Reuters
Email campaign design
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
Sage
Exhibition content hub
We are an experiential agency that knows how to use design to inspire creativity and innovation. To help our client push employee engagement and encourage a "think big" culture we created an inspirational office interior design in the clouds, complete with a larger than life 'Land of the Giants'.
HRonline
Office interior design
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
Sage
Social media content
Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.
Sage
Email shot design
Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.
Pinpoint Digital
Graphic icons design
Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.
Sage
Conference folder design
Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.
Talk Internet
B2B brand strategy
BrightHR
Employee guide
Parker Design's short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Sage
Short video production
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
Sage
Interactive exhibition stand
Telecommunications specialists, Talk Internet, approached Parker Design with the aim of updating and enhancing their business-to-business website. We came up with a solution that was efficient for its internal team to maintain and easy for its customers to navigate.
Talk Internet
Business-to-business website
In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.
Sage
Seasonal email marketing
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
Sage
Bespoke exhibition design and build
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
Sage
HTML email design
In4tek enlisted Parker Design's video production services to produce a short film promoting the use of its healthcare software – 'Paris'.
In4tek
Video production services
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Campaign logo
Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.
Sage
Email marketing
In order to demonstrate a new software development, Sage enlisted Parker Design's roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.
Sage
Roadshow management
Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.
Sage
Pull-up banner stands
We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.
Sage
Product ad campaign
When designing trade press advertising you only have a few seconds to grab the reader's attention. To bring Pinpoint Digital's desktop archiver to life in their trade press advertising, we decided to photograph it in use.
Pinpoint Digital
Trade press advertising
Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.
Sage
Financial direct mail
As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.
Sage
Email campaign
We were asked by Pinpoint Digital Systems to carry out a web design & development project for their PushToDocuware software product – a unique way of recording paper-based business documents and filing in a digital format.
Pinpoint Digital
Document website design
Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it's become an increasingly important and powerful channel through which to promote their products.
Sage
Web video production
This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company's new online accounting product.
Sage
Pop up system
Occasionally, there are company logo designs which just fall in to place, and sometimes a logo can go through many stages of development. The Pinpoint logo design is definately of the former.
Pinpoint Digital
Company logo
Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.
Sage
Fabric display design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
Sage
Mail shot design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Christmas e-shot design
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