Financial Marketing

We help you inspire trust

At Parker Design we understand Financial Services – an industry where success relies on inspiring trust amongst your customers and partners, thanks to an unquestionable reputation and an offer that distinguishes your business in today’s competitive environment.

Always adhering to the latest regulations and codes of practice for financial marketing – whether in banking, insurance, accounting, trading, fintech, and more – we have been developing innovative and unique ideas that have helped clients appeal to global or specialised niche audiences for 30 years.

We develop sophisticated financial marketing strategies that distil the most complex offers; we produce memorable animations that let your audience interact with your product; we design secure websites that increase conversions, and build them so you can update them easily and are always compliant; we create engaging branding ideas to position you in the market; exhibition stands that make you highly visible and get your message across, above everyone else’s.

Financial Services projects

Two pieces of corporate video content that elevated the IFoA's digital report by speaking directly to its more than 30,000 members.

Corporate video interview

Corporate video content

IFoA

Following an award win the previous year, this latest edition of IFoA's digital performance report is an evolution rather than a revolution.

Digital performance report

Digital performance report

IFoA

A collection of social media assets that helped our client promote two major areas of expertise by combining static graphics and footage, animation and video.

Digital social media assets

Social assets

Wolters Kluwer

A combination of stunning images and high impact infographics made this investment prospectus design a success in attracting investment to support Sudan’s transition to democracy, which focuses on stability, growth and wealth.

Investment prospectus design

Investment prospectus design

Noble Capital Group

Evocative conceptual imagery and strong lifestyle shots lead this set of digital banner ads to transmit the IFoA's focus on its members worldwide.

Digital banner ads

Institute and Faculty of Actuaries

The design as well as the build of these recruitment web banners is focused on conversion, with copy that hooks viewers in straight away, prominent CTAs and minimum rotations.

Recruitment web banners

AMBS

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

integrated marketing campaign

Integrated marketing campaign

Thomson Reuters

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.

Digital agency - web design, integrated agency services

Web design and digital strategy

Thomson Reuters

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