Financial Marketing
We help you inspire trust
At Parker Design we understand Financial Services – an industry where success relies on inspiring trust amongst your customers and partners, thanks to an unquestionable reputation and an offer that distinguishes your business in today’s competitive environment.
Always adhering to the latest regulations and codes of practice for financial marketing – whether in banking, insurance, accounting, trading, fintech, and more – we have been developing innovative and unique ideas that have helped clients appeal to global or specialised niche audiences for 30 years.
We develop sophisticated financial marketing strategies that distil the most complex offers; we produce memorable animations that let your audience interact with your product; we design secure websites that increase conversions, and build them so you can update them easily and are always compliant; we create engaging branding ideas to position you in the market; exhibition stands that make you highly visible and get your message across, above everyone else’s.
Financial Services projects
Two pieces of corporate video content that elevated the IFoA's digital report by speaking directly to its more than 30,000 members.
IFoA
Corporate video content
Following an award win the previous year, this latest edition of IFoA's digital performance report is an evolution rather than a revolution.
IFoA
Digital performance report
A collection of social media assets that helped our client promote two major areas of expertise by combining static graphics and footage, animation and video.
Wolters Kluwer
Social assets
A combination of stunning images and high impact infographics made this investment prospectus design a success in attracting investment to support Sudan’s transition to democracy, which focuses on stability, growth and wealth.
Noble Capital Group
Investment prospectus design
Evocative conceptual imagery and strong lifestyle shots lead this set of digital banner ads to transmit the IFoA's focus on its members worldwide.
Institute and Faculty of Actuaries
Digital banner ads
The design as well as the build of these recruitment web banners is focused on conversion, with copy that hooks viewers in straight away, prominent CTAs and minimum rotations.
AMBS
Recruitment web banners
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Integrated marketing campaign
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Web design and digital strategy
As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Campaign design
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
Thomson Reuters
Customer retention marketing
Founded in the 1800s, Tysers is based at the heart of the world’s premier insurance market in London. The company needed a digital agency that would deliver a WordPress website to help position them as a strong industry leader focused on putting their clients first.
Tysers
WordPress website
We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.
Sage
App development
A cutting-edge performance report design with a strong sell that follows a You said / We listened theme and structure.
IFoA
Performance report design
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
Thomson Reuters
Direct marketing campaign
When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.
Thomson Reuters
Custom exhibition stand
Despite the plot location, this conference stand design drew delegates in time and time again with its open feel and a focus on interaction, tailored content and reward.
Sage
Conference stand design
Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.
The Shipowners’ Club
Interactive infographic design
This marketing brochure and translation project presents a traditional brokerage firm as a company that very much looks forward.
United Insurance Brokers Ltd
Marketing brochure and translation
We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.
Sage
Exhibition stand branding
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Sage
Double decker exhibition stand
The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.
Sage
Modular exhibition stand design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Sage
Digital banner design
A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.
Sage
Custom exhibition booth
Parker Design is a digital agency that delivers innovative web design and effective WordPress CMS. The stunning new website we created for The Shipowners' Club provided valuable resources for industry brokers and port authorities, improving the user experience and increasing organic web traffic.
The Shipowners’ Club
WordPress CMS
An award-winning digital annual report that offers a highly immersive experience which IFoA members can feel they own.
IFoA
Digital annual report
To support Wolters Kluwer on a series of digital campaigns and initiatives, we delivered effective web banner design ideas that guaranteed engagement across a variety of digital platforms.
Wolters Kluwer
Web banner design
Dealoil, a young company wanting to break into the energy market, were on the lookout for a digital agency they could rely on. Our web design and web development teams helped them transmit a message of confidence and inspiring trust.
Dealoil
B2B website development
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Sage
Dual exhibition stand design
We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.
Thomson Reuters
Multi-channel marketing campaign
We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.
Sage
Expo booth design
Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.
Sage
Adaptable exhibition stand
Led by engaging infographic-style information and stunning imagery, this portable stand design helped promote The Sage, a first in the North East, at key political and commercial arenas.
Sage
Portable stand design
An uncomplicated yet highly engaging editable template design that draws audiences immediately, acting as a highly effective promotional tool.
Sage
Editable template design
A set of static social media assets designed to generate interest in the latest IFoA annual report.
IFoA
Static social media assets
With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.
Sage
Trade show animation
An end of year report design that transmits a sense of excitement and energetic pace, focused action and success, and where members and their achievements are the focus.
IFoA
End of year report design
An effective branding agency understands how to help clients establish trust and credibility in their market. To help Dealoil compete with more established competitors, we created a brand design and strategy that positioned the company as fresh and innovative.
Dealoil
Brand design and development
An understated website design refresh for a discreet advisory organisation.
Herminius
Website design refresh
Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.
Sage
Expo stand design
Despite its accessible visual style and being filmed under strict pandemic restrictions, this awareness video succeeded at promoting our client's latest reporting tool as the industry prepared to meet two key compliance deadlines.
Wolters Kluwer
Awareness video
This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.
Sage
Promotional video production
With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.
Sage
Welcome gift pack
A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.
Sage
Welcome pack design
We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.
Smart Money
Brand refresh
Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.
Sage
Trade show booth
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
Sage
Animated video content
With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.
Sage
Trade show stand
As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.
Sage
Employee comms materials
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Thomson Reuters
Web key direct mail campaign
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
Sage
Direct mail design
We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage's success.
