Financial Marketing

This marketing brochure and translation project presents a traditional brokerage firm as a company that very much looks forward.

We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.

We have been Sage’s experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.

The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.

With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.

A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.

Parker Design is a digital agency that delivers innovative web design and effective WordPress CMS. The stunning new website we created for The Shipowners’ Club provided valuable resources for industry brokers and port authorities, improving the user experience and increasing organic web traffic.

An award-winning digital annual report that offers a highly immersive experience which IFoA members can feel they own.

To support Wolters Kluwer on a series of digital campaigns and initiatives, we delivered effective web banner design ideas that guaranteed engagement across a variety of digital platforms.

Dealoil, a young company wanting to break into the energy market, were on the lookout for a digital agency they could rely on. Our web design and web development teams helped them transmit a message of confidence and inspiring trust.

The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage’s success at their first RBTE show, a major event in the industry calendar.

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

Communicating the contributions of different teams is vital to the success of any organisation. For global businesses, this becomes even more challenging, with teams operating across multiple regions and time zones, often within complex structures.

A combination of stunning images and high impact infographics made this investment prospectus design a success in attracting investment to support Sudan’s transition to democracy, which focuses on stability, growth and wealth.

We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.

Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.

Led by engaging infographic-style information and stunning imagery, this portable stand design helped promote The Sage, a first in the North East, at key political and commercial arenas.

An uncomplicated yet highly engaging editable template design that draws audiences immediately, acting as a highly effective promotional tool.

A set of static social media assets designed to generate interest in the latest IFoA annual report.

With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.

An end of year report design that transmits a sense of excitement and energetic pace, focused action and success, and where members and their achievements are the focus.

An effective branding agency understands how to help clients establish trust and credibility in their market. To help Dealoil compete with more established competitors, we created a brand design and strategy that positioned the company as fresh and innovative.

An understated website design refresh for a discreet advisory organisation.

Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.

Despite its accessible visual style and being filmed under strict pandemic restrictions, this awareness video succeeded at promoting our client’s latest reporting tool as the industry prepared to meet two key compliance deadlines.

This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.

With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.

A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.

We’ve helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design’s animation production team, it effectively promotes in-stand seminars to event attendees.

We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.

With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.

We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage’s success.

BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.

We were asked to develop a training collateral design for Sage’s Accounts Division to help each employee understand the role they play in achieving the company’s overall strategy.

Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.

As part of a total rebranding exercise for Financial Recruitment Consultants Marshall Moore, we created a new letterhead design to showcase its fresh new look.

We produced a versatile product launch animation that emphasises key customer benefits.

Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.

Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.

We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.

To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.

To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.

In preparation for the launch of their new online investment tool, our client asked us for disruptive video content creation to educate and entertain users about the service. Using clever motion graphics, we created ‘Robi’ – your intelligent investor.

Smart Money Loans had just 4 weeks to prepare a modular exhibition booth for the Mortgage Business Expo in London, and first impressions were vital to raise their profile by showcasing their refreshed brand.

We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.

When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.

We capitalised on the idea of ‘discovering opportunity’ with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.

Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn’t feel like a sales pitch, and contributed to an 81% uplift in web traffic.

A vibrant and engaging employee communications video that highlights the benefits of technology to improve internal communication, efficiency and teamwork.

As an innovative digital agency with a focus on UX design, our web development team created a new website for Adeva to help future-proof their business and better address the needs of their customers.

As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

A strong example of teamwork between client and digital agency, we produced a new corporate web design that was a total departure for our client.

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.

Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.

Sage have developed a range of iXBRL compliant software. In order to demonstrate the software they organised a conference, and needed a folder design to inform attendees of the agenda and provide profiles of the speakers.

Every impression a business makes with its customers is vitally important. When it comes to start-up businesses, stationery graphic design is especially important as this may be the first impression customers receive.

Parker Design’s short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.

We helped Aries Pensions stand out in a very competitive market with an effective business logo refresh.

Our client asked us to revitalise their sales PowerPoint design in line with their ambitious growth plans.

Following on from the company logo refresh for Smart Money Loans, we created a suite of branded stationery featuring the new logo design.

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.

Together with the management team at Smart Money Loans, we developed a range of email marketing designs to engage existing and potential customers with timely and memorable communications.

We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.

Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.

Getting your new company branding right is as crucial to a young company as offering the right products and giving the right levels of customer service. Smart Money Loans enlisted Parker Design to create just the right look for them.

The Life Dept is the brainchild of two former MoneySuperMarket Directors and having worked with Parker Design on previous projects, gave us a call to discuss their new business logo design requirements.

A strong PowerPoint design that relies on simplicity and striking photography for a professional and engaging look and feel.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.

Due to company growth, Marshall Moore were moving to larger offices in the city centre – the perfect opportunity to refresh their company logo design.

Sage make good use of HTML email marketing in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their email marketing campaigns.

In order to demonstrate a new software development, Sage enlisted Parker Design’s roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.

Maclee Sipps commissioned Parker Design to create a presentation design promoting their self-investment pension plans. The PowerPoint was to be presented to airline pilots detailing the benefits of having their own high performing self-managed pension scheme.

Pull-up banner stands are a great, cost-effective way of getting a message or brand across to an audience, with maximum impact and the added benefit of being portable and incredibly easy to put up and take down.

We received a phone call asking us to create a product advert campaign for Sage in super quick time. They had been given a discount on last minute advertising space in a leading accountancy publication and took this opportunity to push the services of their Sage Accountants Division.

UK Fuels are expanding rapidly and recruiting new staff every month. As a result, they recognised the need for a corporate recruitment brochure design that gives potential candidates an overview of the benefits and expectations that come with working for the company.

Sage asked Parker Design Consultants to produce a financial direct mail to promote the company’s Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.

As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.

Accountancy Services approached Parker Design with a brief to create a professional new logo design. Our ambition for the new identity was to promote a sense of heritage, stability and longevity, even though the business was only recently established.

The Life Department conceived a new concept of delivering dynamic price comparisons based on key insurance products. They approached Parker Design to help them get their new business off the ground with a unique web design development project.

Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it’s become an increasingly important and powerful channel through which to promote their products.

To generate interest in their divorce insurance product, ESL wanted a digital questionnaire. With an experienced team of digital specialists, Parker Design was on hand to make it happen.

The elegance and vibrance of this recruitment website design helped our client appeal to new audiences whilst not alienating existing ones.

Having developed the newly refreshed Smart Money brand, we embarked on the website design and WordPress website development project, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style.

This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company’s new online accounting product.

Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.

Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.

Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.