Sage
Workspace design
BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.
BWMacfarlane
Information pack design
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.
School Finance Software
Custom stand design
As part of a total rebranding exercise for Financial Recruitment Consultants Marshall Moore, we created a new letterhead design to showcase its fresh new look.
Marshall Moore
Letterhead design
We produced a versatile product launch animation that emphasises key customer benefits.
Sage
Product launch animation
Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.
Sage
Direct marketing template
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Sage
Product tour
We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.
Thomson Reuters
Direct marketing design
To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.
Sage
Roadshow pull-up banners
To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.
Sage
Modular stand design
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
Sage
Promotional collateral
In preparation for the launch of their new online investment tool, our client asked us for disruptive video content creation to educate and entertain users about the service. Using clever motion graphics, we created 'Robi' – your intelligent investor.
Cactus Financial
Video content
Smart Money Loans had just 4 weeks to prepare a modular exhibition booth for the Mortgage Business Expo in London, and first impressions were vital to raise their profile by showcasing their refreshed brand.
Smart Money Loans
Modular exhibition booth
We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.
Thomson Reuters
Prezi design
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Sage
Financial marketing campaign
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Sage
Digital marketing campaign
Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn't feel like a sales pitch, and contributed to an 81% uplift in web traffic.
Thomson Reuters
Podcast content
A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.
Boston Consulting Group
Employee communications video
As an innovative digital agency with a focus on UX design, our web development team created a new website for Adeva to help future-proof their business and better address the needs of their customers.
Adeva
UX design and development
As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.
Smart Money Loans
Email marketing campaign
Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.
Thomson Reuters
Email campaign design
A strong example of teamwork between client and digital agency, we produced a new corporate web design that was a total departure for our client.
Delta Corporate Risk
Corporate website design
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
Sage
Exhibition content hub
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
Sage
Social media content
Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.
Sage
Email shot design
Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.
Sage
Conference folder design
Every impression a business makes with its customers is vitally important. When it comes to start-up businesses, stationery graphic design is especially important as this may be the first impression customers receive.
Accountancy Services
New company stationery design
Parker Design's short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Sage
Short video production
We helped Aries Pensions stand out in a very competitive market with an effective business logo refresh.
Aries Pensions
Business logo design
Our client asked us to revitalise their sales PowerPoint design in line with their ambitious growth plans.
Newedge
Sales PowerPoint design
Following on from the company logo refresh for Smart Money Loans, we created a suite of branded stationery featuring the new logo design.
Smart Money Loans
Branded stationery
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
Sage
Interactive exhibition stand
In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.
Sage
Seasonal email marketing
Together with the management team at Smart Money Loans, we developed a range of email marketing designs to engage existing and potential customers with timely and memorable communications.
Smart Money Loans
Email marketing campaigns
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
Sage
Bespoke exhibition design and build
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
Sage
HTML email design
Getting your new company branding right is as crucial to a young company as offering the right products and giving the right levels of customer service. Smart Money Loans enlisted Parker Design to create just the right look for them.
Smart Money Loans
New company branding
The Life Dept is the brainchild of two former MoneySuperMarket Directors and having worked with Parker Design on previous projects, gave us a call to discuss their new business logo design requirements.
Life Department
New business logo design
A strong PowerPoint design that relies on simplicity and striking photography for a professional and engaging look and feel.
Harris Balcombe
PowerPoint design template
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Campaign logo
Due to company growth, Marshall Moore were moving to larger offices in the city centre – the perfect opportunity to refresh their company logo design.
Marshall Moore
Company logo design
Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.
Sage
Email marketing
In order to demonstrate a new software development, Sage enlisted Parker Design's roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.
Sage
Roadshow management
Maclee Sipps commissioned Parker Design to create a presentation design promoting their self-investment pension plans. The PowerPoint was to be presented to airline pilots detailing the benefits of having their own high performing self-managed pension scheme.
Maclee Sipps
PowerPoint design
Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.
Sage
Pull-up banner stands
We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.
Sage
Product ad campaign
UK Fuels are expanding rapidly and recruiting new staff every month. As a result, they recognised the need for a corporate recruitment brochure design that gives potential candidates an overview of the benefits and expectations that come with working for the company.
UK Fuels
Corporate recruitment brochure
Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.
Sage
Financial direct mail
As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.
Sage
Email campaign
Accountancy Services approached Parker Design with a brief to create a professional new logo design. Our ambition for the new identity was to promote a sense of heritage, stability and longevity, even though the business was only recently established.
Accountancy Services
Accountancy logo design
The Life Department conceived a new concept of delivering dynamic price comparisons based on key insurance products. They approached Parker Design to help them get their new business off the ground with a unique web design development project.
Life Department
Website development
Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it's become an increasingly important and powerful channel through which to promote their products.
Sage
Web video production
To generate interest in their divorce insurance product, ESL wanted a digital questionnaire. With an experienced team of digital specialists, Parker Design was on hand to make it happen.
ESL
Digital questionnaire
The elegance and vibrance of this recruitment website design helped our client appeal to new audiences whilst not alienating existing ones.
Marshall Moore
Recruitment website design
Having developed the newly refreshed Smart Money brand, we embarked on the website design and WordPress website development project, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style.
Smart Money Loans
WordPress website development
This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company's new online accounting product.
Sage
Pop up system
Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.
Sage
Fabric display design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
Sage
Mail shot design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Christmas e-shot design
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